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Posts Tagged ‘David Droga’

10 Minutes Without Your Phone Can Provide Water for a Child in Need

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The latest iteration of Droga5′s UNICEF Tap Project (started all the way back in 2007) asks people to put down their smart phones for ten minutes to provide clean water for a child who needs it.

Across the globe, 768 million people lack access to clean drinking water and 1, 400 children die every day from diseases directly related to unsanitary drinking water. Since 1990, UNICEF has been working to provide clean drinking water to those who would otherwise lack access to it. For the past seven years, Droga5 has been helping get the word out via UNICEF’s annual Tap Project campaign.

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This year, visitors to www.UNICEFTapProject.org will be met with a challenge: for every ten minutes they don’t use their mobile phones, UNICEF’s sponsor will provide one day of clean water for a child in need. Currently in its beta phase, the app from Droga5 is scheduled for official launch on March 1st. The way it works is pretty simple: once you visit the site, the app will calculate how long you spend there, with a final tally counted once you touch the mobile device again. For every 10 minutes, a donation will be made by UNICEF’s sponsors, including national sponsor Giorgio Armani Fragrances. Visitors to the site “can also learn more about UNICEF’s clean water initiatives, sign up to be a volunteer and make their own personal donation to help UNICEF provide children with clean water.”

So, if you’re reading this on your smart phone, head on over to www.UNICEFTapProject.org and then put your phone down for a while. It’s for a good cause, and you’re probably on your lunch break anyway. You can live without it for a few minutes. Credits after the jump. Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Thursday Odds and Ends

 

-2014 International ANDY Awards chairman David Droga has picked his jury for next year’s event, which takes place Feb. 18-24 in Shanghai. Among those creatives making the list, which spans the globe, are CP+B CEO Andrew Keller, DDB Worldwide CCO Amir Kassaei and W+K ECD, Susan Hoffman. See the full list after the jump.

-Havas Worldwide London has welcomed 11-year AMV BBDO vet Mark Fairbanks as its new ECD. Fairbanks replaces Mick Mahoney, who left in May to become ECD at RKCR/Y&R.

-According to Business Insider, these are “The 50 Sexiest Advertising Executives Alive.” link

-New York-based creative agency Cornerstone, which works with brands like Converse and Diageo, is expanding its U.K. operations, moving to new HQ in London’s East End and adding a handful of new senior hires. Among those joining Cornerstone U.K. are content manager Adam Hanim, senior account manager Fiona Ghobrial, senior account director Joe Strinati and in January, digital director Karen Piper.

-ATTIK has teamed up with prodco Humble and director Jeff Bitsack to create the latest spot in Scion’s Pure Process campaign (above). A little behind-the-scenes info on the spot here.

-Vertical social media company Glam Media has appointed Dan Lagani as president/chief revenue officer. Lagani will work out of NYC and will report to Glam Media chairman/CEO, Samir Arora.

-Director Scotty Bergstein has joined the roster of Los Angeles-based production company TWC Films for exclusive U.S. representation.

- L.A.-based UTA Brand Studio, the brand strategy division of United Talent Agency, has brought on FutureBrand/Siegel+Gale alum Marcus Bartlett as creative director.

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Friday Morning Stir

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-Allen & Gerritsen has promoted Chris Reif, who co-founded its Philadelphia office in 2007, to SVP/creative & innovation.

-Draftfcb has launched a new campaign for the Jamaican Tourist Board called “Get All Right,” which is being billed as a a call to action for travelers to visit the island. Among the components was a stress ball unveiled this week in Times Square to entice New Yorkers (or mostly tourists, we imagine, above).

-Droga5, whose namesake David Droga will serve as chairman of the International ANDY Awards next year, has also designed a special ANDY  for a new category – the Bravery Award – which features an ANDY’s statue whose head is tilted upward in a nod to the future. link

-WPP is refuting reports of a potential acquisition of IPG. link

-Italian luxury automaker Maserati is launching its new model, Ghibli, in early 2014. The media campaign starts on Nov. 16 and has been bought and planned by GroupM unit, Maxus.

 

And Now, a Quick Look into 2013 D&AD Black Pencil Judging

While the 2013 D&AD Awards is now in the books, the folks behind the event, like last year, have released a post-game video documenting the seemingly painstaking process of deciding who takes home D&AD’s most prestigious prize, the Black Pencil. Thankfully, there’s less debate and dillydallying this time around as the parties who produced this clip have shaved off half the time from last year’s Black Pencil instalment, which featured judges like David Droga and Bob Greenberg. This year’s version, meanwhile, features Black Pencil judges including W+K alum/Google Creative Labs ECD Iain Tait, Fred & Farid co-founder Fred Raillard and Turner Duckworth’s David Turner. In total, there were four 2013 Black Pencil winners (we’re almost certain you can guess one of them) as you’ll see at the end of the video, which lets you be a fly on the wall if only for a few. FYI, D&AD 2014 call for entries is now open.

Friday Morning Stir

-Raleigh, NC-based agency Baldwin& has brought on former Leo Burnett Chicago ACD/copywriter Ryan Dean Waite as a senior creative.

-Omnicom-owned, St. Louis-based agency Rodgers Townsend and car rental brand Enterprise team up to try to instill some fun into the topic of rental reimbursement coverage (above). link

-Droga5 namesake/founder/creative chairman David Droga has been named chairman of the 50th International ANDY Awards in 2014.

-Instagram sheds more light on what ads will actually look like on the Facebook-owned service. link

-Nashville-based graphic designer Clif Dickens gets right to the truth in his Tumblr, Honest Slogans. link; link

Thursday Morning Stir

-It’s already that time again as the Webby Awards crew has announced their 18th annual call for entries. Judges for 2014 include Kevin Spacey and David Droga. link

-Director Rob “Whitey” McConnaughy, formerly with Hungry Man, has signed with bi-coastal prodco, humble.

-While we’re on the subject, director/screenwriter Keith Bearden, who lives in NYC but makes commercials in France, has joined the roster of Euro prodco, Wanda. link

-Global children’s charity Touraid has appointed Arc Worldwide’s London branch as its sole marketing agency.

-Apparently, demand is high for a job at Yahoo. link

If You Have Eight Minutes to Spare, Here’s a New Cannes Lions Doc

We’re sure many of you on the East Coast have already checked out by this point, but here’s a short film anyways produced by Jack Morton Worldwide that somewhat documents the Cannes Lions experience. Beginning with shots of creative notables including AKQA CCO Rei Inamoto in some sort of meditative pose as they ponder the questions being asked, the video eventually gives us a sense (especially those of us who’ve never made it out there) of what it’s like to win, or just be at the week-long event in general. That’s good enough for us at this point, thanks.

Regarding the doc, which also features the likes of David Droga, Jack Morton director of moving image, EMEA Adam Norris tells Campaign Brief, “Cannes Lions is far more than an industry event; it’s the key gathering of creative minds from across the globe.   Creating the documentary is a singular opportunity to shine a light on this world and reveal what makes Cannes unique.” And we suppose it basically does.

William Morris Acquires Minority Stake in Droga5

Jeez, what started out as a slow morning turned into quite a busy afternoon. A friend tipped us on this a couple of days ago and after a few inquiries, we’ve now received clarification/confirmation on the matter from Droga5 itself. No, David Droga did not sell his whole operation to talent agency William Morris Endeavor for something well into the nine figures (some are reporting less than half of what we heard), but the latter has indeed acquired a minority stake in Droga5. In a statement, Droga himself says, “Droga5 has always endeavored to be the most influential creative agency in the business, with ideas that move our clients and our industry forward. This partnership will exponentially accelerate our ability to realize that ambition.”

Despite the minority stake acquisition, the management of Droga5’s agency operations will not change according to the parties involved. Terms of the transaction were not disclosed.

Adding to the mix, might as well throw in the statements from WME’s head honchos Ari Emanuel and Patrick Whitesell, who say, “Droga5 is best-in-class across the board—from its management to its creative output. Through this investment, we will be able to join the best artists and storytellers from all verticals, and we look forward to creating new opportunities for our collective clients.”

Newcastle Celebrates ‘Independence Eve’

Normally, a made-up holiday like Independence Eve would be some sort of patriotic money grab, but for Newcastle Brown Ale and Droga5, it’s actually a tongue-in-cheek U.K. money grab. Independence Eve – the latest part of the No Bollocks campaign – celebrates the last day of British rule, one day before John Hancocks were signed and European monarchies renounced.

Across the States, Americans (and immigrants, legal and illegal) can buy a Revolutionary Koozie, which features both the British and American flags on the bottle. I’m not sure how many Americans would willingly drink a British beer the day before July 4th, but I think we’ve buried the hatchet 237 years later. You see, revolutions can be humorous once enough time has passed. So in the next decade, everybody get ready to chug some Edelweiss and giggle over the French Revolution. Credits after the jump.

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Adams Jr. Succeeds Hughes as Head of VCU Brandcenter Board

And now, a bit of news news. The baton has officially been passed from one Martin Agency exec to another as the Richmond, VA operation’s chairman John B. Adams Jr. is taking over for longtime friend and colleague, Martin president Mike Hughes, as head of the VCU Brandcenter’s Board of Directors, which includes other notable names such as David Droga and Bob Greenberg Hughes, who you’re probably aware is battling cancer at the moment, will step down from his VCU leadership position, one he’s held for two decades, and into the role of chairman emeritus with the Brandcenter’s Advisory Board.

In a statement, the outgoing VCU board head says, ““I’m especially proud of my part in helping to bring [Brandcenter director] Helayne [Spivak] and John to these positions. I can’t imagine two better people to lead the changes and advances ahead. The students, faculty and the industry should all feel very good about this. My 34-year partnership with John and my 20-year relationship with the Brandcenter have been two of the highlights of my career. I envy their opportunity to help define the future of this business and the future of advertising and branding education.”

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