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Thursday Odds and Ends

Easter Is Coming

-Easy Explain Video shares Easter egg versions of Game of Thrones, Breaking Bad, X-Files, Homeland and more. link

-CVS chief marketing officer Rob Price resigns. link

-How a 109-year-old brand stays relevant in the digital era. link

-Audi begins digital agency review. link

-Coca-Cola partners with QuizUp for branded trivia. link

-A “quick and dirty” guide to setting up Twitter campaigns. link

Bonfire Labs Adds Three Top-Level Hires

Tim PriesJohn_Hunt_5 copyJudy Leung

Creative content agency Bonfire Labs continues its growth with the addition of three top-level hires: executive producer Tim Pries, producer John Hunt and designer Judy Leung. The company, which grew by 33% last year, sees the hires as a means “to accommodate burgeoning client demand and enhance its staff infrastructure.”

Executive producer Tim Pries is already a familiar face around Bonfire Labs, having worked with many of the Bonfire crew throughout his career. His most recent collaboration came while he was an executive producer at Google’s Brand Studio. Before that position, Pries served as executive producer at Goodby, Silverstein & Partners’ post/motion division, eLevel, where he worked alongside several Bonfire alums creating work for the likes of TDAmeritrade, Chevy, Sprint, HP, Adobe, Cisco, YouTube, NBA and Comcast. He began his career at the San Francisco based VFX studio, Radium.

John Hunt arrives at Bonfire following eight seasons as a live-action producer on the Discovery Channel’s MythBusters. His resume also includes work on Emmy Award-winning legal drama The Practice, and showson FOX, Animal Planet, and Australia’s Nine Network. In addition, Hunt “has been a presenter on educational programming at the National Science Teachers Association Conference, and produced digital media for Discovery in partnership with General Electric.”

Judy Leung “is accomplished in multiple design disciplines, ranging from graphic design and typography through to photo color correction and retouching.” She has previously worked with the Pacifica Chamber of Commerce, Hyphen Magazine and as a team lead for Minted.

“We are pleased to add these uniquely talented individuals to the roster of talent already at Bonfire Labs,” said Bonfire Labs’ managing director Jim Bartel. “Each of them will make a valuable contribution as we continue to leverage our unique position in the industry.”

RPA Shows off Mandalay Bay with ‘Resortist’ Extension

Mandalay1

RPA has a new print and outdoor campaign for Mandalay Bay, extending their “Resortist” campaign.

The campaign strategy “is to further differentiate the resort by injecting the advertising executions with new electricity in a welcoming way befitting of a 120-acre resort.”

Read more

DDB Creates Music Video for Hot New Artist ‘Antonin Dvořák’

As part of a campaign called “The Classical Comeback“, DDB Brussels has created an honest-to-God music video to accompany “Symphony No. 9 Allegro con fuoco” by hot-shit Czech star Dvořák.

What, you don’t think he’s contemporary? He’s only been dead for 110 years.

Cheerleaders, schoolgirl uniforms and timpani ahead…

That was certainly unexpected. Call it a professionally orchestrated K-pop video.

Some details after the jump.

Read more

House of Radon Takes Electrolux’s Tumblr Live

Stockholm-based creative agency House of Radon is taking Electrolux‘s food-based Tumblr, “Now We’re Cooking,” live this April 22-24th for its over one million followers.

The agency will be live-streaming 15 different recipes from an early breakfast to a bedtime snack. It will have the “same look and feel” the site normally maintains, but with the difference that everything is being done live, with creatives grading everything in real time. This is no small venture, as “Over 1,000 props will be used to style all dishes and approximately 100 different “Now You’re Cooking” posters will be used in the live-stream.” Check out the teaser above for a glimpse of the campaign, and head on over to “Now We’re Cooking” on April 22nd to see how House of Radon pulls it off. Stick around for credits after the jump. Read more

Wolff Olins Loses One CEO to Apple, Gains Another

IjeUK brand consultancy Wolff Olins just lost its CEO–and gained another in short order.

Last Friday brought news that global CEO Karl Heiselman would leave the agency after 14 years for an as-yet-undisclosed role atop Apple’s marketing communications team. Today Olins officially “revealed” his successor–London managing director Ije Nwokorie.

Nwokorie has served in that role for the past four years; he says his goal as agency leader will be to “help clients find creative ways to build deeper, richer human experiences that have both social and commercial impact.”

Heiselman approves, writing: “I can’t imagine a better person on the planet than Ije to take on the role of CEO.”

Victors & Spoils Goes Traditional with New Work for Bank Midwest

Victors & Spoils eschews crowdsourcing or digital aspects for their new campaign for Bank Midwest.

Centered around a few television spots,  the campaign emphasizes the human side of Bank Midwest.  The above spot “Listening” focuses on a bank worker on the phone with a client, saying things like “okay” and “uh-huh” before the word “Listening” comes on the screen, accompanied by triumphant music. It’s meant to show that in today’s environment, an actual human listening to you at a bank seems revolutionary. Clearly, this campaign is targeted at an older audience than Victors & Spoils typical work, which explains the more traditional approach. The spots “Knowing Your Name” and “Answering The Phone” follow a similar approach. The campaign, which started running in Colorado and Kansas this week, also includes billboards with simple messages, such as “Listening!” and “Mortgage Experts Who Listen.”

“In a time when so many businesses have stopped focusing on consumers, it’s really exciting that we get to help celebrate the fact that our client, NBH Bank, N.A., still treats people like people. This makes for some pretty revolutionary work,” explained Victor & Spoils Creative Director Chris Cima.

For a campaign described as “revolutionary,” though, the strategy sure calls to mind Tierney’s work for TD Bank in their “Human Truths” and “Bank Human” campaigns. Stick around for “Knowing Your Name” and “Answering The Phone” after the jump. Read more

Ann Mack Leaves JWT for ‘Facebook’ Startup (Memo Included)

ann mackToday we received confirmation that Ann Mack–a former Adweek reporter who worked with JWT for the past ten years, most recently as Director of Trendspotting–will leave the agency for a position on the Facebook team.

Here’s the memo from chairman/CEO Bob Jeffrey on her West Coast relocation:

I have some bittersweet news to share.

After a very successful 10-year run at JWT, Ann Mack will be leaving us at the end of April. She is going west to Silicon Valley and joining Facebook to help build their market insights practice.

Read more

Arnold Worldwide Introduces Brushing Chews for Milk-Bone

Arnold Worldwide has a new campaign launching the new Brushing Chews for Milk-Bone, which feature “a patented shape that has been developed over the past three years, earning them the trusted Veterinary Oral Health Council’s (VOHC) seal of approval.”

To introduce the new product, Arnold keeps it simple, telling the story of a man and his dog (Ted and Rudy), and explaining how their new Milk-Bone Brushing Biscuit is designed to work as well as a toothbrush to keep dogs’ teeth clean. Because no one wants to brush their dog’s teeth, this is a pretty effective selling point. Ted and Rudy’s story extends beyond the broadcast spot above to a series of online videos, all set against the red backdrop matching Milk-Bone’s packaging, and following roughly the same formula. The campaign strategy is based on the insight that “The more you care for your dog, the happier and healthier he’ll be.” Ted and Rudy’s relationship is intended to to be “funny and adorable” but arrives at something closer to “hokey, but kind of cute.”

“They’re very much a classic comedy duo, with Rudy being the straight man and Ted as the accidental comedian,” explains Arnold creative director Tristan Kincaid. “We put them on a bright red background to give them a simple but visually striking stage for them to tell their stories.”

The campaign also includes social elements, with each of the six online videos (which act as pre-roll video assets on sites including Hulu, AOL, Discovery, TubeMogul and Yahoo) featuring an end card driving traffic to Milk-Bone’s Facebook page. Future social posts will also include Instagram and Twitter. Stick around for credits and a pair of online spots after the jump. Read more

Thursday Morning Stir


-Mezcal El Silencio ad mocks typical, testosterone-fueled booze advertising (above).

-Twitter introduces adds that allow viewers to click to install mobile apps. link

-We Are Social has Evian’s baby Spider-Man “rescuing” people with answers via Twitter. link

-Maurice Levy talks Omnicom merger. link

-Executive vice president Jim Moffatt returns from sabbatical to expand R/GA Asia. link

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