A few weeks ago, Adidas and 180LA turned heads with a decidedly strange music video for “Fast Don’t Lie,” the anthem for its new basketball campaign. Featuring NBA stars Derrick Rose and Dwight Howard along with comedian Ken Jeong moonlighting as nutty rich tycoon “Slim Chin,” we had a feeling we weren’t seeing the last of the trio (or Jeong’s pet cheetah).
As it turns out, Adidas and has an entire YouTube channel dedicated to the misadventures of Slim Chin and his lightning-fast, musically inclined athletic friends. Along with the videos, there’s an interactive portion (co-created with 180 Amsterdam) where fans can step into Derrick Rose’s Adidas kicks to drive to the hoop on Slim Chin’s own lavish court, performing aerial dunking maneuvers from an interactive, first-person perspective.
180LA copywriter Eric Helin says the campaign uses Jeong’s popularity to “grab basketball crazed kids attention.” While stars like Rose and Howard can probably do that on their own, watching Ken Jeong ride a jet-ski around his massive pool is pretty hard for anyone to ignore.
Full credits for the spots after the jump.
Campaign: adidas Basketball 2010
Length: 2 x :30
Spot Titles: “Slim Chin & Dwight”, “Slim Chin & DRose”
Agency: 180 Los Angeles
Executive Creative Director: William Gelner
Creative Directors: Gavin Milner & Grant Holland
Executive Producer/Managing Partner: Peter Cline
Producer: Anne Kurtzman
Producer: Dave Stephenson
Copywriter: Eric Helin
Art Director: Erwin Federizo
Group Account Director: Chad Bettor
Account Director: Jerico Cabaysa
Account Manager: Jared Jue
Planner: Matt Johnson
Production Co.: Imperial Woodpecker
Producer: Anita Wetterstedt
Executive Producer: Doug Halbert
Production Designer: Laura Fox
Stylist: Lee Ann Jarvis
Casting Director: Alyson Horn
Shoot Location: Los Angeles , CA
Shoot Date: July 12th, July 13th
Editorial Company: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
Executive Producer: Jane Hutchins
Colorist: Stefan Sonnenfeld
Transfer Facility: Company 3
Online/VFX: Eight VFX
VFX Supervisor: Jean-Marc Demmer
Compositor: Nicolas Cadorette-Vigneau
Flame Artist: Joe Chiao
Executive Producer: Baptiste Andreiux
Producer: Marsi Frey
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