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Posts Tagged ‘Floyd Hayes’

Let’s Take a Farcical ‘Cubes’ Trip Through the Eyes of Floyd Hayes

Self-proclaimed “ideas man” Floyd Hayes has been blowing up our spot as of late, and seeing as he’s already sat in a bar sipping Guinness, being sad-face for a self-promo, we wouldn’t put it past him to mock our own Mediabistro show, Cubes (you might remember our past trips to agencies such as Grey). Can’t say we’ve ever heard of a “rug of ideation” before, but then again, the former creative director at NYC/London-based guerilla marketing firm Cunning apparently isn’t averse to being cheeky in the name of self-promotion.

Thursday Morning Stir

-Toronto agency Grip Limited is helping Pizza Hut Canada thank its Facebook fans this Valentine’s Day with a smooth, cheesy (no pun intended) ballad (above). You can submit your own lyrics for the inevitable remix here.

-Meanwhile, Mobile, Alabama’s Red Square Agency has enlisted its own, um, Cupid to send personalized messages this day via Vine in an effort called #Valenvine (Chrome or Safari required). We appreciate the gesture, folks. link

-Self-proclaimed “ideas man” Floyd Hayes, who you might remember from this, has compiled his own list of the world’s top five most romantic TV ads. link

-Martin Agency has designed the album art for Def Leppard’s single, “When Love and Hate Collide,” which was initially found on the veteran U.K. rockers’ 1995 greatest hits album, Vault, and is now available for the first time digitally today. link

-L.A.-based prodco Motion Theory, aka MTh, has hired Aric Ackerman as chief operating officer.

-American Airlines and U.S. Airways are merging in an $11 billion deal to create the world’s largest airline. So what does this mean for consumers? link; link

‘Ideas Man’ Leaves Bar, Now Offers ‘Free Thinking for Sale’

Well, there’s only so much Guinness to go around. You might remember the name Floyd Hayes, the former creative director at U.K.-based guerrilla marketing firm Cunning, who we last recall was trying to promote his own creative consultancy by sitting in a bar and imbibing said brew brand while waiting for those who needed his services. Well, the man, who tells us regarding us his last stunt, “I went for a drink with the competition winner from that daft video – she was very sweet and good company,” that he’s now amplifying efforts by being accepted to host his own interactive workshop called, via udemy, “Free Thinking For Sale.”

To Hayes, and perhaps many others, guerrilla marketing is still a thing and as his workshop name implies, the “free thinking” he speaks of is for sale at a cool $49, though the creative is offering discount codes (ftfs50) for his workshop. If you’d rather not join him for a bevvy, here’s Floyd’s hard sell: “As the CD of Europe’s first Guerrilla agency, having launched MINI Cooper, devised 7 world records and help build a successful non-traditional agency in NYC, I have unique experience and insights into this area plus 15 years of creative training experience.” Alright, alright, dude, we get ya, but if this is your thing, send the man a shout.

So, An Ex-CD Walks into a Bar, Sips Guinness and Whips Up a Self-Promo

Self-proclaimed “ideas man” Floyd Hayes, who you may remember from his lengthy stint as a creative director at New York/London-based guerilla marketing shop Cunning, is trying to drum up some business in 2013 for his own creative consultancy, which he started after leaving his former shop seven months ago. As you can see in the “seasonal” clip above, he’s chilling at a pub, pint o’ Guinness faithfully by his side, awaiting a response.

We’re not sure why our lad needs “cheering up,” but considering some of the peculiar yet creative stunts he’s pulled over the years, perhaps Hayes can be of service to you. At the very least, those who hit him up and can guess which NYC pub he’s imbibing in will earn a round of drinks (on him, not us).

Friday Morning Stir

-The Art Directors Club has teamed up with the Berlin School of Creative Leadership for three-day executive leadership programs offered which will be offered at the ADC in New York. link

-Our old pal and former Cunning creative director Floyd Hayes is now dropping science about guerrilla marketing. link

-MINI Netherlands asks, “How do you drive your coffee?” (above). link

-According to Nielsen, the Mideast and Africa have played a big part in boosting global ad spent up 2.4 percent. link

-Innocean finally looks beyond Hyundai (not that there’s anything wrong with that), grabbing a rebranding assignment forĀ  golf shoe and glove brand, FootJoy.


Cunning’s ‘Head Creative Bloke’ Floyd Hayes Moves On

After spending nearly 14 years at London/New York-based guerilla marketing shop Cunning, during which time he came up with stunts including “Thoughtvertising” and indulged in turning foreheads into billboards for Scion among other things, Floyd Hayes is now going solo.

The self-appointed “head creative bloke,” who was also a formerĀ  “Hot Ad Wo(Man) of the Day” on this here site a few years ago, sent a note this morning announcing the launch of Floyd Hayes Consulting, LLC. Here’s a glance at the opening of the memo. Read the rest if you’d like after the jump.

“Dear Friends and Colleagues,

I have some news I want to share with you. After 6 amazing years as
Creative Director at Cunning London and 7 years at Cunning NYC, I’ve
decided to start my own creative marketing consultancy.”

Read more