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So, Who Won the NBC Sports Pitch?

So yes, there was a review for the NBC Sports Network, which will be the new name come January 2, 2012 for what is currently known as Versus (you know, the cable channel that shows some Stanley Cup playoff games and still airs Bloodsport every other day). From the looks of it, NBC Universal is ready to go head-to-head with ESPN so with NBC Sports Network, they will soon have their own 24/7 cable platform (as of January 2, you will also see a new NBC Sports logo).

With the launch of the new network, logo, etc., of course, comes the advertising part. As we mentioned, there was an agency review and from what our spies are telling us, BBDO, Droga5, Brooklyn Brothers, Mother and Anomaly all took part, but in the end, it was Anomaly that came out the winner. Anomaly has confirmed that there was a review and that it did participate, but referred all other inquiries to NBC Sports. We obliged and are waiting to hear back.

 

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