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No Wukkas: Networking Op From The AWNY


On November 14 and 15, the Advertising Women of New York will be holding the 52nd annual Advertising Career Conference at the Fashion Institute of Technology. Oooh. Maybe you’ll be able to pass Tim Gunn in the hallway? Probably not, but you might want to swing by this event, which is certainly going to be a major networking get down.

The conference features the most influential advertising executives offering lectures and tips on navigating the business. Plus all sorts of other helpful tools followed up by many a cocktail hour. We thinks we might go.

For more information, head here.

Pictured left to right: Peggy Conlon, President/CEO, The Advertising Council, Renetta McCann, CEO, Starcom MediaVest Group, Arlene Manos, President, National Advertising Sales, AMC, WE tv, AWNY President.

More: The DON’Ts Of Advertising Agencies: The Women’s Edition

ANA Conference: your burning questions

Here I am with 400 of the top marketers in America at the Association of National Advertisers conf in Orlando. The guys and gals responsible for $150 billion worth of budget.

I’ll be at the cocktail party with them tonight. WHAT SHALL I ASK THEM? what are your burning questions?

I’ll be twittering the answers at: twitter/laureltouby
Send your questions to: LaurelT at mediabistro dot com

ANA Conference: CMOs Have Never Heard of Twitter?

Yep, I kid you not. I’ve been doing an informal poll of CMOs of some of the major companies represented here at the Association of National Advertisers Conference in Orlando. Many of them have never heard of Twitter!

In fact, in a little flash poll that he ANA organizers just did, the majority of CMOs do NOT value social networks for marketing. more after the jump

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ANA Conference Coverage

Yes, the founder is blogging. I came to the ANA (Association of National Advertisers) as the trailing spouse with my husband Jon Fine (he’s the Media Columnist at BusinessWeek, as some of you may know). In any case, thought I might be useful….

I’m asking the CMOs here from some of the biggest companies in the US to give us their thoughts. I am twittering their responses. Follow me at Twitter/LaurelTouby

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Pitch it, Pitch it Good (@ Meet)


Raise your hand if you’re bored with the rooms your agency uses for pitching clients. The drab brown walls of most hotel conference rooms and the constant nagging of VPs (by their assistants) during in house meetings are just two reasons why Sara Schiller of the Wooster Collective and president of the new venture and her husband Marc Schiller of Electric Artists opened Meet. Remember how we teased you with a little video of the gift bag they gave us? It was our parting gift after we took a tour last Friday. You should definitely do the same.

The solution to the lame conference room is located in SoHo (at 101 Crosby St., to be especifico), where white on white and black on black set the mood that (the owners hope) will help you win your next client.


So what’s the big deal about Meet? The space is not only super-fun for the eye/soul, but it bolsters all the must-have technology, accoutrement and creative-class you wish your conference room had. And at competitive (high-end) rates, you won’t have to deal with the a la carte bullshit that’s become an industry standard. Package deals include all the candy, soda, and technology you can handle (more details on that stuff, after the jump).

We spoke with Marc and Sara to get more info on the space, and their decision to get the project going during economically uncertain times. Check out the interview, also after the jump. Like many great ideas, theirs was a result of years of frustration (with other meeting spots). Their solution is well planned, thoughtfully designed and will make you feel cooler than you really are. Click “continued” to find out why.

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MB’s Hooking Up With Julia Allison, Again


Chuckle chuckle. Julia Allison, Loren Feldman, and Gary Vee are three super-self-promoters, and next week they’ll all be sitting in one place to tell you how they have become their own publicists (though we’re sure they wouldn’t turn down actually having…publicists).

The event, during which the three will extol the secrets of their respective micro-claims-to-fame, takes place next Tuesday. Wine tasting with Vee to follow. Click here for more deets. Tweet me and I’ll tell you more about Allison (AgencySpy).

More: “Want a Piece of Jon Bon Jovi?

[image source is Julia's blog, naturally]

Mags of the Future Speaker Thingydoo

Hey guys, there’s this great little event being hosted by the MB folks tomorrow night that we thought you might want to hear about. Moderator will talk about issues magazines are facing as the industry becomes increasingly digital. So like, all you media buyers might want to pay attention.

It’ll be good stuff, and we’re pretty sure you’ll walk out thinking, “Holy sh*t! What is going to happen to magazines?!” Here’s who’ll be attending:


Details after the jump.

More: Ashton Kutcher did something

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Interesting Times

Jennifer Lyon Bell at Interesting2007 from russelldavies on Vimeo.

Advertising can take over your life. Maybe it’s time you met some people who didn’t want to talk to you about ROIs, RFPs and their bosses penchant for not knowing a good idea if it bit him in the ass.

Luckily, if you live in New York, Interesting is waiting for you. The event invites “people to get on stage and share their passions, curiosities, obsessions, but mostly, what they’re interested in.”

Topics range from poetry to erotic film (see above). Maybe you have something interesting to say?

The event is run by a gaggle of creative thinkers at the Open Intelligence Agency. Now, they seem pretty darn interesting. Get more information and tickets here.

More: Advertising Week Addresses Your Concerns

Advertising Week Addresses Your Concerns


Whether you love it or feel obligated to it, Advertising Week is a comin’. From September 22-26, the Big Apple will be jam packed with advertising heads click-clacking on Blackberrys and tracking down the open bars. From AdAge’s quick fix list to Joesph Jaffe’s diss on their Web 1.0 outlook, the festival took some shots. So, we decided to ask Matt Scheckner, Exec director of the Week, to address those concerns. After the jump, find about celebrity speakers (get your stonewashed jeans out – Jon Bon Jovi is coming), diversity, how AW is going to do some good and if there was is jazz in store for attendees.

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The Circus Is Coming! May 20th to the 21st


The Mediabistro Circus is coming and it’s almost sold out. Get your tickets, if you can, here. The two-day event will help you understand what’s happening at the crossroads of digital media and traditional media, why it matters to you, and how it affects the work that you do.

In addition to exploring big ideas in new media, MB wanted to raise the curtain and reveal the creative process behind those ideas. In that spirit, we hunted down the minds behind the new web-based TV series The All-For-Nots (see pic above), about a very quirky and cute Brooklyn indie-rock-pop-punk-Americana band.

Speakers at The Circus include Chris Anderson, Editor In Chief of Wired Magazine; Ken Barbieri, Director, Business Development, Washington Post.Newsweek Interactive; Chip Canter, VP Wireless Platform Development, NBC Universal Digital Distribution; Elisa Camahort, Co-founder and COO, Blogher; Nicholas Covey, Director of Insights, Nielsen Mobile; Regine Debatty, Writer, Curator,;
Jon Fine, Media Columnist, Businessweek; Jim Roberts, Editor of Digital News, New York Times and a hell of a lot more.

Good times. Good times.