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Posts Tagged ‘Eduardo Marques’

Here’s Your First Airbnb Spot by Pereira & O’Dell

Now that Airbnb, that controversial apartment “sharing” (read: renting) business, has grown beyond its startup roots to become a company with an estimated value greater than the entire Hyatt Corporation, it needs a little creative work to show the world what it’s all about.

Today Pereira & O’Dell provided that work in the form of the very first Airbnb spot:

We’re not sure whether the business will catch on with the public at large and we can’t imagine warming to the idea of swapping apartments with strangers, but we also can’t think of a better way to summarize Airbnb’s appeal than with a series of views from alternate windows in a “you could be here, or here, or here” montage.

Unfortunately, you may still have a tough time describing the company’s product to your grandmother.

Credits after the jump.

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Pereira & O’Dell Flies Into Birdbnb for Debut Airbnb Work

Pereira & O’Dell nabbed creative duties for Airbnb in September, and three months later, the San Fran shop is launching Birdbnb, their first campaign for the global travel renting company. To supplement Airbnb’s colorful site full of rental options, Pereira & O’Dell created a conceptual platform where artists built 50 birdhouse-sized renderings of actual listings. The finished products will be on display in Audubon Park in New Orleans December 16-22.

The official name of the campaign is “Every Traveler Deserves a Home,” and the 2:10 cut of the above video feels very homey, which is probably the best compliment I can give a travel rental commercial. The 4:30 version drags a bit, kind of like that nice older lady who rents you a room but keeps talking your ear off about topics you don’t care about (2:10 version here, FYI). She’s still kind, but you want to tell her to keep it brief, since, after all, you are the customer. However, selling this type of service does not lend itself to easy choices for advertising, and this effort finds a way to tell a story that makes travel rentals personal.

Credits bookended by some behind-the-scenes videos after the jump.

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If Bottles Could Talk: Keep America Beautiful Personifies Recycling

The press release for the new 60-second recycling spot from Keep America Beautiful, the Ad Council, and Periera & O’Dell states that the average American generates 4.4 pounds of trash per day, but only recycles 35% of that output. It’s unclear whether that means 35% of all recyclable trash is properly recycled rather than 35% of all trash, but the creators of the campaign don’t seem too concerned with stats. After all, people probably won’t respond to numbers.

Periera & O’Dell have decided to redirect the campaign with an emotional tilt, turning an empty plastic bottle into a protagonist that thinks and talks – through voice-over, thankfully. The result is a corny, yet necessary plea to viewers who should be recycling more. Credits after the jump.

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Thursday Odds and Ends

-Google has settled with the FTC, thus putting an end to the Commission’s antitrust probe. link; link

-The L.A. Egotist got a sneak peek at CP+B’s new Santa Monica office space. link

-The same folks asked TBWA\Worldwide global creative president Rob Schwartz and Deutsch L.A. partner/chief digital officer Winston Binch what they learned in 2012. link; link

-Staying in L.A., Recommended Media has signed automotive director Alexander Paul for U.S. commercial representation.

-Poor Bo Muller-Moore can’t catch a break. As his battle with Chick Fil-A continues, the artist is now apparently getting grief from ConAgra, which has ganked his “Eat More Kale” t-shirt concept in a new spot (from Venables Bell & Partners) for Healthy Choice’s Greek Frozen Yogurt (above–h/t to thatgirlinnewyork). link

-Ex-Ogilvy Brazil creative tandem Rafael Rizuto and Eduardo Marques, art director and copywriter, respectively, have joined Pereira & O’Dell as ACDs.

-Demand Media alum Erika Nardini has joined AOL as VP of marketing for AOL Advertising. link

-Time Inc.’s Media Networks (MNI) and Targeted Media Health  (TMH) business units merged to form MNI Targeted Media Inc.