Holly Golightly’s favorite brand is looking for a few good agencies to pitch it: retailer Tiffany’s officially began its global media review today.
The news comes after the company chose Ogilvy as its global creative AOR back in February following a four-month search. (That agency’s status will not be affected by the new call for pitches.)
From Ad Age:
“The company has sent agencies a document requesting information and an introduction describing the goals of the pitch”
…which will concern the company’s $100M annual media spend.
The real issue here: Tiffany’s wants to work with a single agency rather than the multiple shops that now handle its media needs. The company’s sales numbers and stock prices are doing quite well, so victor, spoils, etc.