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Here’s Your Carter Murray Memo Regarding Latest DFCB News

You might’ve heard this yesterday, but here’s the verbatim memo from now-official Draftfcb global CEO, Carter Murray, regarding staff. You might have read about Elyssa Phillips‘s appointment as global creative manager, but there’s also Jonathan Harries. From what we’ve been told by sources in the know, Harries until recently had been planning to leave the agency at the end of this year. As part of that transition, we’ve been told that Harries, despite being named executive advisor, global creative back in Oct. 2011 at DFCB, was still parting ways. Well, now what we’ve got some clarification on the exec, who, among other things, is consulting on Mondelez at Draftfcb and is behind the agency nabbing the Beiersdorf account, eventually running it globally after it was consolidated with Draftfcb following the pitch against TBWA at the end of 2010. Here you go from the Murray himself:

“To Everyone at Draftfcb
Re Two Great People

One of the enjoyable parts of this job is recognizing great people. This note is about two individuals who have worked incredibly hard at this agency for many years and whom I have asked to take on more responsibility on behalf of all of us.

I do not know how to work without a strong creative partner and, more importantly, I do not believe that this agency should operate for one day without a Global Chief Creative Officer. In Jonathan Harries we have someone who can do this role flawlessly: someone who respects, attracts and motivates great talent. Jonathan is also someone whom many clients have expressed great respect for over his career.

In my early conversations with Jonathan, his passion for this company and his care for our people and our clients run deep. I have found that we also have similar points of view on great work, and on the importance for us to get this consistently out the door in every office.

Looking forward, Jonathan will lead the charge, with my full partnership and support, to make sure that we have an unfair share of creative talent, that we are unwavering in making certain that we never rest in getting the best creative solutions in front of our clients, and that we apply our creativity more effectively to build our client base further.

The other person that I have asked to step into a larger role is Elyssa Phillips.

Elyssa is someone who has worked tirelessly at FCB and later Draftfcb for 20+ years.  Most recently she has managed to help build the creative network in the company.  Awards are not everything, but they are a good measure of progress, and if you speak to anyone in our creative community, you will hear that she has been a pivotal part of the agency doubling its performance in Cannes for the last three years.

Since meeting Elyssa, she has always spoken of and put others before herself. She has demonstrated the hardest thing in a global role – to make a difference through earned respect and persuasion, not through force of title.

Elyssa knows and loves this agency and, together with her very broad skill set, is a huge asset for us. So I have asked her to become our Chief of Staff.

Elyssa will be a sounding board for me on key decisions and also a driving force to make sure that I and the global leadership team are as effective as possible in our jobs. She will also remain in her role to help make sure that we are relentless in constantly wanting to improve our creative product and in managing our network’s creative community.

There is a lot to do in the coming months and I believe that having these two people in these roles will make us a stronger and better place. If you have a moment, I hope you will have a chance to congratulate them.

Best as always,


And Now, a Message from Carter Murray to Draftfcb Staff

It took six months, but from what we gather from the memo just sent to us below, Carter Murray has finally assumed the CEO post at Draftfcb Worldwide. Murray was announced as global CEO of the IPG-owned network back in March, taking over for Laurence Boschetto. Previously, Murray served as Y&R North America president/CEO. Anyhow, you can read Murray’s seemingly heartfelt intro to staff at DFCB. Guess you can call it a rallying cry of sorts for an agency that has retained its Kmart business and picked up ad duties for Aramark in the past month. Read on.

“If you are reading this, you are one of the 8,000-plus Draftfcb team that gets up every morning and goes to work to try to make a difference for your clients and this agency.

Today is my first day on the job as the new CEO. To say I am thrilled to finally be here, and cannot wait to get started, would be an understatement.

I thought in this first note I would share some thoughts on what I believe I need to do to help our clients and all of us move forward, including some specifics on what you will see from me over the coming months. I apologize for its length, but after a six-month wait I thought I owed you a detailed first note.

I need to make sure that the most talented people in our industry work at or want to work at Draftfcb, and do all I can to make sure that most of us – most mornings – love coming to work.

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Fougere, DFCB Chicago Part Ways

Sources familiar with the matter confirm that Bruce Fougere, who has spent nearly two years as SVP/director of innovation out of its Chicago office, is leaving the agency. From what sources tell us, Fouguere is parting ways at the end of the month to pursue the usual “other opportunities.”

Fougere joined DraftFCB at the end of 2011 after a nearly five-year stint at The Martin Agency, where he last served as VP/group creative director. During his career, Fougere has worked on the creative side at the likes of McKinney, where he worked on Qwest and Travelocity among other accounts.

The Peruvian Cancer Foundation, Mayo Draftcb Peru Search for Hearts in Unexpected Places

From Mayo Draftcb Peru, the agency behind the amazing water generating billboard for UTEC, comes a truly awe-inspiring campaign for the Peruvian Cancer Foundation.

The Peruvian Cancer Foundation was truly in need of help, having failed to reach its fundraising goal for the past three years. This year, they launched their campaign among the prisoners of Castro Castro Penitenciary, the most dangerous prison in Peru. They gathered the representatives of each pavilion in the prison, showed them video of children struggling with cancer, and asked them to raise as much funds among the other prisoners as they could. The results exceeded expectations, and news of the prisoner’s compassion spread throughout Peru, helping the Peruvian Cancer Foundation break previous fundraising records. Perhaps most inspiring is the positive effect the campaign had on the inmates of the prison. But words can’t really do it justice, check out the video for yourself. There really aren’t enough stories like this one out there.  Read more

NZI Launches First Television Campaign In 8 Years

NZI launched its long-anticipated brand campaign this weekend, along with its creative agency, Draftcb. The campaign is necessary because, according to Karl Armstrong, executive general manager of NZI, “…many business customers don’t know [NZI] by name,” even though they are New Zealand’s leading business insurer.

The campaign creates an animated port town called “Port Avon,” a celebration of a typical New Zealand port town that extends beyond the TV spot to digital, print, direct and ambient advertising.

The clever 60-second spot, “Devil’s Chair,” aired across New Zealand TV Sunday on all channels. “Devil’s Chair” highlights everything that can go wrong at a business, by way of a barrage of small catastrophes all caused by one chair. It’s worth checking out if, like me, you have a soft spot for the unique charm of New Zealand. Or if you have a thing for gratuitous cow excrement. Either way. Read more

Aramark Hands AOR Duties to Draftfcb Chicago

Well, in not-so-breaking news, barely 10 days after renewing its relationship with Kmart and adding the retailer’s fashion business to the fold in the process, Draftfcb Chicago has now nabbed global AOR duties for food/uniform/facility management services company, Aramark. From what the parties involved say, Aramark previously worked with a host of agencies on a project basis and “reviewed a number of firms before deciding to consolidate its business at Draftfcb.”   The new Aramark AOR will handle everything from B2B and brand identity work to 360 advertising efforts.

In a statement, Aramark president/strategic assets & CSO, adds the usual explanation, saying, “We were seeking a partner with the creativity and strategic thinking to complement our business strategy The Draftfcb team displayed that and more, demonstrating the best grasp of our vision for ARAMARK plus the reach of a strong global network.”

Here’s Your Rather Straightforward Comment Regarding Draftfcb, Kmart

As has been widely reported this morning, Draftfcb has renewed its relationship with Kmart and this statement from a spokesperson for parent Sears Holding Co. (the agency referred all inquiries to the client) basically sums it up: “Kmart has concluded its agency review. Draftfcb will retain its AOR status as well as acquire additional responsibilities for our fashion business.” We’ll let you know if a memo falls into our hands, but it looks like the success of “Ship My Pants” and subsequent play-on-words campaigns from DFCB for the retail chain sealed the deal. We’ve been told by folks on the Spy line that McCann NY “finished a very close second.”

Draftfcb, Chief Digital Officer Part Ways

After spending nearly five years at IPG-owned Draftfcb, first as EVP/group management director, digital and the last year-plus as chief digital officer, Chris Miller is leaving the agency. Sources familiar with the matter tell us that Miller, who worked out of the Chicago office, has resigned for a post at pharmaceutical company, Abbott Laboratories. Prior to Draftfcb, Miller spent four years at the now-defunct Windy City operation Element79, where he last held the same role as CDO. Sources say Draftfcb does not plan to fill the chief digital officer role.

Kmart, Draftfcb Wrangle Da Rich Kidzz for Back-to-School Track ‘My Limo’

For their new back-to-school campaign, Kmart and Draftfcb have wrangled Da Rich Kidzz, a rap group from Minneapolis aka the young geniuses behind “Hot Cheetos and Takis.”  In their new release, “My Limo,” Da Rich Kidzz give shout-outs to their school bus, their calculators, and of course, the first day of school. The chorus goes, “My school bus is my limo/I rule back to school with my cap on and my brim low.”

This spot comes after Kmart’s “Yo Mama” video, in which playground kids used the classic insult to compliment one another’s mother’s back-to-school shopping choices. The clincher: “Yo mama’s so fiscally responsible, she got all that on free layaway.” Previous to that, we got a pun-laden diptych in the form of “Ship My Pants” and “Big Gas Savings.”

If Da Rich Kidzz’ spot succeeds in making K-Mart a cool elementary school shopping destination, then power to them. Anything to make the first day of school less nerve-wracking. “Hot Cheetos & Takis” caught on with the young crowd, so maybe “My Limo” will too. But it’s also possible that, like Jay Z with Samsung, the commercial overload will leave a bad taste in consumers’ mouths. And if Da Rich Kidzz are really up and coming, this spot might arrest their creative momentum, forever branding them the K-Mart Kidzz.

Here’s the Memo Regarding Draftfcb Chicago’s Biz Dev Director Shift

As noted above, we’ve just obtained the memo from sources regarding a changing of the guards on the business development side at Draftfcb Chicago. After spending a decade at said agency, most recently serving as VP/biz dev director, Jamie McGarry is moving on. Taking over in the role of what is now SVP/group management director, new business development will be 15-year DFCB vet Sue Redington. You can read the full memo from Draft Chicago president Michael Fassnacht, CCO Todd Tilford and Redington’s direct boss, group management director Mark Bellissimo to staff after the jump.  As for McGarry, sources say that she is headed to O’Keefe Reinhard & Paul, which was launched in Chicago earlier this year by fellow Draftfcb alums Tom O’Keefe and Nick Paul as well as ex-Amazon exec Matt Reinhard. Anyhow, read on if you so choose.

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