“Four Questions With …” is a monthly series of interviews with different social media and community editors in the news industry.
So, what is it like to be a social media or community editor? What are the job responsibilities and how does one end up landing such a gig? The goal of “Four Questions With …” is to answer some of these questions and to give insight into what is a new and constantly evolving field.
This month, we talked to Matthew Keys, the deputy social media editor at Reuters. If there’s breaking news happening, you can bet Keys has already sent out a tweet about it or is posting about it on his Tumblr. In fact, you probably know him better as@ProducerMatthew.
Keys’ coverage and news aggregation of the 2011 earthquake and tsunami in Japan, which he did while unemployed, nabbed him a nomination for an Online News Association award for breaking news excellence. (We also profiled Keys back in March 2011.)
Keys joined the Reuters team, led by Anthony De Rosa, as its deputy social media editor in January. Previously, he worked at various California-based news organizations as an online news producer and interactive and mobile director. At Reuters, Keys is mainly responsible with publishing to the news organization’s different social platforms and coaching the staff on best social practices.
Here are his thoughts on the social media, journalism, and what news outlets need to do in order to be leaders in the social field. Read more