Speaking of McGarryBowen, we’ve been swamped with tips this morning about cuts and now, we’ve received confirmation that the Dentsu-owned agency has cut approximately six percent of staff across departments on a global scale. From what we’ve been told, McGB houses approximately 600 staffers in the network, so you can do the math from here. Sources in the know tell us that the cuts were part of a restructuring as McGarryBowen is veering from traditional to a more digitally-focused agency in 2014. To address certain tips we were receiving, we’ve been told that United Airlines is still partnering with the agency, though the JPMorgan Chase digital consolidation at Publicis Groupe a couple of months ago did have some lingering effect.
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