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Posts Tagged ‘Christina Applegate’

Here’s a Social Media Campaign for Fruitwater Starring Murder Suspect Christina Applegate

Glaceau has a new product, fruitwater, that is most likely 0-calorie sparkling fruit-flavored water. I can’t tell from this spot, but that’s my guess. Sounds like just the thing a rich  woman would use to cut her vodka, doesn’t it? It’s great that there’s definitely a customer base for this new product.

To push fruitwater onto said rich women is one of their own, Christina Applegate, best known for playing Kelly Bundy on Married… with Children and jumping ship before her NBC show, Up All Night, was canceled. According to Wikipedia, her mom also used to have a thing with Stephen Stills, so that’s something.

In order to grow fruitwater’s 4,000 or so Twitter followers to a substantial enough number to convince some brand reps that their social media is “working,” consumers are being encouraged to confess crimes and say mean things via the #sparklingtruth hashtag for a campaign from L.A.-based agency Zambezi. If your truth is good enough, fruitwater will give you a personal assistant for a week. But, of course, the only way you could know that is if you start following the account or, like me, you were sent a press release describing the contest. You gotta work for information on the incentive, you know? Credits after the jump.

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Thursday Morning Stir

-Cloud-based digital marketing firm IgnitionOne has appointed Dentsu/360i alum Jonathan Ragals as global chief operating officer.

-She’ll always be Kelly Bundy to us, but Christina Applegate takes center stage in a print campaign from L.A.-based Zambezi for glaceau’s newest brand, fruitwater (above).

-Christian Borges, who most recently served as VP/marketing at MRY and worked at Deep Focus prior to that, has joined SocialVibe as SVP of marketing.

-Campaign breaks down the Publicis-Omnicom merger in numbers via a handy infographic. link

-Now, it’s Farmers Insurance that has revamped its logo. link

Denny’s Kicks Off Second Season of ‘Always Open’ Series

Gotham, Electus, College Humor Productions and the gang at DumbDumb (aka Will Arnett & Jason Bateman) have joined forces once again with funnyman Champ Kind David Koechner to launch season two of “Always Open,” which if you don’t know is a series where Koechner chats it up with celebs inside a Denny’s. First up to bat is the fetching actress Jessica Biel, who receives a rather disappointing gift from our host, talks about her climb up Mount Kilimanjaro (which was par of the HP “Summit on the Summit” campaign) and a hypothetical situation surrounding it. It’s dry and may evoke a chuckle or two, just like last season. Upcoming guests this time around include Maya Rudolph and Christina Applegate.