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Archives: June 2010

Big Spaceship Adds ADs, Strategist to Roster

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Brooklyn-based Big Spaceship created three new positions and filled them all as the digital shop welcomed Jarrod Riddle (pictured) as senior art director, Jeremy Morrill as AD and Joshua Teixeira as senior strategist.

Prior to landing at BS, Riddle was a creative director at space150 in New York and also had a stint at Carmichael Lynch. In the process, he worked on brands including Target, American Express, Porsche and General Mills. Morrill, meanwhile, was previously an interactive CD at Struck Creative while Teixeira was a partner/senior strategist at NYC-based Bond Art + Science.

More: “WSJ Just Now Learning About DUMBO, Digital District

Over the Weekend Rush Limbaugh Got Married and This Was Gawker’s Present

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This is more for you to laugh or snarl at depending on your opinions of Rush Limbaugh, who was married (again) this weekend. It was a private thing, so in order to get in Gawker chartered a plane with a banner trailing behind that read, “Rush: Congrats on your 4th marriage. XO Gawker”. Whoever said advertising has no purpose was not correct. This served many purposes, namely ticking off the guy whose job it is to tick off people.

More:Donny Deutsch’s MSNBC Show Pulled After Two Episodes

Monday Odds and Ends

-Apple is set to debut iAds on July 1, while new iPhone is out June 24. link

-Pimp your MacBook with stickers that will bring you fame, fortune and sex appeal…or so they say. link

-Google is testing Twitter ads, though both parties are keeping quiet on pricing. link

-Euro RSCG’s gay-themed McDonald’s ad is causing controversy and outrage from blowhards like Bill O’ Reilly. link

-G2 appointed Scott Stern to executive director, integrated solutions & business development.

-The ANA is challenging the advertising restrictions in the Family Smoking Prevention and Tobacco Control Act of 2009. link

-Click 3X added Steve Holiner as senior VFX producer, Will Frohn as senior designer and Brian Paul joins as senior engineer. link

-Iceland wants the world to know it’s not a nation covered in ash in a new PR campaign (above). link

-StrawberryFrog and Sabra Dipping Company launched the “Taste Intervention” campaign. link

-Derek Jeter is not interested in taking part in the “C’mon LeBron” campaign. link

More: “Friday Odds and Ends

Lars Bastholm Officially Named CCO at O&M New York

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Just days after the Wall Street Journal mentioned Lars Bastholm as the likely next CCO of Ogilvy New York, the agency has now confirmed the news.

Bastholm, who joined O&M from AKQA in March 2009, will partner with Ogilvy New York MD Simon Pearce, and together, they will be charged with collaborating with the business and creative leaders across OgilvyOne, OgilvyAction, Ogilvy PR, RedWorks, and OgilvyHealthworld to “deliver on the agency’s promise of specialist discipline expertise combined with deep integration where clients demand it” according to the announce.

In a statement, Bastholm says that his “focus will remain on creating work that make consumers talk about and fall in love with the brands our clients have entrusted us with. No matter where or how they might encounter those brands.” Bastholm’s promotion, though, is just one of a few notable ones within the O&M camp today as former Ogilvy director of biz dev Lauren Crampsie was elevated to CMO for O&M North America while O&M West CCO Dan Burrier was promoted to chief innovation officer for Ogilvy NA.

More: “Ogilvy Taps Ben Richards for New Worldwide Strategy Post

Olson Joins Forces with Denali

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Minneapolis-based Olson has acquired hometown loyalty marketing firm Denali for an undisclosed amount, resulting in a new specialty discipline called, you guessed it, Olsondenali, which will operate as a division within Olson.

Founded in 2006 by Mark Lacek, Peter Brennan and Greg Heinemann, Denali’s clients include Best Buy, Toys R Us and Sun County Airlines. With the merger, Olson states that it will have more than 300 employees and will now crack the top 10 list of independent full-service marketing agencies in the U.S.

The principals of Olsondenali as pictured clockwise above are Kevin DiLorenzo, John Olson, Lacek and president Margaret Murphy. According to the Minneapolis-St.Paul Business Journal, Denali co-founders Brennan and Heinemann will also remain with the company, as will CFO Scott Cheney.

More: “Dodgeball Pro Joins Olson as CD

Very Little Was Wasted in the Making of This Video

Design21 is hosting a video contest called Living Climate Change, sponsored by IDEO. The idea is to harness the power of design to solve (some part of) humankind’s struggles with not-killing the earth. IE it’s sunny as hell out today yet here we sit in brightly lit offices. Oy. Anyway, here’s a former Crispin Porter + Bogusky lead you may know (of) giving his two cents in what may be among the lowest budget clips we’ve seen since The Week in Advertising.

The message is simple: sure, there’s a lot of debate about the what’s actually happening with our climate. But no matter what the reality is, don’t we all benefit from a cleaner earth? If you don’t know the answer to that, you’ve got a future somewhere.

More:Underwear Comes First When Saving the Environment

B-Ball Trick Shot Troupe Now on GMC Payroll

Dude Perfect, a group of Texas A&M students who you definitely don’t want to challenge to a game of H-O-R-S-E, has now brought their b-ball skills to a new GMC campaign called “Heavy Duty Pickup Games.” Created by Leo Burnett, Detroit, the marketing effort consists of seven “viral” videos directed by Action Figure’s Mark Miks where the dude-bros show off challenging basketball shots (like the one above) with the help of the all-new 2011 GMC Sierra Denali Heavy Duty pickup.

According to the announce, all shots are real, created in camera, without special effects. We’ll leave it up to the naysayers now to say otherwise. Credits after the jump.

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BP’s World Cup Ads Are Actually Decent (This Changes Nothing)

In August of 2009 the world’s disdain for BP was minuscule compared to right now. And because nobody cared about them, these ads went relatively unnoticed. No longer! Despite BP’s oil-management ineptitude, they were able to capture the beauty of the “people’s game” and make us laugh all at once. And then we remember the dead baby animals, drowning in oil and anything resembling a happy feeling fades to black.

Via BrandChannel

More:BP Gets Rebranded by Environmentalists

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There’s No Reason To Prohibit Homosexuals From the Hetero Misery That is Marriage

The brief description from this video’s YouTube page reads, “If you disagree with the homosexual lifestyle, why not overturn prop8 and make them get married, like the rest of us?” More often than not, the “sanctity” of marriage is overshadowed by your lover’s burgeoning belly. So while this anti-prop8 (read: pro-gay-marriage) spot from Saatchi may rely on weird logic, it still plays. Unfortunately, the sanctity of misery isn’t protected &#151 so as far as the court is concerned, it doesn’t.

Maybe that’s why the tipster who sent this called it Saatchi’s “swan song.” But that’s too bad because the reality of marriage is one thing (bellies, cheeseburgers, masturbation). And that thing happens to be the opposite of what the courts will focus on (butterflies and babies and no gays here).

NSFW for penis surfboard.

More:Irony-Laden Prop 8 Logo Case Comes to a Close

Sam Dallyn Returns to Blast Radius After Just Four Months

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It might be one of the shortest agency stints we’ve seen as of late, but just a few months after leaving Blast Radius for R/GA London, art director Sam Dallyn has now returned to his former shop where he spent nearly 3 1/2 years to take on a “lead creative role.”

No reason has been given as of yet for Dallyn’s departure, but we can only deduce that something was up during his brief stay at R/GA, which brought him on board to oversee the strategy and development of integrated digital design projects for the London office’s Nike account. In March when Dallyn’s move to R/GA was officially announced, the agency gushed over his “incredible portfolio,” adding that “his design sensibility is a great asset to the team.”

In a statement regarding his return to Wunderman-owned Blast Radius, Dallyn–who also worked as a senior designer at E3 Media prior to BR–might just have summed it all up by saying, “It’s a friendly place, and feels like home.”

More: “Fuhrer’s Furor: Jeff Greenspan Leaves R/GA for BBDO

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