#WeAreWarriors, the latest social and broadcast Golden State Warriors campaign from MUH·TAY·ZIK HOF·FER, shows what would happen if NBA fans got to take the court with their favorite team’s NBA players. The sentiment is spot-on, especially considering how fans like to use the first-person plural when talking about their teams, even though these fans are not paid to play basketball for a living. The Warriors have always been progressive with their social media and fan interaction – including last year’s promotional Social Media Night – and this is another way for the organization to connect on and off the court with fans.

The 30-second spot titled “A Little Help” shows one average Joe getting posted up by Warriors 7-foot Australian behemoth Andrew Bogut. Unfortunately, because of the height difference, the fan’s face keeps bouncing against Bogut’s butt. But like most crazy sports fans, he probably liked it. And he probably bragged about it to his friends. And deep down, his friends were probably jealous. There will be three additional #WeAreWarriors spots in the future, all of which are focused on the team’s fans. Here’s to hoping they will also include Warriors guard Kent Bazemore (seen here as the other guy offering a hand to help up the fallen fan). Bazemore is the NBA’s best and most-celebrated benchwarmer. You can see why here. Yes, a fan created a compilation video of Bazemore’s bench celebrations. That’s wonderful.

The ad is directed by MTZHF co-founder/ECD John Matejczyk and written by its ACD/CW, Josh Bogdan. Credits and some behind-the-scenes footage after the jump.

Read more