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Posts Tagged ‘Dominic Bernacchi’

The Old Spice Wolfdog Calls it Quits

And thus, W+K Portland and P&G bid farewell to Old Spice’s “Wolfdog,” who in the past week has garnered over 4 million views via videos such as this and this and who’s even produced a Tumblr as well as  a record. But alas, all good things must come to an end, and Wolfdog is now out as Old Spice’s director of marketing and you can see his resignation clip above. Some people, though, have told us that this campaign is fairly similar to the one from Atmosphere Proximity to promote “The Big Ad Gig.” What do you think? Check out one more clip from the week-long campaign if interested as well as credits after the jump.

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Monday Odds and Ends

-LivingSocial appointed Mullen’s mediahub and ID Media as its media planning/buying partners.

-MEC won H&M’s media account in China and Hong Kong.

-CP+B rolls out another spot for American Express open (above).

-Isobar hired Studiocom alum Max Fresen as ECD.

-Hyundai showed off some nifty iPad tricks in a spot that aired during the Oscars. link

-Max Media entered a letter of intent to acquire the rights to Ted “Golden Voice” Williams. link

-Fine artist Ron English offers his own version of the controversial anti-abortion billboard in SoHo. link

-Who’s ready for National Pancake Day? link

-SS+K created a Facebook page for Kraft’s MiO. link

-Radical Media alum Dominic Bernacchi joined Mothership as EP, marketing & sales.