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Posts Tagged ‘Hal Curtis’

W+K Presents the User-Generated Content Version of Coke’s ‘AHH Effect’

As the season finale of any major show approaches, advertising agencies and brands gather together around their chai teas, complicated brownies and erasable markers to determine how they can collectively take advantage of the ratings spike to come.

Coca-Cola figured out a way to win during the season finale of ‘American Idol’: user-generated contact.

Of course, the brand needed the help of Wieden+Kennedy to pull it off.

The video, which will premiere during tonight’s finale, was the result of a contest that began months ago under the “AHH” umbrella of ingenuity. Consumers created each clip, and editors completed the final cut of 40 AHHs by drawing from a group of more than 400 submissions from around the world.

While the “AHH Effect” campaign has been airing on VH1, MTV, and other channels broadcasting everything but music, this spot marked its network debut.

Credits after the jump.

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Where in the World is Tyler Whisnand?

It all started yesterday when a simple, yet vague tip came in saying, “Tyler Whisnand to Apple,” and the road has been long and winding since. If you don’t know the name, Whisnand spent the last six years at W+K Portland, serving as creative director on Levi’s and Nike, helping lead efforts on the “Go Forth” campaign for the former brand and spots like Tiger vs. Rory for Nike Golf from the beginning of the year. Well, we checked with W+K, which told us that Whisnand, much to our surprise, actually left the agency earlier this year to assume a creative director position at TBWA\Media Arts Lab on, what else, Apple–though you wouldn’t know it judging from the bio on his site.

Anyhow, we’ve checked in with both Apple PR and \MAL on Whisnand’s status and are awaiting some clarification. During his time at W+K, meanwhile, the senior creative also served as co-director alongside Hal Curtis of W+K’s in-house ad school/”League of Shadows,” W+K12. The W+K camp tells us, “we [were] very sad to see him go—he was definitely beloved here.” During his career, Whisnand also held creative roles at the likes of KesselsKramer, Ground Zero and Y&R NY. Hopefully we’ll get some updates on this shortly and try to sort this out. Stay tuned.

Nike Unleashes a Horse on a Golf Course

The Nike 20XI: It’s a horse of a golf ball. Contrary to what this latest spot from W+K may look like, the ball is not actually black. So, if you’re a golfer (I’m not) and wondering what makes this ball so special, read the Golf.com review here and make up your own mind as to whether or not it’s blowing open the doors on golfing technology. As every golf accessory has claimed to do this since the game was invented, I’m guessing it’s not going to make much of a difference.

Now to this ad. Directed by Ellen Kuras, it definitely looks really cool. But, with Nike Golf’s biggest superstar still not quite back to form (despite an impressive showing at the Masters), instead of seeing a Tiger, we’re seeing a horse…a horse that runs around and destroys a golf course. That’s really all there is to it. The horse and the 20XI are one in the same, you see. They will destroy everything in their path. And, as we see in a spot called “Aftermath,” this doomsday device rolls just wide of the hole, leaving divots in its wake. Credits and “Aftermath” after the jump.

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