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And Now, We Will Exhaust Our Super Bowl Coverage with This Infographic

 

WPP’s Kantar Media begs the question, “Was that Super Bowl Ad really worth $3.5 million?” Online video appeared to play a big part in the mix as according to a study from Kantar’s Video division, which claims that within the first three days, the top 10 ads created $862,000 on average in earned video impressions, a 12.7 percent return on the cost of a Super Bowl ad spot. In addition, this year’s big game ads have created over $11 million in earned media and saw a 267% increase in viewership over last year’s Super Bowl. As expected, the Honda/Broderick combination scored big and earned over $2 million along with Seinfeld/Leno’s Acura spot. Read more here.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!