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Posts Tagged ‘Cedric Devitt’

Here’s Cedric Devitt’s Announce About David Weinstock

cedricdevitt

In case you missed our post last week about leadership issues at MRY, here’s the statement from agency CCO Cedric Devitt regarding the co-creative leadership appointment of David Weinstock. Here’s the brief note.

“All,

For those of you who missed the update at 10@10, please join me and Matt B in congratulating David Weinstock on his new role as Chief Creative Officer.
Effective immediately, he will be sharing duties with me agency-wide.

Over the last 15 months David has been an amazing partner in leading the creative output of the agency. His work on Visa, Neutrogena, StubHub and Pizza Hut has been central to growing our business this year. In his new role, David will continue overseeing all creative work for our clients west of the Mississippi.

So when you see David, please be sure to give him a well-deserved hug and or chest bump.

Onwards!

Cedric

P.S. He asked that I clarify that he is not moving to SF (yet;))”

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Here’s Some Quick Clarification on MRY Creative Leadership

cedricdevittWe’ve received a few tips this morning regarding the status of MRY’s creative heads, namely CCO Cedric Devitt and ECD, David Weinstock. From what we’ve been hearing through the Spy line, the former was out and the latter was in as creative chief at the agency, but alas, this appears to be far from the truth. Official word just came down from MRY that both Devitt and Weinstock are continuing their roles in leading the creative team at MRY. According to the agency, “MRY is thrilled with both of them, and both are thrilled with MRY. There is no truth at all to any rumor that Cedric is going anywhere.”

Devitt (pictured) has been with the agency as a creative head since the pre-LBi/MRY merger days back in late 2009 while Weinstock has served as ECD at MRY for three years.

Rokkan Expands to L.A., Chicago, Welcomes Back Carley as ECD

It’s been a busy morning on the Publicis Groupe front to say the least. Following the big news that Maurice Levy & company was merging Digitas with LBi (more on that in a minute), NYC-based digital agency Rokkan, which Publicis Groupe acquired back in December, has announced that it’s opening its doors in both Chicago and Los Angeles.

No word yet on what staff count is or specific clients that each office is catering to, but along with the U.S. expansion, Rokkan has welcomed back Brian Carley to serve as its first ECD. Carley rejoins Rokkan after spending the last two years as SVP/ECD at Saatchi & Saatchi NY, where he spearheaded work for clients including Trident, General Mills and P&G. Now back at Rokkan, where he served as creative director during his first tour of duty, Carley will lead creative across the network for a roster including JetBlue, Caesars, Stoli, Sharp and Chipotle.

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And Now, Your Unicorn-Led Midday Break, Courtesy of LBi

We’re not sure what LBi is trying to convey here, but we do agree that regardless of the situation, there’s no way a 10-speed bike measures up to an almighty unicorn on the open market. That’s the holiday message we gather from this clip created by the now-Publicis Groupe-owned agency. Unfortunately, U.K. trade Marketing brings us crashing down to earth by claiming this little ditty was made as a result of LBi winning its Digital Agency of the Year honors, though it appears like just another holiday entry to us. Whatever, tomato,  tomahto.

Speaking of LBi, last week, we were inundated with tips regarding the agency’s relationship with MRY, formerly Mr. Youth, which was acquired by the former over a year ago. From what we’ve been hearing, come new year, LBi and MRY are to merge into a new operation to be led by the former’s CCO Cedric DeVitt and the latter’s CEO, Matt Britton. According to spies, the new mantra for the new operation is “making remarkable things” or something to that effect. Of course, when we reached the LBi camp, we were told that there was “nothing new to report.” Perhaps there will be, though, when everyone returns from the holidays. We’ll keep you posted.

Politicians Say the Darndest Things

Well, it happened, everybody. The “Shit (this kind of person) Says” meme has found its way into an actual viral marketing campaign. Funny, because I always assumed the whole #Occupy hashtag thing would creep into the commercial real estate industry before this happened. A comforting thought: If this steadily growing meme wasn’t quite played out already, then maybe the commercialization of it will be the nail in the viral coffin. Of course, try telling that to the thousands of people around the country busy filming their own videos right now, titled anything from “Shit Dental Assistants Say” to “Shit Koalas Say.” (Admittedly, I did get a kick out of watching “Shit Chicagoans Say” this morning.)

“Shit Politicians Say” comes from LBi for Americans Elect 2012, an organization seeking to put a third, nonpartisan candidate on the presidential ballot in every state. To do this, Americans Elect is asking voters to cast their ballots for a nonpartisan nominee, using its website as a guide to politician’s and business professionals’ stances on controversial issues. Currently, Ron Paul leads all other candidates as the person with the “most tracked” delegate on the issues, which give his popularity with a niche group of Republican voters isn’t too surprising.

To determine if Americans Elect sounds like a reasonable (read: sane) organization, read this New York Times op-ed on the “radical center.” Credits after the jump.

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GE Re-Enters the Sock Loss Debate

Sock Loss: it’s happened to everyone. Sure, you can blow it off as a non-issue, but you have to admit that it gets really, really annoying after a while. That’s why GE, along with agency LBi, created L.O.S.S. or the Laundered and Orphaned Sock Society. Through years of “research,” GE deduced that, rather convenient, the force behind missing socks is laundry equipment. Apparently, socks run away after being “mistreated” by outdated laundry equipment. But, as you can see from the fake televised debate above, most people have yet to come to any agreement about the motivations behind socks’ disappearance. Enter GE’s washers and dryers to save the day.

We posted an earlier video from this campaign, which commenters were irate about because, well, it’s really stupid. So, we warn you, the above video has nearly a 3-minute run time. Consider this before pushing play on YouTube. But, hey, maybe you think this is a cute idea from a company that, in better times, was directly associated with 30 Rock as the sort of company that could poke fun of itself. Now, we have L.O.S.S., which has a website where you can make a flyer for lost socks and learn about the myths associate with sock loss. Credits after the jump.

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