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Peterson & Co. at Euro Unveil First Work for Cracker Barrel

Four months after officially being named AOR for highway exit fave Cracker Barrel, Euro RSCG Chicago has rolled out its first work for the restaurant chain and dare we say, it’s nothing you’d expect from a brand that thrives on its “Old Country” style. When this spot first arrived in our tips box a week ago, we shrugged it off simply because it was a Cracker Barrel ad. But after a second glance at the “Handcrafted” work above as well as the one below, we were pleasantly surprised by the executions that reflected CB’s down-home style (including its trademark shadow boxes) but were visually appealing at the same time.

The kaleidoscopic presentation of the ads (courtesy of Paranoid director Nieto) is only improved by the musical accompaniment, especially with the spot below called “Home,” which makes us want to revisit our Fleet Foxes records immediately. It looks like Euro Chi CCO Jason Peterson and his crew may have themselves a winning formula, at least for this client. Credits after the jump.

CHIEF CREATIVE OFFICER: Jason Peterson

EXECUTIVE CREATIVE DIRECTOR(s):  William Mericle

GROUP CREATIVE DIRECTOR: Michael Shirley

ASSOCIATE CREATIVE DIRECTOR(s):  Christian Jackson

SR. ART DIRECTOR(s):  Scott Rench

SENIOR INTEGRATED PRODUCER: Britt Drouet

PRODUCTION COMPANY & CITY:  PARANOID US/LOS ANGELES

DIRECTOR: Nieto

EXECUTIVE PRODUCER (PRODUCTION CO):  Claude Letessier

PRODUCER (PRODUCTION CO)/LINE PRODUCER:  Lisa Cowan

DIRECTOR OF PHOTOGRAPHY: Tom Lazarevich

PRODUCTION DESIGNER: Damon Fortier

POST PRODUCTION & CITY:  PARANOID DESIGN STUDIO /LOS ANGELES

HEAD OF POST PRODUCTION: Guillaume Raffi

EDITORIAL COMPANY & CITY:  PARANOID DESIGN STUDIO /LOS ANGELES

EDITOR: Joe Shakula

MUSIC COMPANY & CITY:  DUOTONE AUDIO GROUP/NEW YORK CITY

EXECUTIVE INTEGRATED MUSIC PRODUCER:  David Leinheardt

SOUND DESIGN COMPANY & CITY:  DUOTONE AUDIO GROUP/NEW YORK CITY

VISUAL EFFECTS COMPANY & CITY:  PARANOID DESIGN STUDIO /LOS ANGELES

VISUAL EFFECTS PRODUCER:  Raena Singh

VISUAL EFFECTS ARTISTS: Pilon Lectez, Andrew Cook

TELECINE: MOVING PICTURE COMPANY (MPC)/LOS ANGELES

TELECINE ARTIST:  Mark Gethin

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