Michael Caine makes what is, to the best of our knowledge (feel free to chime in if you know better), his UK commercial television debut in a new ad for Sky Broadband, a unit of Rupert Murdoch-owned broadcasting conglomerate, BSkyB. Unfortunately, it’s not exactly something to write home about.

The rather blase spot features the famous British actor touring a lighthouse that is for sale and centers around Sky Broadband’s free wi-fi booster that “makes your signal reach up to 100% further,” a selling point for Caine. It’s unfortunate that Caine’s talents weren’t better utilized (someone resurrect Alfie, or hell, even Alfred for that matter), as the writing falls flat and the acting — aside from Caine’s, obviously — is strained and unnatural. The ad feels very familiar (in a “not another one of these” kind of way) and is, ultimately, extremely forgettable. I’ve pretty much already forgotten it, and I just watched it several times. Stay tuned for brief credits after the jump. Read more