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Domino’s Thanks 8 Million Facebook Fans By Knocking Over…Dominoes

50,328 dominoes, to be exact. How’d they do it? With seven Domino Experts (cool, yet random), 1 protege (not as cool, more random), and “top secret domino stackers.” Can we just stop for a second and talk about the Domino Experts? They all look like older versions of kids from the Diary of a Wimpy Kid trilogy, and I’ve never even seen those movies.

Putting together this appreciative gesture took 120 hours of labor. However–I hate to do this–there’s a grammatical error. The “We Like You Too” should actually read, “We Like You, Too.” They never said the Domino Experts were Punctuation Masters.

No word yet on what Domino’s will do for their 163,000 Twitter followers, but let’s hope the protege becomes the eighth Domino Master whenever that time comes. CP+B credits after the jump.

GROUP CREATIVE DIRECTOR(s): Tony Calcao

CREATIVE DIRECTOR(s): Matt Talbot + Andrew Lincoln

ASSOCIATE CREATIVE DIRECTOR(s): Mike Danko

ART DIRECTOR(s): Nick Scarlet

COPYWRITER(s): Aaron Sanchez

INTEGRATED PRODUCER: Dustin Freeman

PRODUCTION COMPANY & CITY: Plus Productions // Boulder, CO

EDITOR: Glen Montgomery

ACCOUNT DIRECTOR: Evan Russack

CONTENT SUPERVISOR: Drew Widell, Claire Foss

CONTENT MANAGER: Meg Minkner

BUSINESS AFFAIRS: Chris Herrington

SOCIAL MEDIA DIRECTOR: Melissa Goodis

SOCIAL MEDIA SUPERVISOR: Andrew Choban

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