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McCann

W+K Lands Weight Watchers

Weight WatchersWeight Watchers, a McCann Erickson New York client for the past seven years who spends roughly $150 million on measured media annually, has switched agencies to Wieden+Kennedy, Adweek reports.

According to Adweek, the move came without any agency review. Lesya Lysyi, the Weight Watchers president who took over this past November, worked with W+K as chief marketing officer at Heineken USA. Adweek also wrote that “it’s not immediately clear how this appointment will affect Weight Watchers’ digital agency, Ogilvy & Mather,” noting that Weight Watchers appointed Dan Crowe chief technology officer at the same time Lysyi became president.

The latest in McCann’s line of celebrity-centered work for Weight Watchers, as you may remember, featured Jessica Simpson.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Spider-Man Delivers Package for Universal McCann, USPS


Universal McCann teamed up with Sony Picures, and DNA directors Marc Webb (The Amazing Spider-Man, 500 Days of Summer) and Rich Lee to create “Amazing Delivery,” a new Spider-Man themed spot for USPS designed as a tie-in promoting the May 2nd release of The Amazing Spider-Man 2.

The 30-second spot features Spider-Man slinging himself through New York City to deliver a package for a distressed Hollywood director. “Amazing Delivery” follows Spider-Man’s path through the city leading to the package’s delivery to Stan Lee at the premiere of The Amazing Spider-Man 2. The cinematic spot’s charming ending really ties everything together, and it’s evident that everyone involved was excited to work with Spider-Man’s creator, a fact corroborated by director Rich Lee, who said, “Everyone wanted Stan Lee to sign their prepro books and get a photo with Spider-Man…it was actually really sweet and fun to see everyone get so excited around those two. You could see the childlike glints in everyone’s eyes. It was awesome.”

Webb and Lee, who have collaborated in the past, based the spot on the idea that, like Spider-Man, USPS is “speedy, efficient, and there when you need it the most,” drawing on this link to expand upon the creative brief and bring the spot to life. “One of the interesting things about both Spidey and the USPS is that they are both iconic, public servants,” said Rich Lee. “They’re for the people, helping them in their own way. So there is a nice synergy there.”

Stay tuned for credits after the jump. Read more

Washington Olivetto to Be Honored with Clio Lifetime Achievement Award

Washington OlivettoThe Clio Awards announced today that WMcCann Brazil Chairman & McCann Worldgroup, Latin America & Caribbean CCO Washington Olivetto will receive the 2014 Clio Lifetime Achievement Award at the 55th annual awards show on October 1 at Cipriani in New York.

Olivetto is known around the world as an influential figure in the advertising industry, and in Brazil as an important cultural figure. His best known work includes iconic campaigns for Salvation Army, Nestle and Brazilian household staple BomBril, “which boasts the longest-running campaign with the same lead character,” with poster boy Carlos Moreno serving continuously from 1978 to 2004. Olivetto’s W/Brasil merged with McCann Erickson Worldwide’s Brazilian operations to form WMcCann in 2010, with operations based in São Paulo and Rio de Janeiro. WMcCann currently owns the two most popular campaigns airing in Brazil, for Bradesco, the biggest bank in Brazil, and Brazilian food company Seara. In 20o1, Olivetto won the Clio Awards’ Grand-Prix film award with a TV spot for Época Magazine. In addition to advertising, Olivetto is known in Brazil as a soccer mega-fan and expert, the creator of an ideological movement in the history of Brazilian soccer called “Democracia Corintiana.”

“Washington Olivetto is a name synonymous with innovation in the advertising industry,” explained Nicole Purcell, executive vice president, Clio Awards. “For decades, Washington’s work has been bringing Brazilian creative to the world and the most sophisticated thinking in global advertising to the Brazilian market. Defying contradiction, he’s at once a classic adman and a radical pioneer.”

“I’m exceptionally honored to receive the Clio Lifetime Achievement Award, in no small part on account of distinguished names of those who received the award before me,” said Olivetto. “I hope this award shines a light on the exemplary work being done around Latin America, and particularly in Brazil, which has been a source of inspiration and the greatest, most rewarding challenge I could have asked for.”

 

 

McCann’s FP7/DXB Creates ‘Wall of Dreams’ for Dubai Workers

FP7/DXB, a McCann Worldgroup agency, worked with SmartLife Foundation to create the “Sapna” (which means “dream” in Hindi) Project to help educate the children of Dubai workers.

Inspired by Dubai workers who help build the UAE nail by nail, hammering in over 200,000 in a month for a salary as low as 200-300 US dollars, the agency created a “Wall of Dreams.” Visitors to the wall paid a minimum donation of 10 AED ($2.70 USD) to hammer a nail into “designated pointillist-designed markers.” When finished, the project resulted in an image of a child receiving a graduation cap, created entirely from the nails people hammered into the wall.

The “5m x 2m installation was featured on a prominent street in Dubai during the Dubai Shopping Festival to provoke shoppers to contribute and support the cause” and in just nine days 17,793 nails were hammered in the wall, raising enough money to help educate 20 children up until graduation. The pro-bono campaign resulted in “the first crowd-sourced nail art piece created for charity” (yeah, can’t say we’ve seen that one before) and “generated more than $400,000 in earned media.” Check out the video above for an uplifting look at the project (we could all use some positivity on a Monday, right?) and stick around for credits after the jump. Read more

McCann Launches Creepy ‘Lottery’ Spot for ZonaJobs

McCann Buenos Aires makes winning the lottery seem not that great in their creepy new spot for ZonaJobs, called “Lottery.”

The 1:19 ditty offers a surreal take on the winning the jackpot fantasy, positing that “before you can count all the zeros” people will be clambering for a piece of the pie. In the spot, these people are symbolically (and creepily) depicted as crows. “Lottery” does an admirable job of making falling into a lot of free cash seem unappealing, in a dark, twisted way. It succeeds at getting your attention and making you rethink some basic notions of what it means to be lucky, before finally revealing what “Lottery” is advertising with the line, “Lucky is doing what you love everyday,” followed by the ZonaJobs logo. The risk here, though, is that “Lottery” is so dark and twisted (blackmail and adultery even factor in) that people may be too uncomfortable to stick around that long, opting instead to flip channels or go to the kitchen for a snack.

“Lottery” marks McCann’s debut campaign for ZonaJobs, and includes graphical work in addition to the television spot. Chavo D’Emilio, general CD at McCann Buenos Aires, says that he hopes “Lottery” will “be the first of many more” for ZonaJobs, adding, “There are films that manage to bring together everything we like in advertising. It doesn’t happen very often but this is one of those films.” Credits after the jump. Read more

McCann Oslo Follows Up ‘Grandpa’s Magic Trick’ with Sentimental ‘Snowball’

McCann Oslo has just released the follow up to their popular 2012 “Grandpa’s Magic Trick” spot for Wilderoe Airlines, with the new sentimental effort, “Snowball.”

The 55-second spot documents a long-distance relationship in which a woman complains that her boyfriend doesn’t come to visit her often enough. Things seem to be going bad when he says “I thought about visiting you…” The woman seems ready to give up, and indeed hangs up the phone, when her boyfriend offers up a big surprise. Directed by Marius Holst, who was also behind “Grandpa’s Magic Trick,” “Snowball” is a serious attempt to pull at your heart strings that, in the end, lacks the magic of Holst’s previous Wilderoe work. Heartfelt but strained, “Snowball” lacks the seeming effortlessness and natural joy that made the last spot so popular. Stay tuned for credits and “Grandpa’s Magic” after the jump. Read more

Commonwealth/McCann Launches ‘The New Us’ Olympic Campaign for Chevy

Commonwealth/McCann Detroit is launching a new campaign for Chevrolet called “The New Us” featuring eight new spots that will run during the 2014 Sochi Olympic Games.

At the heart of the new campaign is the 60 second brand anthem “#TheNew Us,” which will debut tonight during the Opening Ceremonies. The spot “blends real-life events, news clips, and social media to show that even though the world is constantly changing, the things that matter most remain the same.” Most notably, the spot shows a gay wedding ceremony over the narration, “Like the old love, the new love starts with a kiss,” in a well-timed show of support for gay rights (Take that, Putin).

“Perhaps more than any other event, the Winter Games represents the global values that unite us,” explained Tim Mahoney, ‎chief marketing officer, Global Chevrolet and Global GM Marketing Operations. “In this context, we saw an opportunity to extend the Find New Roads story by showing how Chevrolet is helping consumers try new things and break new ground.”

For the social media aspect of the campaign, Chevrolet is asking consumers, “What’s #TheNew to you?” (which is kind of awkwardly phrased, no?) and encouraging them to share their own stories.

The other television spots in the campaign highlight how new technologies in select Chevy models improve consumers’ lives. One of these spots, “The New Family” for the Chevy Traverse, contains a refreshing mix of unorthodox families (including multiple gay couples) with the positive message, “While what it means to be a family hasn’t changed, what a family looks like has.” It’s a genuinely nice message, and a great way to show solidarity with American LGBT athletes competing in the games. You can check out “The New Family” below, along with “The New World” for Chevy Cruze and campaign credits after the jump.
Read more

McCann Erickson Launches ‘Not-So-Super’ Campaign for NY State Anti-Trafficking Coalition

McCann Erickson has launched an integrated social media campaign called Not-So-Super to raise awareness about sex trafficking for the New York State Anti-Trafficking Coalition.

“Sex trafficking is commonly perceived as something that happens far away, in other parts of the world. We are eager to try to change that perception.” said Tom Murphy, co-CCO of McCann New York. Because of this, it’s all too easy for people to dismiss the sex trafficking epidemic as something that doesn’t concern them, but it’s a very real issue much closer to home than many suspect.

McCann’s “Not-So-Super” campaign shines a light on the sex trafficking epidemic happening in New York, elsewhere in this country, and all over the world. “It is the buyers of commercial sex who drive such a high demand that girls as young as 12 are trafficked across state lines to meet it. We need to address the day in and day out demand to bankrupt this so-called business model and put an end to the buying and selling of young girls once and for all,” says Sonia Ossorio, President, National Organization for Women – New York City. So McCann is hoping their campaign can help curb the demand for commercial sex, which spikes around big events like the Super Bowl, that leads to the exploitation of women and children by pimps and sex traffickers.

At the center of the campaign is the “Not-So-Super” website and the above video, a harrowing look at the victims of sex trafficking and the increased demand placed on sex workers during the Super Bowl and other big events (accompanied by an increase in the likeliness of physical abuse at the hands of their clients and pimps/traffickers). It’s hard to watch, especially on the Friday going into Super Bowl weekend, but it’s an important message that needs to be shared and a stark reminder that some dread the impending arrival of the big game. The website also offers a telephone hotline for people who are or may know victims of sexual trafficking, and a variety of other resources. The full campaign will “span film, print, street activities, a website and twitter initiatives.” Hopefully, “Not So Super” can help make a difference for victims of sexual trafficking at one of their most vulnerable times of the year.

Garcia, Commonwealth Part Ways (Updated)

commonwealth

We’ve received word that Joe Garcia, who’s been with Commonwealth for three years and has previously worked out of McCann Midwest, is no longer with the agency. Garcia served as president of Commonwealth, the IPG-owned, Chevy-focused, Detroit-based branch. Prior to his time at Commonwealth, Garcia spent over seven years at BBDO Detroit, where he last served as president. We’ll keep you posted if and when we hear more.

Update: And so the story goes, McCann has appointed Team Detroit alum Sharon Wacker as managing director, North America while promoting Kate MacNevin to executive director of global operations for Commonwealth. Bill Kolb, CEO of Commonwealth/McCann, says in a statement, Bill Kolb, chairman/CEO of Commonwealth//McCann, said, “We are excited to welcome Sharon. Her deep understanding of the North American auto marketplace makes her ideally suited to the task of building on our success with Chevrolet in North America Kate has an exceptionally effective record of helping to build and expand Chevy’s businesses and is a great judge of not only what builds a strong brand, but also what drives traffic into dealerships. In her expanded new global role she will be key to helping further develop the Chevrolet brand across the globe.”

Lubar Assumes Global CMO Role at McCann Worldgroup

alexlubar1After spending just 18 months as chief marketing officer, North America for McCann, Alex Lubar is quickly moving up the ranks as he’s now assumed the newly created position of global CMO at the Worldgroup. Prior to joining McCann, Lubar spent well over three years at Grey, last serving as SVP/new business. Says McCann CEO/chairman Harris Diamond in a statement, “What makes Alex so effective in business development, in addition to tenacity, is that he relishes the complexity of brand challenges in today’s complex business environment and he knows how to harness resources to create innovative multiplatform solutions.”

Along with Lubar’s promotion, McCann has also brought on fellow Grey alum Chioma Aduba as new business group director in its New York office.

 

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