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Posts Tagged ‘Jason Ambrose’

Samsung Galaxy S4: Great for Confused, Tired Young Dads

Sure, 72andSunny and Samsung have had some fun comparing the latter’s smartphones to Apple’s in recent years, but in the last several months, it seems like the brand’s finally getting over their complex and showcasing the product line on its own. First, they highlighted the Galaxy S4 with a graduation-centered campaign. Now, they’re showcasing new features for Father’s Day with “hip dads in action.”

In “Swaddle Master,” a befuddled father learns the tricks of the swaddling trade via Smart Pause YouTube. With “Quick Snooze” (below), meanwhile, the same cardigan-wearing dad watches the game with his little one at the end of the day. As his eyes droop shut, the game pauses. He reopens them and it picks up where he left off.

Though this creative work may not go viral or win awards, showing the practical (and less glamorous) application of the S4’s features will perhaps win the hearts of young parents everywhere. On a special occasion like Father’s Day, maybe hitting your target audience is enough?

Credits after the jump.

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Ambrose Returns to CP+B

After a five-year absence, Jason Ambrose has returned to Crispin Porter + Bogusky to assume the role of creative director. During his time away from the agency, the creative had a yearlong stint as a senior art director at 180LA on accounts including Bombay Sapphire and spent the last four as creative director at Venice, CA shop M.A.D.E. (not to be confused with MADE, of course).

Now back at CP+B, Ambrose will be based out of the agency’s L.A. office and work across accounts. During his first time out at Crispin, the creative worked as an art director and/or senior AD on multiple campaigns for the likes of Burger King, Mini, truth and Miller Lite.