TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Fallon Drives Away with Cadillac

caddy12.jpg

Looks like General Motors’ new VP of U.S. marketing Joel Ewanick is shaking things up yet again as Adweek reports that GM has shifted its $250-270 million (depending on who you read) Cadillac account from BBH New York to Fallon after just six months.

It appears that BBH NY CEO Greg Andersen was somewhat shocked by the whole turn of events, issuing a statement this morning saying, “We were extremely surprised to learn via the press yesterday that Cadillac has decided to move its advertising business elsewhere. That aside, we’re pleased to have been a part of helping turn Cadillac sales around over the last several months. Incredibly strong sales like we’ve seen recently are exactly why we love doing what we do. We wish this iconic American brand the best and look forward to future partnerships in this dynamic category.”

More: “The Post-Modernista! Cadillac Era Begins

Mediabistro Course

Public Relations: Build Your Portfolio

Public Relations: Build Your PortfolioIn this intensive workshop, you'll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are looking to create materials for a PR portfolio or wanting to polish your work, you'll leave this class with a professional portfolio and the skills to build it throughout your career. Register now!