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Events

Here’s Episode 1 of ADC’s Portfolio Night All-Stars

As we mentioned earlier this week, here is the first of five episodes launching from ADC regarding its Portfolio Night All-Stars. The happenings went on at the ADC Gallery in Chelsea, NY and feature the likes of DDB worldwide CCO, Amir Kassaei. The mission involved? Rethink the Ford Focus. Let’s see what the kids come up with.

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Portfolio Night: Now a Reality Series of Sorts

Well, the wave of ADC-related news has yet to recede (and no, we’re not getting compensated for this) as the organization has announced May 21 as the date for the 12th annual installment of its Portfolio Night event (last year’s brought on some rather inspired work). We’ll get to that in a sec, but as a lead-up to PN12, the ADC is launching a new video series based on the happenings from its first-ever Portfolio Night All-Stars battle that took place in NYC last year. There will be five episodes in all (not including the intro clip above) that will be unveiled through May 1, with the first launching this Thursday and featuring a pep talk from DDB Worldwide CCO, Amir Kassaei. As for PN12, for those of you angling to get your work seen during the May 21 global event (24 cities in all are participating), you can go here for more info and ticket purchasing. And yes, it appears there will be an All-Stars sequel this year, so raise up, kiddies.

‘Let’s Get Social’ Will Make Your Ears Bleed, Steal Your Soul

Warning: For your own safety, do not attempt to watch the video embedded above unless you are an extreme masochist.

We were kind of hoping that if we ignored it, this one would just go away but it appears we’re not that lucky, so let’s talk about “Let’s Get Social,” the social media marketing anthem from hell.

Introduced as “a very special treat,” which could just as accurately be applied to waterboarding, the song is an assault on the ears and any semblance of intelligence in the listener. With soul-sucking lines like “I’m hoping you’ll share my stuff, and tweet it to the world,” over a bland generic backing track, there are really no redeeming qualities about “Let’s Get Social.” The lead singer (who I’ve chosen not to name out of compassion) doesn’t have a bad voice, and that’s about the only positive thing you can say. Unfortunately, during the chorus the guy who introduced her (again, not including names) joins in with some truly awful backing vocals. After about a minute, when you think there’s no way they could possibly keep this going and/or about the time you start banging your head against the desk hoping to render yourself unconscious, the second verse begins. The audience is invited to join in for a break to post selfies and shit, because this is a song about social media, after all. Just when you think it couldn’t get any worse, background guy begins the most terrible rap you’ve ever heard, which forms a bridge back to the chorus (just what you were hoping for!). It’s an unholy clusterfuck of social media marketing self-importance and people making music who really shouldn’t have anything to do with music. You’ve been warned.

This abomination, in case you were wondering, was a warm-up for a keynote panel at this year’s Social Media Marketing World. Hopefully none of you people were there to suffer through this first-hand.

And Now, Your Final ADC Fest Recap

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All good things must come to an end as they say and with that, here’s the final recap of the 2014 ADC Festival of Art + Craft that wrapped up yesterday in Miami. Once again,  here’s a quick snapshot of the third and final day of the festivities courtesy of ADC content manager, Brett McKenzie. As mentioned below, the big winners for at the actual ADC awards included Stockholm’s Forsman & Bodenfors, which picked up the almighty Black Cube for the Van Damme splits work for Volvo Trucks (full winners list here). Well, for our sake, there’s always next year. Take it away, B.

“The 2014 edition of the ADC Festival of Art + Craft in Advertising and Design is now in the history books, after the third and final day of intriguing workshops and meals, not to mention the finale of the ADC 93rd Annual Awards, the unveiling of Laser Cat and not one but two blowout after parties.
Beginning at sunrise with some beachside yoga and a breakfast open only to ADC Members, Day Three of the Festival featured some of the event’s most popular workshops. Attendees donned aprons and picked up knives and chisels to build guitar frames with Dick Boak, experimented with computer code with Sub Rosa’s Joshua Davis, unleashed imaginations and inhibitions with street artist Kazilla and peered into the unsettlingly bizarre mind if legendary illustrator Gary Baseman.
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The evening’s gala took place at the beautiful New World Center. If you are looking for the full laundry list of Cube winners, visit http://adcglobal.org/adc-93rd-annual-awards-winners-part-two/ but the one sentence version is that the night belonged to Forsman and Bodenfors, Volvo Trucks and Van Damme’s epic splits, whose checked luggage going back home to Sweden will likely be overweight.
Immediately after all the Cubes were handed out, Hungry Castle unveiled it’s much anticipated Laser Cat installment, beaming the personal projects of thousands of creatives onto the walls of the venue.
After Laser Cat’s reveal, Festival attendees danced the night away on the New World Center’s rooftop, and when the lights came on at that venue, they hurried on to a nightclub for several more hours of celebration.
This morning there were a lot of happily comatose Festival attendees, shaking hands and promising to keep in touch, already getting excited for 2015. We hope you’ll join them next year!”
More images after the jump.

And Now, Your ADC Fest Recap, Part Two

And so, the party continues in Miami at the 2014 ADC Festival of Art + Craft. With day two in the books, we give you yet another snapshot of the event from ADC content manager, Brett McKenzie, The party still sounds pretty fun. Send us a postcard, will ya?

“The second day of the ADC Festival of Art + Craft in Advertising and Design was full of inspiration and creative rejuvenation, from a sunrise yoga session overlooking the Atlantic, all the way to a blowout blast at the famous Bass Museum, where the Design, Illustration, Photography and Print Advertising winners of the ADC 93rd Annual Awards were displayed and awarded.

During the day there were amazing workshops by Mariscal, ADC Young Gun Ivan Cash and architect supreme Clive Wilkinson, as well as the premiere of the new ADC film series InspirADCion, featuring the one and only Lee Clow.

The temperamental South Beach weather forced us to move the award ceremonies indoors, but the intimate setting ended up being ideal for two kickass presentations, one by design legend Mariscal and the other by ADC Hall of Famer George Lois. And afterwards, the (unofficial) party continued poolside at the James Royal Palm Hotel, ensuring plenty of hangovers for Day Three.”
Check out a few images from day 2 after the jump and for a full recap, you can go here.

Here’s a Quick Recap of ADC Fest Thus Far

Just like last year, we here at the Spy are providing a brief snapshot of the revelry likely taking place at the ADC Festival of Art + Craft, which kicked off in Miami yesterday. Since we’re not there (of course), we’ll let  ADC content manager Brett Mackenzie handle the duties. Take it away, Brett

“So we are knee deep in the second day of the ADC Festival of Art & Craft of Advertising and Design, and part of Day Two  means getting Day One edited.
We’ve just posted the Day One recap on the Festival site right here. http://adcglobal.org/adc-festival-day-one/
But if you really wanted to boil the first day down to its essence, it ended up being all about Hungry Castle and Lionel Richie’s Head (and not just because I got to play Lionel Richie.) https://vimeo.com/91441383.

Day One ended with the 2014 Tomorrow Awards ceremony, poolside at the James Royal Palm Hotel. You can see all five winners here http://adcglobal.org/adc-celebrates-2014-tomorrow-awards-winners”

Seems like fun, we suppose, and who can deny a Lionel Richie likeness. More images the goings-on follow after the jump.

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Boyko Helms Lee Clow-Focused Film and Here Are Some Trailers

 

In case you haven’t heard, the ADC Festival of Art + Craft will be invading Miami Beach from April 7-9 and among the notable events that will take place is the premiere of a new documentary film series from former Ogilvy CCO/VCU Brandcenter director, Rick Boyko, dubbed InspirADCion (don’t shoot the messenger in regards to the title). The first installment in the series, which will premiere April 8, features TBWA\Chiat\Day figurehead, Lee Clow. Sure, his agency’s taken a couple of hits in the last month or so (now reportedly Crate + Barrel loss, too, which spies were hinting at last week), but Clow remains arguably one of the most notable names in the industry and will likely draw a fair amount of ADC Fest attendees to the film (well, we can only assume since we’ll be stuck in NYC). As you’ll see above and below, Clow shares his thoughts and insights on everything from agency namesakes Jay Chiat and Guy Day to Steve Jobs as well as topics like education (after the jump). Guess we’ll just have to wait for the full film to pop up online eventually.

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Op-Ed: Confessions From a SX Virgin

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We will conclude any and all SXSWi 2014 coverage with this final installment from Randall Stone, director of experience innovation at NYC-based brand strategy/design shop, Lippincott. Here’s yet another view from the grounds at the event in case you missed out on the affair. Take it away, sir.

Wow. “South By”, as I quickly learned to refer to it as, was a true experience. And, why shouldn’t it be? It combines intelligence and brilliance with casual unsophistication. It is a dynamic event unlike any other – an intellectual party of sorts – most definitely not a conference, yet way more substantive than drinks with strangers. It uniquely combines relevant and just plain interesting insights, the Austin backdrop and thousands of people who care about what you do.

You don’t “do” SX. It’s too big, too sprawling, too diverse. You experience it. You have to come to Austin, let go, and hand yourself over to friendly people with whom you enjoy talking. You can’t attend. You have to participate. And, isn’t that what any great experience is? A two way encounter of surprise and delight. Our world is not siloed or linear. We like liked-minded people, but none of us are exactly alike.

Despite running on empty, you keep running. And, why not? Inspiring sessions from the most unlikely sources keep you stimulated, unique brand experiences keep you on your toes, food trucks keep you satiated, Lone Star keeps you hydrated and the parties and networking keep you social and awake. At SX, be prepared to be entertained to the point of feeling guilty and to embrace a spirit of sharing, networking and learning unlike any other.

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JWT Toronto Plugs Canadian Film Festival in Zombie-Themed Spot

JWT Toronto worked with director Jonathan Bensimon to create the above zombie-themed spot promoting the Canadian Film Festival, which runs from March 20-22.

The 2:49 effort follows the story of Antoine Zombé, a zombie actor who is an actual zombie and also happens to be Canadian (so he’s a polite zombie). “Canadian Zombie” traces Antoine’s career arc from his early days struggling with auditions — “More zombie, less polite Canadian,” one director tells him — to his success as a movie star (complete with zombie takes on popular hits, like “Raging Zombie,” “Eating Private Bryan,” and “I, Zombie.” It’s a fun, tongue-in-cheek approach to promoting the Canadian Film Festival, where “The films are great” and, like Antoine, “they just happen to be Canadian.” Stick around for credits after the jump. Read more

Pair of Moxie Dustins Tracks SXSW Via Customized Site

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A pair of creative lads from Atlanta-based Moxie, both of whom happen to be named Dustin — Dustin Thompson and Dustin Thomas — are documenting all things SXSW with a customized site.

Dustin and Dustin are also tracking their SXSW adventures using the #DXDT hashtag, if you care to follow along on Twitter. If you’re at SXSW, or you just want a fun way to catch up with what’s going, their site is a fun way to keep tabs on the action. They even have a SXSW Google Glass count. As the pair puts it themselves, “It might get weird — so weird you’d swear you were there!”

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