TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Listen: Ian Schafer Explains Location Based Tech and Services

t_foursquare_ceo.cnnmoney.160x90.jpgToday on the podcast CEO & Founder of interactive marketing agency Deep Focus, Ian Schafer explains what location based services are and how agencies like his are utilizing them to get more for their clients. The show begins at 9:30 am eastern.

Examples of tools harnessing LBS include FourSquare, Gowalla, Twitter, Google Maps and soon, Facebook. With all these tools tapping into consumers’ whereabouts, marketers have added behavioral tracking data at their fingertips. Click play to hear Schafer discuss how to use that information for increased awareness and sales.

Catch more episodes of the Morning Media Menu every morning at 9:30 am EST, at mediabistro.com. The show is hosted by AgencySpy Editor Matt Van Hoven.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!