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Archives: May 2012

Karlsson Named CCO of McCann Global; Bryan, Murphy Promoted to NY Co-CCOs

We’ve been hearing from tipsters all afternoon and just received confirmation from McCann that the agency network’s New York and London creative chairman, Linus Karlsson (pictured), has been officially named CCO for global brands. Karlsson was hired by McCann 15 months ago from Mother NY.

According to a statement from McCann, “Karlsson will focus on the network’s global clients, including his creative leadership role in Commonwealth, the joint venture created to manage Chevrolet globally. Karlsson will maintain his title as Chairman of McCann New York and London.”

Of course, Karlsson’s expanded global responsibility has left a bit of a hole in McCann’s New York office. The agency is filling it by promoting Sean Bryan and Tom Murphy, previously co-ECDs for McCann’s Verizon business, to NY co-CCOs.

And, in case these weren’t enough promotions/position changes for you, we should also mention that Andreas Dahlqvist, a member of McCann’s global leadership collective, will work with Karlsson as deputy global CCO. Dahlqvist will also be maintaining his current role as vice chairman of McCann NY. Now, who wants to make a colorful infographic of all this?

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Thursday Odds and Ends

 

-In other CP+B news, the agency promoted Lindsey Allison to VP, group planning director in the L.A. office, where she’ll serve as strategic lead on Old Navy and Under Armour.

-McGarryBowen wins some more biz, this time Cars.com. link

-twofifteenmccann opens a happiness factory of its own in a new spot for Coca-Cola’s Fuze Tea (above).

-Here’s some reaction to Governor Cuomo and BBDO New York’s “I Love NY” logo reinvention campaign. link

-Wow, the Psychic Friends Network is still around? link

-After spending the last two years at Superfad, Sean Dougherty has returned to bi-coastal prodco Brand New School to take on the title of CD/director.

-Dish wins round one against the networks, namely Fox, in its ad-skipping case. link

-Google’s ad chief explains why Google “gets” ads. link

 

 

 

Mother + Monkey Puppet Launch the Wooly Actors Guild

Mother NY, I think you need to step up the crazy. Right now, Mother London has you beat in that department.

So, what is the Wooly Actors Guild (WAG) you ask? Well, according to a monkey puppet in the above video, movie studios worldwide have been participating in “woolism,” or prejudice against furry actors. In the online spot, Monkey explains that famous wool actors are being cut out of major films and replaced by, well, people. In fact, parts of Jurassic Park, Scarface, Jaws and Notting Hill were all re-cast with human actors, perpetuating this cycle of discrimination. What does this all mean? Perhaps the answer lies in the fact that Notting Hill is included alongside classic blockbusters.

You see, while only a blip on the United States’ cultural radar, Notting Hill was a gigantic success overseas in Britain. This would imply that while we Americans probably find this WAG thing utterly confusing, the British will think this is hilarious. In fact, Monkey is a beloved commercial character in the UK, best known for being the spokespuppet for ITV Digital, a now-defunct PPV television overseas that folded after four years. While ITV Digital is now long-forgotten, Monkey’s popularity endures. Still confused?

On the WAG’s website, interested parties can sign a petition asking movie studios to give equal rights to wooly actors. Of course, this is a strange, empty gesture. However, web visitors will hopefully click on the big “SHOP” button on the site, where they can purchase Monkey and WAG merchandise. Apparently, Monkey-related merchandise was insanely popular commodity when ITV went off the air in 2002. Proceeds from this merchandise then goes to Comic Relief, a British charity that you may remember from its American spinoff, which started in the 80s.

In other words, Mother wants you to watch this viral video, remember the monkey from a failed British digital TV channel, visit the website, sign a petition and then buy stuff on the web store, which will then go to charity. Do I have this right? I don’t know, send this your friends from across the pond and see if they can make more sense out of it. Credits after the jump.

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Digitaria Guy Will Sport Awkward Facial Hair for Charity

Anton Zuponcic, a software engineer at the newly rebranded Minneapolis office of Digitaria, has decided to go from hirsute to who-knows-what in an effort to support Bridging, an organization that helps families and individuals transition out of poverty by providing furniture and household goods.

For the the next week, the Digitaria crew will be hosting a microsite called “Bridging Barber,” where visitors can vote on seven different godawful facial hairstyles for Zuponcic and then donate in the process. Each vote does cost a buck, but hey, at least you’re helping out a good cause. After the votes are tallied, one lucky barber will get to shave the style that gets the most onto Mr. Z’s face (he promises to sport said style for two weeks). At present time, it appears that “Frisky Whiskers” is the top vote-getter. Anyhow, 100 percent of proceeds go to Bridging, so if you’re feeling sadistic and altruistic at the same time, why not give it a go.

Credits:
Copywriter: Leah Metz

Designers: Shawn Bielefeldt & Bethany Birnie

Creative Directors: Jack Fahden & Michael Matheny

Software Engineer: Anton Zuponcic

 

CP+B Welcomes New CD in Toronto

It’s been nearly two months since we’ve heard any word from CP+B’s office up north, but now the agency has something to positive to report as it’s brought on Sean Ganann as a creative director in Toronto. Ganann, who will across various CP+B accounts, arrives from fellow Toronto shop Zulu Alpha Kilo, where he spent 18 months as creative director. During his career, Ganann also had a two-year stint as creative director at New York agency Campfire and served as digital CD at the likes of Anomaly and Saatchi & Saatchi.

With his move to Crispin, the agency’s newest creative director will be reunited with his old colleague Subtej Nijjar, currently president of CP+B Canada who worked with Ganann during the late 90s/early aughts at OgilvyOne Toronto.

DHL Delivers Manchester United Stars to the World

One of the biggest benefits of sponsoring what is arguably the world’s most famous professional sports teams is being able to use its likeness in advertising. While logistics company DHL isn’t Manchester United’s main partner (insurance company AON is actually what takes up the most space on the team’s jerseys), a new campaign from 180 Amsterdam that continues the brand’s “Speed of Yellow” mantra finds Man U stars wearing slightly altered uniforms.

180 Amsterdam ECD Al Moseley says in a statement that the spot for DHL is, “Not another celebration of a sponsorship but a demonstration of a true partnership between global brands.” As a flying ball of yellow energy travels across continents, from London to Tokyo to Dubai to Rio de Janeiro, it soars near Man U’s biggest stars including Wayne Rooney, Ryan Giggs, Nemanja Vidić, Park Ji-Sung,Chicharito’ and coach Sir Alex Ferguson.

A second spot that sheds (bright yellow) light on DHL’s various partnerships features the brand’s speed of delivery racing Formula 1 drivers. And, just like the first, it’s scored with DHL’s theme, “Ain’t No Mountain High Enough.” So, how do you think this compares to UPS’ recent logistics TV spots? Credits, and that terrible “Ain’t No Mountain High Enough” sing-a-long from the 1998 Susan Sarandon/Julia Roberts comedy Stepmom for your immediate gratification after the jump.

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Pearce Out at BBDO ATL

Well, two weeks after first hearing about it on the Spy line, BBDO finally confirms that Bobby Pearce, CCO of its Atlanta office, will be leaving the agency effective June 1 to pursue “entrepreneurial endeavors.” Pearce, who has spent the last two-and-a-half years as CCO in the ATL, will in essence be replaced by a creative team that includes ECDs Heather Gorman, Cabot Norton and Jeff Spillane, who have now been promoted to SVPs at the agency. As of now, BBDO Atlanta has no plans to name a new CCO.

Anyhow, Gorman and Spillane, an art director/copywriting team, respectively, joined the agency three years ago from CP+B and have since worked on campaigns for AT&T and the Florida Department of Citrus. Meanwhile, Norton moved down to Atlanta from Atmosphere BBDO in New York in 2010. Along with the creative changes, BBDO Atlanta has confirmed that Catrina McAuliffe, director of behavioral planning, will be leaving to join another agency. Her last day will be June 8.

Whew, it’s been a busy May to say the least at BBDO Atlanta as this latest news comes just two weeks after it was announced that Gill Duff was taking over as the agency’s president/CEO.

(image l-r: Spillane, Gorman, Norton)

LBi Issues ‘So Work Hot/Not’ Summer Attire Guide

We’re not sure if every agency has their own summer attire rules to apprise staff of what’s appropriate to wear in office this season, but at least LBi is making it a bit easier for its crew and hilarious for us in the process. An anonymous source forwarded a memo that was sent to LBi employees yesterday, complete with visual accompaniment that outlines what the agency is calling a “So Work Hot/Not Guide.” Well, we figured it’s our duty to share it with you just in case you’re completely clueless about proper duds or just want to hone your sartorial skills. Below, you’ll see the “Shoes” portion of LBi’s Work Hot/Not guide. After the jump, check out the memo verbatim followed by the rest of the  styling tips.  Yes, this was really sent.

 

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Prabhu Returns to Deutsch NY, Assumes New Partner Post

Deutsch New York announced this internally to staff late yesterday afternoon, which explains why we were getting tips right after, but anyhow, it’s now official that Anush Prabhu has returned to his old stomping grounds after five-plus years away. Effective June 4, Prabhu will assume the newly created position of partner, director of insights and communications planning at Deutsch NY, which he originally joined in 2000  and where he spent seven years, moving all the way up the ranks to VP, director of CRM strategy.

In between his two tours of duty at Deutsch, Prabhu had a three-year stint at JWT New York, where he eventually took on the title of group planning head. For the last two years, meanwhile, Prabhu has served as managing director, communications planning & analytics at McGarryBowen, where he built the planning and analytics disciplines and worked on clients including Verizon, JP Morgan Chase and United.

Thursday Morning Stir

-Animation director Pete Circuitt, whose credits include JWT/Macy’s “Yes, Virginia” special, has signed with The Sweet Shop for global representation.

-Richard Exon and Damon Collins, formerly chief exec and ECD at RKCR/Y&R, respectively, have officially opened the doors of their new agency startup, Joint. link

-Sprint will kill off Nextel in June 2013. link

-So, what are the dos and don’ts of social advertising? link

-Guess you can’t really explain the product benefit of Durex Performax Intense any better than the clip above. link

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