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Posts Tagged ‘Eric Grunbaum’

Apple, TBWA\MAL Remind Us What the iPhone is Good For: Being an iPod

From Apple and TBWA/Media Arts Lab comes the spiritual sequel to last month’s “Photos Every Day” spot for the iPhone.

“Music Every Day” uses the exact same formula as its predecessor, with similarly excellent execution. We’ve come a long way from Apple’s original iPod commercials. No longer do we have silhouetted dancers projected against green screens with a loud, indie-rock soundtrack. Instead, just like “Photos Every Day,” we have a simple concept that, more than anything, humanizes iPhone users. What are these people listening to? It doesn’t matter; the important thing is that they’re enjoying it. We see them smile, nodding their heads along to a beat, something that we see occur is real life every single day.

Again, it ends with a single-sentence VO: More people listen to music on the iPhone than any other phone. The entire concept seems obvious, but sometimes it’s the obvious that needs to be said. Credits after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Apple Reminds You About the Awesomeness of the iPhone’s Camera

In perhaps the best spot since the passing of Steve Jobs, Apple and TBWA\Media Arts Lab’s latest for the iPhone, “Photos Every Day,” somehow mixes simplicity with more visually striking images than we’ve seen from the tech giant in quite a while.

“Photos Every Day” takes us outside of Apple’s infinite environment of white space and Helvetica and into the great outdoors, which may be the first time Apple’s ever done that to my recollection. However, I’m young, so correct me if I’m wrong here. The spot highlights one of the iPhone’s greatest, if overlooked feature: its 8-megapixel HD camera. Now, in this day an age, every phone on the market is a camera-phone, as has been the case for nearly a decade now. However, the iPhone’s camera is, and probably will continue to be, a step up from every Nexus or HTC phone on the market.

This is Apple’s way of saying, “Hey, remember this thing? We have the best, and, unlike Siri, it’s actually one of our features that you’ll use constantly for just about everything.” Add to that Instagram, which began as an iPhone exclusive and still works best with iOS, and you have yourself some simple, yet beautiful. Credits after the jump.

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