Kevin Durant used to be nice, but not anymore. At some point this season, the second-best player in the NBA stopped being the silent choirboy fans respected, and Nike and Wieden+Kennedy anticipated the change for their recent “KD Is Not Nice” campaign. Call it truth in advertising, because for whatever reason, Durant has really started to embrace the roll of edgy superstar.
Posts Tagged ‘Blake Griffin’
From Translation comes the second installment of the Chris Paul/Cliff Paul State Farm saga, which will make its TV debut tomorrow night.
If you recall, Episode I (the entire premise of which rested on a pun about the word “assist”) premiered during the NBA’s Christmas Day games. This obviously isn’t the first time we’ve seen a professional athlete star in State Farm campaigns, but what Translation realizes that DDB Chicago doesn’t is that having a professional athlete actually attempt to deliver lines and, well, “act” isn’t the best idea. I’m a Packers fan through and through, which is why it made me so unbelievably uncomfortable to watch Aaron Rodgers totally bomb during those “Discount Double-Check” ads. Seriously, the dude was out-acted by a bunch of preschoolers.
Unless you have Blake Griffin or Peyton Manning at your disposal, just dress up your professional athlete in funny clothes, offer 3-5 variations of the site gag, and don’t ever give them lines. Hey look, it’s Chris, er, Cliff Paul wearing funny glasses and a dapper suit and an argyle sweater. Haha, so silly. See how easy that was? Now I want to watch more. Credits after the jump.
The Deadpan Dunker is at it again, traveling back in time for two new spots with his faux-DeLorean Kia Optima. In this latest series from David&Goliath, Blake Griffin targets his younger self in 2006 and 2002 to impart wisdom on lifting weights and wearing sunblock. He listens to a little Sean Paul. And he wears the genius red jumpsuit with the griffin logo.
One of the best campaigns on TV continues with more quality spots. Most athletes can’t act, but Blake’s straight-faced delivery and self-deprecation puts him ahead of every competitor out there. He also listens to Eiffel 65 and used to wear jean shorts, so there’s that. And if you need proof of commitment to the brand, he won the 2010 NBA Slam Dunk Contest by dunking over a Kia Optima as a gospel choir serenaded the crowd. Cliff Paul’s mustache can’t compete with that. Credits and the second ad after the jump.
Hope you all are enjoying the holidays and had a Merry Christmas if you celebrated yesterday. We’re expecting that the posts will be a bit less frequent through the week but we’ll give it a go as we wind down 2012. And now, some agency holiday leftovers you may have missed.
-Kansas City’s own Bernstein-Rein lets you somewhat choose your own adventure via a GoPro and a little “Urban Sledding.” link
-RAPP “releases the flock” this holiday season. link
-Minneapolis-based Carmichael Lynch thinks environmentally while helping you “offset your naughty” for the holidays. link
-Atmosphere Proximity and a disgruntled, possibly drunken Santa (a la Dan Aykroyd’s character from Trading Places perhaps?) team up for a GIF-heavy Tumblr. link
-EVB developed an app that lets you fire off a Jimmy John’s Sandwich Cannon at unsuspecting co-workers, family and friends. link
-If you watched the NBA and ESPN/ABC’s annual Xmas marathon yesterday, you probably saw David&Goliath’s latest time-traveling, Blake Griffin-starring Kia spot aplenty (above).
-If you didn’t hear, WPP’s Kantar Media bought up digital media intelligence firm AdGooroo late last week. link
If you recall, two weeks ago, the NBA announced that it will be selling ad space on players’ jerseys beginning in the 2013-2014 season, which had some immediately crying foul. Anyhow, Matt Dzamba, group account director at L.A. shop Zambezi, has decided to weigh on the Association’s decision. Take it away, sir.
The recent announcement that NBA teams will be able to sell–as early as the ’13-’14 season– sponsored patches on team jerseys worn during games is nothing new in professional sports. But unlike their international brethren, the NBA has a narrow space for sale: a 2×2-inch patch on any jersey’s front left upper corner.
How will this move impact the Association’s stakeholders?
Sports marketing sponsorships are for brands that want to generate a positive association by drafting off an audience’s emotional attachment to a sports entity (team, athlete or league). Fans may not care either way about car insurance, shampoo, or deodorant but they live and die with their teams and favorite players. By purchasing patches on in-game team jerseys, companies will be able to piggyback every game, every highlight, every photo, not to mention team superstars (including their jerseys sold at retail).
“Celebrities are use to going through a gut-wrenching, soul-crushing process,” said Andrew Steele, a 12-year alumnus of Saturday Night Live and current creative director of Funny or Die. “We don’t get in the way of that creative process, and it’s allowed us to thrive.”
SXSW attendees like the walls of the fourth floor of the Austin Convention Center, all yearning to get an glimpse inside what makes comedic minds behind Funny or Die tick. The highly successful media company’s famous founders, Will Ferrell and Adam McKay, weren’t on-hand for the hour-long panel, “Funny or Die: Fure of Comedy & Everything Else.” But Steele, CEO Dick Glover, president of production Mike Farah, VP of Marketing Patrick Starzan, and writer/actors Seth Morris and Billy Eichner were happy to regale attendees with tales of how the company was founded, their creative processes, as well future projects. The panel was broken up with trailers for Eichner’s “man-on-the-street” gameshow “Billy on the Street,” Morris’ new Yahoo web series “First Dates,” and Ferrell’s new spanish-language telenovela-based film,”Casa de mi Padre.”
The group emphasized the speed with which their production schedule works, saying their recent bizarre marketing campaign for Kia featuring NBA-star Blake Griffin went from concept to broadcast in just eight days. Though Funny or Die counts an office in Hollywood among its three (the others being in SF and NYC), Glover asserted, “The model is not the studio model… We’re looking to find projects that we love with people that we love.” Indulge in the viral hilarity at Funny or Die’s website here.
-P&G will be named 2012 Advertiser of the Year at the upcoming Dubai Lynx Awards. link
-Facebook and Yahoo’s patent battle continues. link
-The IAB has been busy this week as the organization announced the launch of an Advertising Technology Council.
-Crowdsourcing site Freelancer.com announced the winners of its $25,000 “Expose Our Logo” contest. link
-Here’s an in-depth look at Coca-Cola’s ambitious 2012 Summer Olympics campaign. link
-The final deadline for the Tomorrow Awards is next week, people. link
-Thank you, Ruby Tuesday, for getting back to us last week. Our admiration is mutual. link
-Groupon sucks, according to an MSNBC scribe. link
-Well, what else can you do when the NBA lockout is in effect? Blake Griffin answers in a new ad from David&Goliath (above).
-The ANA broke some records as its “Masters of Marketing” Annual Conference boasted over 1,700 registered attendees.
-Verizon’s profit doubled. link
Now that he’s proven his hops in the sadly staged NBA/Kia commercial, NBA’s Rookie of the Year and monster facialist Blake Griffin is showing his obsession with gaming in this new clip for RAGE, the latest creation of Doom/Quake designers, Id Software. We now have learned that Griffin, who sadly got stuck with showing off his talents on the Clippers, really wants to be in the game.
-Publicis Groupe acquired London-based digital shop Airlock. link
-What’s up with Facebook’s ad platform test? link
-AOL cut 900 jobs after the HuffPo buy. Ouch. link
-UK agency Albion is ready to make inroads on the West Coast. link