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Posts Tagged ‘push notifications’

Your App is a “Walkie-Talkie” and You Need to Start Using It Like One

docwalkietalkieAs news publishers talk about ‘unbolting’ their digital enterprises and newsrooms work on being more mobile in the name of more engaged with their audiences, it’s hard to imagine what that eventually looks like. To start, it might be helpful not to change our actual news products but focus on new ways of using what we have.

Investing in baby steps, if you will.

That’s what the guys behind the software seem to think anyway. Mag+ is the ‘content publishing ecosystem’ and software behind many of the newspaper and magazine apps you might read — New York Magazine, The Atlantic Weekly, Bloomberg Markets, Chicago Sun-Times, Popular Science, and The Next Web to name a few.

They’ve also just released an upgrade to their software that mirrors some general trends in news publishing. Mike Haney, co-founder and creative director for Mag+, says that the upgrade focused on redesigning the storefront and better sorting, so users know what they have when they want it. They’ve also partnered with eMagazine Insight, so publishers can track the effectiveness of in-app links and banners and hone their marketing campaigns. Most interesting for a mobile newsroom is the take on push notifications and alert channels. Another partner, Appboy, brings custom segemented messaging to Mag+ apps. From their release:

In addition to issues, the app can deliver custom push notifications, promotions, cross app promotions, in-app notifications and news feed items that can be specifically targeted to users based on what they’ve done in the app. Combined with a built-in feedback tool, these features make the platform a more effective communications tool and opens it for a broader range of uses.

It’s just one step in looking at the app as a multi-channeled tool to build better engagement with readers. Haney explains:

We talk about being a content hub. Its not about just designing your issue and pushing it out, but it’s about creating a relationship with your consumer. It’s like a walkie-talkie — you have one in your pocket and they have the other one, and you have the ability to reach out and talk to them and give them control about what they get from you. Read more

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Push Notifications for Everyone: App.net Launches ‘Broadcast’

appnet alertsYou don’t have to make your own app or hire an editor to handle push notification headlines for it anymore. App.net, the social networking and micro-blogging site, launches a new service, Broadcast, today, allowing anyone — from the freelance blogger to web magazine mogul — to send out their own push notifications.

All you have to do is download the app, released today on both Android and iOS markets, set up your ‘broadcast channel,’ and publish your notification. On the consumer side, they’ll have to sign up, too. And subscribe to you. But CEO Dalton Caldwell doesn’t see it as a hassle: Read more