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Posts Tagged ‘Benjamin Palmer’

Barbarian Group CEO Benjamin Palmer on Cheil, Brands and Social Media

In this week’s Media Beat interview, yours truly sits down for a chat under the hot lights with Benjamin Palmer, CEO of The Barbarian Group. The nearly ten-year old operation, which shifted its HQ from Boston to New York City a few years back, made its name of course by partnering with CP+B on Subservient Chicken and later developed innovative apps including CNN.com T-shirts.

In this first installment of our three-part chat with Palmer, the affable exec discusses how the relationship has been going between TBG and parent company Cheil, as well as his thoughts on social media’s importance and how brands are coming around to understanding that “the most permanent medium is the digital one.”

Stay tuned for part two with Benjamin tomorrow. In the meantime, you can also watch this video on mediabistro.com’s YouTube channel.

David Droga to Chair AICP Next Panel

Now that the AICP people are done rolling out the “case study” videos to hype their upcoming awards show, the organizers have announced that Droga5 founder/creative chairman David Droga will serve as judging chair of the 2011 Next Awards panel. In a statement, Droga, who will also serve as MC during the Next presentation at the Museum of Modern Art, says, “Since they launched five years ago, the Next Awards have really provided a spotlight for our industry’s most innovative work. The Next Awards presentation offers thought-provoking insights into the process, and I’m really looking forward to helping develop this great event.”

As for who’ll be joining Droga in the judges panel, the ad exec has helped pick a host of the usual, notable names from the industry including Bob Greenberg, Gerry Graf, AKQA’s Rei Inamoto, Barbarian Group CEO Benjamin Palmer as well as TBWA\Chiat\Day LA’s Rob Schwartz, Leo worldwide CD Mark Tutssel, Ogilvy’s Lars Bastholm…you get the idea.

Those lucky ones who win in the Integrated Campaign category also have to present case studies at the Next presentation that explain the thinking–both creatively and strategically–behind their awarded work. Other categories include Viral/Web Film, Website/Microsite, Product Integration, Experiential, and Apps. We’ve heard some grumblings about judge/chair selections made by other awards shows as of late, so how do you all feel about Droga?

People Are Still Writing Books…REAL Books

Creative Social, an ad-hoc collective of social and digital people worldwide, has published a book (yes, apparently paper books still exist) called Digital Advertising: Past, Present and Future. Clearly, the focus of the book is about how the interwebs is shaping society (or something). No idea how they’re able to predict the future though, so that’s a good ploy to read it, right?

In total, there are 24 contributors which include many names we’ve heard of including: Rafa Soto, Ale Lariu, Johnny Vulkan & Benjamin Palmer, and many others we haven’t. We could rant about how great the book is and how all the writers are colossally awesome, but we’ll leave you to do your own reading. Feel free to purchase the book here.

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