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Posts Tagged ‘Bonnie Tyler’

Let’s Turn Around with Fiber One

The title is not a bathroom pun. Saatchi & Saatchi created a new campaign for Fiber One built around the 80′s song, “Total Eclipse of the Heart,” originally by Bonnie Tyler. If you’ve ever been within 50 yards of a karaoke bar, you’ll recognize the tune, and apparently, the 1983 hit is getting a second wave of popularity decades later. A May survey by UKbathrooms.com reported that it is the most popular song people sing in the shower. And more recently, actor and vocal impressionist Christina Bianco had a video of her singing “Total Eclipse of the Heart” in the voices of 19 different divas go viral (1.8 million hits in four days).

So the relevance for the Fiber One campaign is there. We have two spots to show you, one titled “Turn Around Barry,” and the other, “Turn Around Barbara.” Ignoring the missing commas, both are about hapless characters on diets who want to eat food that tastes good but won’t make them fat. Those people do deserve power ballads playing as the soundtrack to their lives. The set-up is slightly confusing, because each ad includes multiple characters who we are supposed to assume are all named either Barry or Barbara. At one point, it looks like one Barry is even holding a leek he’s about to eat whole. But then he finds Fiber One. All in 30 seconds.

Watch “Turn Around Barbara” and read some credits after the jump.

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What Better Way to End Movember than Showcase a Bonnie Tyler-Loving Agency We’ve Never Heard Of

No, it’s not quite the Dan Band from Old School, but Bonnie Tyler‘s ’80s cheese ballad, “Total Eclipse of the Heart,” serves as the soundtrack from this Movember effort from San Diego-based agency, i.d.e.a. While we shake the nuisance of having to spell that out, let’s enjoy this Glamour Shots-inspired music video from an agency that has worked with the likes of Puma, Pony, Ringling Brothers and Unicef in the past. Besides the in-house clip above, i.d.e.a. has raised $1,600 for prostate cancer/men’s health awareness cause.

Cheers to all who busted out some impressive ‘staches this month. See you in the next episode.