By now, most of you have probably seen the “Your Mom Hates ‘Dead Space 2′ clip that Draftfcb San Fran created for EA, which has proven so effective that even the geniuses at Adult Swim are singing its praises and dubbing it the “best marketing idea of 2011.” We can’t say we really disagree. Of course, the folks behind Cartoon Network’s late-night programming slate have their own ideas for how this ad should run as you’ll see.
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Starting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!