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Nike, Foot Locker, W+K Introduce Kevin ‘Kevin’ Durant

Hot Sauce. Skip to My Lou. Main Event. Kevin. The park league nickname has always been a valued tradition in the realm of streetball, meaningful monikers passed down from the basketball gods that can become legend, a la Dr. J or Pee Wee Kirkland. Kevin Durant, for all of his NBA greatness, has yet to merge his skills with an equally skillful nickname. Yes, there’s KD and the Durantula (and perhaps the best one via Jalen Rose, who resurrected the name Iceberg Slim), but it just doesn’t feel right yet.

For the latest Nike effort from W+K Portland, which was created in partnership with Foot Locker, the agency decided to take Durant’s lack of nicknameness and build an ad around it. The sixty-second spot, which features comedian Hannibal Buress as MC, is the coming-out party for Kevin “Kevin” Durant. Buress runs through pre-game introductions and calls out intricate nicknames for random guys like Don Juan Have a Picnic by the Pond, but when he gets to Durant, the crowd goes silent. Kevin Kevin: It’s funny because it’s true. Credits after the jump.

 

Global Creative Directors Alberto Ponte / Ryan O’Rourke
Agency Executive Producer Matt Hunnicutt
Copywriter Nathaniel Friedman
Art Director Jason Campbell
Agency Producer Chris Capretto
Account Supervisor Jordan Muse
Project Manager Lauren Walker
Executive Creative Directors Joe Staples / Susan Hoffman
Head of Production Ben Grylewicz

 

PRODUCTION
Production Company Caviar
Director Jonathan Levine
Executive Producer Michael Sagol
Line Producer BP Cooper
Director of Photography Matthew Libatique

 

EDITORIAL
Editorial Company Arcade Edit
Editor Geoff Hounsell
Post Producer Leslie Carthy
Post Executive Producer Nicole Visram

 

VFX
VFX Company Airship Post
Flame Artist Matt Lydecker
VFX Producer Kristen Zaik
Titles/Graphics Wieden+Kennedy Studio

 

MUSIC + SOUND DESIGN
Music+Sound Company Walker
Composer DJ Mustard
Song (if applicable) “Bang On It Remix”
Producer Sara Matarazzo

 

MIX
Mix Company Lime Studios
Mixer Rohan Young
Producer Jessica Locke
Mediabistro Course

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