Having watched a couple of horror films on the cable channel FEARnet (currently on FiOS at least) over the weekend, figured why the hell not ride the blood-soaked waves and mention this little promo from the network, which to be honest offers a great slate of old-school, cult and slasher films mixed with a total bevy of garbage. Still, us horror fans can’t play choosers in this and so we support whatever medium the genre gets exposed. Above is a brief promo as part of a new TV image campaign for FEARnet from L.A.-based Stun Creative’s graphics/animation division, Buster, which tries to offer a quick manual on the do’s and dont’s of horror films. Think Jamie Kennedy‘s character Randy in the first couple of Scream films and there you have it. Don’t worry, as long as idiots still won’t listen, the genre will be very much alive and kicking. Credits after the jump.
Creative studio and production company Logan is expanding, with a new content development arm called Logan Pictures.
Logan Pictures is launching with “a diverse slate of film, television, and new media projects,” including the company’s first feature film, A Girl Walks Home Alone at Night. Written and directed by Ana Lily Amirpour, the film was met with critical acclaim at Sundance Film Festival 2014 and kicked off the 2014 New Directors/New Films Festival at the Museum of Modern Art in New York. Logan Pictures will be led by producer Nick Moceri with oversight from Logan founders Ben Conrad and Alexei Tylevich.
“Logan Pictures gives us the opportunity to explore an entire new spectrum of production,” said Conrad. “With a festival-favorite already under our belt, it’s clear that our team harnesses the talent and vision to produce visually-appealing and emotionally-captivating film concepts in a new era of truly innovative feature films and avant-garde artistry.”
To stoke viewers’ (already feverish) anticipation for season 4 of international hit Game of Thrones, DDB New Zealand has crafted a unique social media/experiential event for SKY Television’s premium entertainment channel SoHo, entitled “Bring Down The King.”
With help from production company Finch, DDB has erected a seven meter statue of the show’s much hated King Joffrey in Aotea Square, one of the largest public squares in Auckland. A rope is positioned around the statue’s neck, attached to a winch, and fans are challenged to topple the statue using the hashtag #bringdowntheking on Twitter. For every tweet using the hashtag, the statue will be one step closer to toppling, but it will take one million such tweets to bring down Joffrey.
“Game of Thrones is a worldwide phenomenon and King Joffrey is quite possibly the most hated fictional television character of all time,” explained SKY’s director of programming, Travis Dunbar. “It’s exciting to give fans an opportunity they are dying for; to assist in the demise of the King of the Iron Throne.”
DDB executive creative director Shane Bradnick was equally enthused, saying, “It’s great to be working with clients that want to create ideas that bring the fictional, digital and real worlds together. Let’s bring the bastard down!”
Mekanism has just launched a new campaign for San Francisco-based shop, Method, “the premier disruptor of the home care category,” featuring a “romantic comedy-style series of TV and online ads, content and social media programs” which will run from March 24 – June 7.
The ads tell the story of Charles and Francine, two opposites who, over the course of the spots, meet, fall in love, and have a baby. Mekanism and Method buck conventions a bit by making Francine the messy one and Charles clean (even if they feel the need to point out that he’s “pretty neat for a guy”). In the first of the spots, the 30-second “They Meet,” Charles finds Francine asleep on his toilet after a night of partying, and Charles wonders how to break the ice. From there, their domestic tale evolves with a series of relatable messes marking milestones in their lives. While not laugh out loud funny, the spots have a pleasant kind of light humor and are quite watchable. The voice over by a man with a strong French accent definitely helps things along, especially in the 15 second “Super Pregnant” where viewers are treated to hearing the words “super pregnant” in said French accent.
“Our story is about opposites attracted to one another,” said Tommy Means, Mekanism founder and executive creative director. “Francine is charming, stylish, impulsive and a bit of a mess not unlike Audrey Hepburn in Breakfast at Tiffany’s. Charles on the other hand is clean and orderly. Telling the Method story through the eyes of this odd couple falling for each other is something everyone can relate to.”
Method is also partnering with digital agency Essence to develop and execute its media plan, which marks Method’s first significant foray into online advertising. Stick around for “Easy” after the jump. Read more
Havas Worldwide Chicago has launched a new March Madness campaign for DISH Network featuring a new kangaroo mascot, which also marks Havas’ first campaign for the company since being named lead digital agency last summer.
The kangaroo mascot, voiced by Rebel Wilson, makes her debut in the TV spot “Mobile Basketball.” In the 30-second spot, the kangaroo shows off the DISH Network’s capabilities by watching college basketball at work, only pretending to be engaged in actual work when the boss walks by. While the spot never quite hits the humorous mark it’s aiming for, it’s still world’s ahead of the campaign’s painful digital spot, “Fight Song.” As you might have guessed, the 30 second spot is built around a “fight song” for DISH Network (in the style of college team’s fight songs) extolling the Network’s ability to let you watch March Madness games anywhere. “Fight Song” will run on sites like ESPN.com, where it will most likely be muted after approximately 1.2 seconds. Havas’s campaign also includes social media activations on Facebook and Twitter featuring the new mascot. Stick around for credits after the jump. Read more
McKinney just launched a new campaign for Samsung’s Galaxy Pro series called “It Can Do That.” If that sounds a lot like Apple’s “There’s An App For That” 2009 campaign for the iPhone 3G, Samsung would probably welcome the comparison. Their 60-second television spot takes on Samsung’s competitors in a very direct way.
The first spot in the campaign — also called “It Can Do That” — showcases the Galaxy Pro’s multi-functional capabilities, while disgruntled users of the iPad and Kindle ask “It can do that?” They also take on a Microsoft Surface user, making fun of the fact that his “tablet” has a keyboard, battery dock and mouse. The spot concludes with the tagline, “The Next Big Thing Is Here.” While the approach borders on being a little smarmy and self-satisfied, it certainly does make the competition look bad by pointing out situations where Samsung’s product can do things that their competitors just can’t. You just have to wonder, and this always seems to be the problem with this kind of approach, if they could have pulled this off without making Samsung users seem kind of mean about it. Stick around for credits after the jump. Read more
San Francisco-based Pereira & O’Dell were recently invited onto ABC’s Nightline for a segment exploring the recent “hunkvertising” trend, and even created a “hunkvertisement” for the show.
The five-minute segment, entitled “The Art of the ‘Hunkvertisement’” features executive creative director Jaime Robinson and Renuzit director Chris Applebaum explaining the phenomenon to Nightline reporter Nick Watt. After exploring the ins and outs of “hunkvertising” the pair, along with the rest of their team, coach Watt on how Nightline can appeal to more women, and even film a 30 second “hunkvertisement” for the program produced in-house by P&O’D.
It’s kind of fun to watch Watt struggle with the concept of mixing male sexual objectification and humor in ads targeting women, which he at one point labels “bizarre” and then attempt to star (rather uncomfortably) in his own advertisement. Nightline approaches all kinds of reactions to the supposed trend, including the idea that these kinds of ads empower women, that it’s sexist to assume women need a hot guy to sell them kitchen and household items, and the crazies at One Million Moms doing what they do best (being crazy). The segment runs through a number of prototypical “hunkvertisements” in their examination of the phenomenon, notably Renuzit’s “Scent Gents,” which we’ve included after the jump. Read more
Wow, talk about efficient. Fresh off winning the AB InBev Harbin Beer business back in November, BBH China has launched a series of ultra-short television spots for their Harbin Beer World Cup 2014 campaign.
Harbin, the official World Cup sponsor in China, will run the blink-and-you’ve-missed-them spots every night on CCTV1 news and OOH media, where they are expected to reach hundreds of millions of Chinese consumers. As might be expected given the short duration, the ads keep things simple. The above “Freedom Time” exemplifies the approach here: the spot sees a Harbin drinker ignore a call from the boss during the big game, instead using the phone as a coaster. There’s something admirable about the efficiency required of the format, especially in contrast to the lengthy online spots that we see on a daily basis. Check out “Red Card” below, and stick around for the lengthy (7 seconds) “Slide Tackle” after the jump. It won’t even take a minute.
Venables Bell & Partners have released a new, celebrity-packed spot for the release of the new Audi A3 entitled “Dues.”
The 60 second spot features celebrities reciting lines from Queen’s ever-popular “We Are The Champions,” inclduing comedian Ricky Gervais, chef David Chang (of Momofuku fame), photojournalist Lynsey Addario, comedian Kristen Schaal, gold medal winning boxer Claressa Shields, street artists Cyrcle, and inner city church choir Voices of Destiny. Lines to Queen’s anthem are delivered as a means of expressing the uncompromising nature of those who never settle, interspersed with shots of Audi’s latest in action and easing into Audi’s “Whatever you do, stay uncompromised” tagline. Between the bevy of celebrities and the instantly recognizable (and arguably overused) Queen song, the spot should succeed at getting people’s attention.
VB&P’s campaign extends the star power beyond the “Dues” spot, through an online video series called “Uncompromised Portraits” on Audi’s YouTube channel. Some highlights include “Names,” in which a child in the back seat reads mean tweets aloud to Gervais (highlighting the A3′s 4G LTE connectivity), and “Touch,” featuring David Chang showing off the vehicle’s MMI® touchpad with handwriting technology. It’s a clever extension of the campaign that does a lot to highlight the A3′s new features, and in the case of “Names” is arguably more entertaining than the television spot. You can watch “Names” below, and stick around for “Touch” after the jump. Read more
Energy BBDO has called on the talents of comedienne Sarah Silverman for their new campaign for Wrigley’s Orbit gum brand.
Representing Wrigley’s strategy “to restore and grow the gum category by investing in its top brands,” the new U.S. campaign aligns Orbit with a broader global campaign that has driven sales for the company in international markets. The new campaign is centered around a pair of television spots (one 30 seconds, one 15 seconds) starring Silverman. In both spots, Silverman breaks up with the cup of coffee she had that morning, much to the coffee’s dismay; continuing the anthropomorphic trend from last year, but in a decidedly less creepy vein.
In both spots, Silverman breaks the news to that nagging cup of coffee, followed by a “Break up with lingering food” voiceover and the “Eat. Drink. Chew. Orbit.” tagline. Also of note is the fact that Energy BBDO seems to have dumped “Orbit Girl”
Vanessa Branch Farris Patton (for this campaign at least), who has been a fixture of Orbit’s campaigns for the past several years, with the “For that just brushed clean feeling” line instead delivered by a male voice actor. We’re not sure what prompted the change, but without her the spots kind of feel like they’re missing something (that touch of “fabulous” I suppose). Stick around for the 15-second “Lipstick” spot after the jump. Read more
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