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Posts Tagged ‘Jack Ventimiglia’

Teaching Twins to Drive a Manual May Drive Father Insane in ‘Stick Shift’ for Subaru

Carmichael Lynch’s latest spot for Subaru spotlights a family with two Subarus: a new one and an old one, currently being used to teach a pair of twins to drive.

“Stick Shift” plays up the humorous frustration of teaching teenagers (in this case two at once) to drive manual in lieu of their usual, more sentimental approach. Narration by the mother, who thinks, “We got the new Subaru because nothing could break our old one,” also implies that the father might, at any time, be driven insane by the difficulty of this task. But the guy actually seems to be doing a good job of keeping his cool, even reassuring his twins that they’re doing a great job. (They aren’t.)

It’s really only a very slight departure from Subaru’s usual approach, but it’s a noticeable and welcome one. Subaru ads: Now with 15% less Saccharin. Credits after the jump.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

The Humane Society Gives a Dog’s Eye View of Life on the Streets

From the Animal Humane Society and Carmichael Lynch comes “Law of the Paw,” a new campaign that seeks to persuade pet owners to adopt, spay/neuter, and tag their animal companions.

To support the campaign’s launch this week, Carmichael Lynch created the above video titled “Magpie’s Story,” which uses POV filming with a PENTAX Q camera to capture the hard life of a stray on the mean streets. Watching this will undoubtedly be a gut-wrenching experience for pet owners, who will immediately consider how frightened and confused their pet would be should it get loose and have to survive in the urban jungle, where deceptively deep water and homeless guy kicks are prevalent. Luckily, Maggie’s story is a happy one, where a trip to the shelter results in her getting adopted by a very enthusiastic boy. In a statement, Laurie Brickley, director of marketing for the Animal Humane Society, says “The story of Magpie is a rare look into the life of a homeless dog. This piece will hit home for so many animal lovers and encourage them to help save a life and that’s the heart of the Law of the Paw movement.”

Also included in the campaign are outdoor installations which will appear around the Minneapolis area, including “FOUND” animal posters near humane societies and cardboard doghouses with signs that encourage passerby to end pet homelessness. Credits follow after the jump, and view the campaign website here.

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