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Posts Tagged ‘James Davis’

Red Urban Highlights New Golf GTD’s Acceleration in Global Spots

Red Urban, Volkswagen’s creative agency in Canada for the past three-and-a-half years, has unveiled the new Golf GTD with a global campaign showcasing the car’s rapid acceleration. The five 15-second spots for the campaign were filmed on location in Toronto over the course of two days, presenting quite a few challenges for Red Urban and director Curtis Wehfritz, working with several different shooting locations, a car-mounted camera and many prop gags.

The results are pretty mixed, ranging from the befuddling — expanding waistlines and accelerated childbirth — to the humorous: a grumpy child whose strawberry ice cream flies off its cone and against the rear windshield. This latter spot succeeds largely because of the perfect look on the girl’s face, and the believable (if unrealistic) execution of the ice cream splat.

The series marks the Canadian agency’s increasing expansion into global creative work for Volkswagen, which creative director Christina Yu calls “an amazing opportunity for Red Urban.” Red Urban’s work for Volkswagen in Canada has been innovative and has even seen the agency take some risks, as with their “Great Volkswagen Art Heist” campaign. While their campaign for the Golf GTD plays it relatively safe, hopefully the agency will start pushing boundaries with their future global work for Volkswagen.

Credits and one more video after the jump.

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Yes, Maybe Chat Lines Do Serve a Purpose After All

The folks at Toronto-based agency Blammo, which in recent times has showcased Canadian ad players and gave us a kooky Halloween campaign for Arby’s, now induces a little shudder with this effort for a chatline company called QuestChat. Don’t let the hot and heavy fool you as the end result is not, uh, the gratifying one you’d expect, the buildup can be considered both sensual and amusing or all/none of the above. Take your pick and enjoy the 3am ad while we refrain from pulling out several stereotypical/cliched jokes from the bargain basement of comedy. Credits after the jump.

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Brain Scan PSA Emphasizes the Importance of Research, Memories

From Vancouver-based agency Rethink and Untitled Films director Steve Gordon comes a cerebral PSA to support “Brain Awareness Week” and the British Columbia Alzheimer Society

Commemorated each March, Brain Awareness Week (BAW) is a global campaign seeking to give publicity to the progress and benefits of brain research. In “Brain Scan” we’re taken through a series vignettes or “memories” through a filter of neural-imaging. Those interested in helping support or learning more about the Alzheimer Society’s work can do so at its website here. Credits after the jump.

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