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Posts Tagged ‘Brian Williams’

DDB Canada, K-Y: Let’s Talk About Lubricant, Baby

DDB Canada has a new campaign for K-Y Brand lubricant called “Warm Up To Love Again.” As the title suggests, this campaign is targeted at couples having intimacy issues, rather than continually fapping, hormonal teenage boys (another key lubricant demographic). More specifically, the campaign speaks to “women, who want to stay connected with their partner through enjoyable physical and emotional intimacy, but who have not been comfortable introducing a personal lubricant into their relationship.”

DDB manages to do this with lighthearted humor, important because of the awkwardness of broaching the issue of personal lubrication. In each spot, a woman witnesses her (conspicuously unsexy) partner performing an everyday task in slow-motion, while an R&B slow jam plays in the background. The idea is that K-Y “makes physical intimacy with your partner so comfortable and easy, women will view sex, and their partners in a whole new light,” explains agency ECD, Denise Rossetto. So, suddenly seeing her partner starting up the lawnmower or do push-ups is enough to turn each of the women in these spots on, culminating into the campaign’s “Warm Up To Love Again” tagline. DDB keeps things short and to the point, with the trio of adverts each clocking in at 15 seconds. The campaign debuted online on December 12th, and will make its television premiere next month. Credits and “Sit-Ups” after the jump. Read more

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Wednesday Odds and Ends

-Big Fuel, which is now aligned with Starcom MediaVest Group, has appointed GlobalHue/Initiative alum Rob FitzGerald (that’s how it’s really spelled) as managing director, head of network services.

-Sheeit, we slept on this yesterday when we probably shouldn’t have, but it’s surely worth mentioning this KISS parody from CP+B ECD Bob Winter (former CCO at Y&R Chicago who joined CP+B Miami last fall) and Anonymous Content (above).

-Coca-Cola and W+K Portland have teamed up for a digital campaign in which 61 (!) URLs  featuring complete miscellany bring “The AHH Effect” to life. link

-Speaking of digital campaigns, BBDO Proximity Dusseldorf has launched the “Hungry-Me” generator for Snickers. link

-Did you know that 90 percent of Domino’s franchise owners started out as either deliverymen or entry-level workers at the pizza chain? link

-Cast members from Mad Men along with show creator Matthew Weiner chatted with Brian Williams at the Paley Center for Media in NYC. Here’s a recap.

-We first received tips about this last week (including this one verbatim on April 19: “Sergio Zyman has awarded the JC Penney business to Y&R in a pitch against BBDO, Mother and Publicis”), so we inquired. But since “exclusives” still apparently exist in this absurd ad world, AdAge has reported that Y&R has indeed nabbed JC Penney biz. Que sera sera. link

5 Things You Need to Know This Week: Halloween!

In a spooktacular, ghoulicious episode of “5 Things You Need to Know This Week,” we count down our five favorite Halloween costumes. With special appearances by Beyoncé, Blake Lively, Brian Williams, and Brian Williams.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV


Tuesday Odds and Ends

-IBM welcomes a new CEO. link

-NBC Nightly News anchorman Brian Williams shows off his sarcastic, dry wit to promote his new show, Rock Center, in a campaign from Stun Creative (above).

-How do we brand NCAA conferences moving forward? link

-Have you tried Big Spaceship’s Taco Finder app? link

-Agency nostalgia can be a bitch. link

-Hmm, is the new Cutwater headshot too douchey? link

-Like there was any doubt, but season three of The Walking Dead is a go. link