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Archives: February 2011

Monday Odds and Ends

-LivingSocial appointed Mullen’s mediahub and ID Media as its media planning/buying partners.

-MEC won H&M’s media account in China and Hong Kong.

-CP+B rolls out another spot for American Express open (above).

-Isobar hired Studiocom alum Max Fresen as ECD.

-Hyundai showed off some nifty iPad tricks in a spot that aired during the Oscars. link

-Max Media entered a letter of intent to acquire the rights to Ted “Golden Voice” Williams. link

-Fine artist Ron English offers his own version of the controversial anti-abortion billboard in SoHo. link

-Who’s ready for National Pancake Day? link

-SS+K created a Facebook page for Kraft’s MiO. link

-Radical Media alum Dominic Bernacchi joined Mothership as EP, marketing & sales.

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State Farm Supplies LeBron with World’s Smallest Violin

How did Miami Heat forward LeBron James and his buddy smash an SUV into a mail box and sever the head of a marble lion statue in the middle of the day? We may never know, but thankfully his State Farm agent arrived to the scene well before the cops showed up and started asking these difficult questions.

Though this spot from Translation NY refuses to respond directly to the anti-LeBron smear campaign competitor Allstate has been running in the Chicago area, it still uses the familiar magical jingle State Farm insurance is pushing in all of their commercials. Sadly, this spot doesn’t have an appearance from “The Girl From 4E” or Weezer. If a “binky for Baby Bron-Bron” doesn’t sound appropriate, maybe State Farm could add Boston Celtics center Glen “Big Baby” Davis to its ever-growing roster of celebrity endorsers. Credits after the jump.

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Creative Tries to Aid Interactive ADs with Photoshop Script

Bryan Denman, an AD at CP+B, is looking out for his colleagues by launching a free Photoshop script called Mr. Stacks, which  the man himself says “rapidly generates storyboards, stacks, and PDF(s) for CD check-ins, client-ish presentations, and whatever else it is you do. Helping to Nail some of the most monotonous tasks in art direction.” Rather than try to interpret all the geek speak, let’s just let the video above explain things.

Today’s Ad Ripoff Inclusion: Hack Job vs. Home Makeover

Out of nowhere, our tips box has been inundated with ad ripoff accusations, with most being a stretch at best. But this compare/contrast caught our eye as Bud Light’s “Hack Job” Super Bowl ad from last month looks pretty similar to a Yahama spot created by Marshall Advertising a few years back. Just replace beer with rides and a kitchen with the backyard and voila. Obviously, there are some major differences in production value, but the concept is bordering on identical, no?

Sid Lee Nabs Piece of Dell

Canadian shop Sid Lee, they the creators of the adidas/Star Wars ads, has confirmed that they’ve won the Dell account as the lead creative agency for the computer brand’s global consumer marketing. Arnold meanwhile was tapped to handle small-to-mid-size business. Both shops will working along Dell’s lead agency, Y&R. We’re getting a statement from the Sid Lee camp and Dell hopefully within the next couple of hours. According to Adweek, this part of the Dell business accounts for $30 million in revenue.

Update: A Sid Lee spokesperson referred most questions to Dell, but did say that there will be plenty of “collaboration” between the brand’s existing agencies and that their relationship begins immediately.

Blake Griffin Dunks His Way into Kia Commercial

It turns out there were some marketing plans behind the less-than-spectacular, prop-heavy Sprite Slam Dunk contest at this year’s NBA All-Star game as Blake Griffin‘s over-the-hood stuff was actually the basis of a new Kia commercial. The Clippers star, known as Blake Superior to some, gets the slow-motion treatment as he soars over a Kia Optima while the tagline reads,  “Not your average dunk. Not your average midsize sedan.”

According to CNBC, the ad is a one-off deal between the automaker and Griffin and Kia didn’t have to pay extra seeing as it’s the official car of the NBA, so that helps. At this point though, should we really be surprised that the fix was in? It’s the NBA after all, where an amazing amount of product placement happens. In case you missed it, here‘s the dunk sans dramatic effect.

We Hear: Mike Dennelly Back at G2?

It appears that Mike Dennelly‘s on-again, off-again relationship with G2 is back on again as sources tell us that Dennelly has rejoined the agency and starts today. Dennelly left G2 (again) last September for McGarryBowen and a gig at said agency’s Digital Lab.

With Wendy Lurrie now out at G2, spies say Dennelly felt more “comfortable” in returning to the fold (or maybe it was just that MB wasn’t the right fit) and in doing so, will once again report to Eric Pakurar, who joined as head of U.S. head of strategy/planning. We’re double checking with G2 to find out what Dennelly’s exact title is.

Update: Dennelly has joined G2 as executive director, digital strategy.

M&C Saatchi Tries On Uggs

Tom Brady‘s footwear brand of choice, Ugg Australia, tapped M&C Saatchi to take on creative duties for its line of men’s footwear, outerwear and accessories. The first task at hand is to develop a branding campaign featuring the Patriots QB, who signed on for some reason as the face of Ugg last November.

The creative execution is expected to launch with the Uggs Fall 2011 collection. Regarding her company’s decision, Ugg Australia president Constance X. Rishwain says, “We’re pleased to have found an agency partner that can take the Ugg men’s business into the future. Marrying our heritage as a men’s brand to the new initiative with Tom Brady is an exciting agency challenge, and we’re confident M&C Saatchi can deliver.” Prior to handing its business to M&C Saatchi, Uggs kept the ad account in-house.

As for the media strategy portion, Ugg appointed KSL. The agency review was conducted by search consultants Select Resources International.

MDC’s ‘Million Dollar Challenge’ Winner to Run New Institute

Eight months after MDC Partners rolled out its “Million Dollar Challenge,” the holding company announced that its winner, Kip Voytek, will head up a new, New York-based non-profit focused on digital arts and science education called the Digital Works Institute. What was Voytek’s winning idea, which beat out 200 others? To expand digital arts and education, and to realize his vision via DWI, he will leave his post as SVP, communications planning at digital shop Rapp.

The exec is no stranger to digital education programs as he’s served as an advisor to Boulder Digital Works, which was co-founded by CP+B and the University of Colorado, since its inception. Crispin chairman and MDC chief strategist, Chuck Porter, says in a statement, “The vision of The Digital Works Institute is to be a powerful resource for learning and innovation. Our expectation was that the Million Dollar Challenge would go to a new business start up, but this not-for-profit initiative was the most compelling idea we saw. Hopefully, it will help to enlarge the pool of digital talent and enhance the quality of digital innovation across a broad array of businesses. It’s not really a business investment for MDC, it’s more of an investment in the future of the industry.”

Monday Morning Stir

-The IAB announced eleven new board members. link

-The Martin Agency entices gum sculptures for a new Mentos effort. link

-P&G tries out digital copy testing. link

-Facebook aims to simplify its privacy policy. link

-Sir Martin Sorrell: Global creative is not bland. link

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