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Posts Tagged ‘Chris Palmer’

DDB Chicago Imagines Skittles Cloud As Pet, Problems Ensue

DDB Chicago continues bringing out the bizarre for Skittles in a new campaign complete with some perhaps unintended implications.

The new spot features a cloud named Freddie, who, when walked by an elderly woman “rains” Skittles after being pet. Now, the problem with portraying a product as something that comes out of a pet while being walked is…well, pretty obvious right? Okay, I get that Freddie is a cloud and that DDB has been doing strange stuff for Skittles for a while now, but you don’t want viewers asking, “Is that cloud pissing Skittles?” — a distinct possibility here. In the 30-second spot, “Cloud,” Freddie responds very differently when a curious onlooker attempts to pet him, ending with the spot-specific tagline “Pet The Rainbow. Taste The Rainbow.”

The campaign features two more 30-second adverts, each following the same oddball theme, with Freddie going to the vet and the groomers. Additionally, DDB Chicago teamed up with PR agency Olson to build a remote-controlled, Skittles-dispensing cloud. Built from the ground up, the cloud “features two unique dispensing functions and a variety of fun lighting and audio features.” It’s a high-tech evolution of The Rainbow team’s past Skittles-dispensing gifts like pinball machines and vending machines, and a pretty cool extension of the campaign (we’ll hear more about this later in the week). Stick around for credits and “Groomer” after the jump. Read more

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Mcgarrybowen London Messes with Your Head to Hype Honda’s Diesel CR-V

In its second project for Honda since winning a pitch for a certain piece of the automaker’s biz in July 2012, Mcgarrybowen London uses forced perspective and other illusory tricks to mess with your head, and to emphasize the Honda CR-V 1.6 diesel’s “impossible” qualities.

Regardless of the justification, we’re always glad to see visually striking spots, and this one certainly qualifies. Using optical illusions incorporating the new vehicle should keep viewers’ eyes glued to the screen for the duration of the ad, always something to aspire to. That they are able to justify the approach makes it all the better, even if the justification isn’t all that sturdy. The idea is that a fuel-efficient SUV is thought of as “impossible” but the new CR-V disproves that. “Let’s do those things that can’t be done,” a narrator says, “like less fuel in for more miles out.” Not the strongest concept exactly, but the execution more than makes up for it. On the other hand, touting a vehicle as fuel-efficient without any mention of the gas mileage is less understandable, and may make people think that description is all smoke and mirrors.

The spot, directed by Chris Palmer of production company Gorgeous, debuted in the UK on October 19th and is currently running across Europe. It is supported by print, outdoor, digital and direct executions. Credits after the jump.  Read more

The Barclaycard Introduces Us to the Horrifying World of Toys

Seeing this new spot for Barclaycard UK from BBH London, you have to wonder whether or not the first test-screeners of Toy Story looked like this. And, by “this,” I mean a terrifying journey into the land of toys, where everything from Barbie dolls to an RC helicopters have a sinister agenda for the confused middle-aged consumer.

However, I cannot speak for parents who have to do holiday shopping for their kids. In that sense, this may actually be an accurate representation of what a toy store looks like–a dizzying mess of colors and sounds that would leave some people foaming at that mouth while writhing around on the floor.

While this spot doesn’t exactly help parents decide what to buy for their kids (Pro Tip: Your kid probably knows what it wants for Christmas and could write you a list 50 items long if you give her or she the opportunity), it does give a quick example of the ease with which you can use the Barclaycard. I mean, you just wave your phone over a credit card machine or something, right? But you need some sort of sticker on the back of it? And it has to do with VISA? Well, if you want more info, visit the Barclaycard’s U.S. site here, and get your tickets for Justin Bieber‘s performance tonight at Brooklyn’s new Barclays Center here. Credits after the jump.

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