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Posts Tagged ‘Ashton Kutcher’

Wednesday Morning Stir

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-Global production company B-Reel has signed Oscar-nominated documentary director Kief Davidson to its commercial director roster.

-The Daily Beast looks back at 20 years of GS&P’s “Got Milk” campaign. link

-International creative prodco The Ambassadors has added VFX supervisor Stephen Pepper to its roster.

-L.A.-based Moo Studios has signed London-based directing collective Nearly Normal for commercial representation in the US and UK.

-Fairfield, NJ-based Pearl Media, which specializes in 3D projection mapping experiences and outdoor ad campaigns, invades NYC’s Time Warner Center as part of the “It’s More Fun in the Phillipines” campaign for the Philippines Tourism Board (one image above). link

-Meet Ashton Kutcher, Lenovo’s new “project engineer.” link

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Translation’s Steve Stoute on Mary J. Blige, Popchips and Advertising Stereotypes

And so, our conversation with Translation founder/CEO Steve Stoute continues. In Part II of our Media Beat interview with the advertising exec, the prevailing topic is stereotypes in advertising as Stoute touches on the controversial Mother NY-created, Mary J. Blige-starring Burger King commercial (the fallout of which later “crushed” the singer) as well as Ashton Kutcher‘s Popchips ad that was subsequently pulled. Stoute’s suggestion for ad agencies? Understand the nuances and perhaps have Mary J. “sell a salad.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Stoute tomorrow.

Part I | Monday: Translation’s Steve Stoute on Winning Bud Light: ‘A Sign That the Agency Had Grown Up’

‘The Pitch’ Recap: BooneOakley Battles Conversation for PopChips

Just four episodes into its first season, is it possible that the days are already numbered for AMC’s advertising reality show, The Pitch? After two weeks in the Monday, 10pm/9c time slot, the cable network seems to have permanently shifted The Pitch, now scheduling it to air on Sundays at 11pm/10c.

Obviously, this is a strategic move to glean viewers from Mad Men, which airs an hour earlier. But, AMC must also be hoping that America will actually stay up watching TV until midnight before they have to go to work the next day. In any case, this abrupt scheduling change surely caused many fans of the show to miss maybe this season’s most anticipated episode, which featured one of the country’s most talked-about young agencies and a food brand that’s recently shown us it’s willing to take risks to get noticed. (SPOILERS AHEAD!!!)

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Ashton Kutcher Demonstrates ‘Acting Range,’ Looks for Love with Popchips

And now, a riddle: What do each of the men in the above dating video have in common? Stumped? Well, you’ll never believe this, but they’re all actually Two and a Half Men star and former Mr. Demi Moore, Ashton Kutcher! Oh, the headline of the article and the title of the video gave it away? Well, the press release we were sent along with this video said, “Viewers won’t believe it’s Ashton until they see his cameo!” We deeply apologize for ruining the surprise.

From L.A.-based agency Zambezi comes a series on online video spots advertising fake dating site WorldWideLovers.com. Interested viewers who follow the URL will actually find themselves at Popchips’ Facebook page, where a custom web app allows users to send personalized messages to their Facebook friends from each of Kutcher’s exaggerated stereotypes alter-egos. You can send a greeting from Raj, a 39-year-old Bollywood director, Nigel, a 24-year-old hippie stoner, Daryl, a German fashionista of unknown age, and Swordfish, a 29-year-old biker dude with a beard.

The “Play Matchmaker” campaign from Popchips follows last year’s popular and similarly vexing effort “Who Wants to be Ashton Kutcher’s VP?” where fans applied for a one-year gig and $50K salary to join Kutcher’s entourage. Watch each of the character’s personalized digital shorts on Popchips’ YouTube page. Credits after the jump.

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Copywriter Will Surely Win Demi’s Heart with This Plea

We know the world is still slowly getting over the crushing end of Ashton Kutcher and Demi Moore‘s marriage, but that isn’t stopping this enterprising young lad from capitalizing on the actress’s newly restored single status with this two-minute clip called “What About Me, Demi?” As you can see, the goatee-sporting guy above who goes by the name of James is indeed one James Beikmohamadi, a copywriter at CP+B (which has nothing to do with this project) who’s been with the agency for just over a year and worked at EVB prior to that. Will his plea work? Well, you probably know the answer, but why not entertain the CW’s fantasy for a quick minute.

Thursday Odds and Ends

-Following his Penn State-related tweeting debacle, Ashton Kutcher is handing over his Twitter account to his management team. And the world sheds a tear. link

-EuroRSCG and the Ad Council teamed up to launch what they claim is the “first-ever advertising campaign to address unplanned pregnancy among young women in the U.S.” link

-The 4A’s O’Toole Awards is now accepting entries. link

-Google apparently has no plans to run ads within Google+. link

-Just because, let’s watch some “behind-the-scenes” footage of Bert & Ernie’s recording sessions for TomTom GPS (above).

-R/GA continues its efforts for MasterCard’s Priceless New York campaign with a “Food Truck Feast.” link

-Final Cut New York welcomed Human Worldwide alum Lauren Bleiweiss as executive producer.

-Production company Arts & Sciences added documentary director Todd Krolczyk to its roster.

-Is mobile search advertising on the rise? link

 

 

Camouflaged Bear Can Do it All in New Nikon Film

How do you show off a new Nikon camera (the COOLPIX AW100 to be exact) that’s water, shock and freeze-proof? Why using extreme sports-loving guys dressed as a camouflaged bear, of course. This is the premise of a new web film concocted by Stockholm/Amsterdam-based studio, Perfect Fools, which enlisted French freestyle skier Julien Lange, Portuguese BMX biker Daniel Americo and Lisbon-based surfer Miguel Fortes to play the film’s hero. What, was Shaun White busy? Well, seeing as it’s an international campaign that’s targeted at the U.K., France, Germany and Russia among other overseas nations, the casting is understandable. Hey, at least we’ll always have, er, Ashton Kutcher. After viewing this, we know you’re dying to see a making-of clip, and it’s ready for you after the jump.

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Toshiba Experiences the Butterfly Effect

As Ashton Kutcher found out in the 2004 thriller The Butterfly Effect, small decisions can lead to huge consequences. Actually, I never saw that movie, so I don’t know if he found that out or if someone in Hollywood decided it was a nice title for a film, which it was. But, just as I assume Mr. Demi Moore‘s character learns about the intricacies of the paths we choose, so too does Toshiba assume Murphy’s Law when creating the perfect laptop.

The above spot is the first of two in a new branding effort from agency Goodness Mfg. As you can see, had Toshiba not included an “impact smart hard drive” in its laptops, a clumsy satellite custodian would have inevitably caused a city-wide blackout, sour milk and a zombie apocalypse. The ad never explains what an impact smart hard drive has, but apparently it had something to do with not causing outlets to short circuit after someone drops their laptop on the ground. See what happens when Toshiba doesn’t include a WiFi connection on a TV after the jump.

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Wednesday Odds and Ends

 

-MRM/Team Detroit alum Richard Perry joined digital studio Speedshape as interactive group director.

-Social media guru/Charlie Sheen replacement Ashton Kutcher is ready to throw down in a new McCann-created spot for Nikon (above).

-Epsilon completed its acquisition of Aspen Marketing Services.

-Cheil North America CEO Buz Sawyer hired Omnicom alum Henry Dosch as CFO.

-Big Spaceship won digital AOR duties for The Rising Beverage Co.’s Activate brand.

-The Art Directors Club is unveiling a new exhibit next week called “Graphic Intervention,” which showcases 25 years’ worth of AIDS awareness posters link

-Ex-Google CEO Eric Schmidt admits he “screwed up” because he underestimated Facebook. link

-ArnoldNYC was named AOR for Florida-based apparel chain Stein Mart. There was no review. Fry Hammond Barr in Orlanda was the incumbent.

-Republican presidential hopeful Mitt Romney now has a digital director. link

 

 

 

Friday Odds and Ends

-Urban Outfitters = ripoff artists. link

-Let the borough wars begin…again. link

-Chicago-based prodco Rascals & Rogues launched a series of spots for Culvers. link

-Who was Wunderman Zed Academy’s Marketer of the Year 2021? link

-Even the top advertising minds have to have a good cry sometimes. link

-Mark Zuckerberg channels his inner Ted Nugent. link

-Some company called Cooliris claims to have created the first 3D ad for the iPad. link

-NYT.com: Ashton Kutcher is an internet pioneer. link

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