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Posts Tagged ‘Jason Statham’

Rooster, Microsoft Board Up Together

Before I wrote this, my editor jokingly told me I’d been typecast as the Rooster Guy, but I won’t complain. Jason Statham has been typecast as the Rooster Guy of the film industry, and he’s probably worth $50 million. We’ve covered a few Rooster side projects recently, and now they’re back in the news, teaming with Microsoft for a co-ideation Windows 8 skateboarding app.

The project allows users to build a digital Vans skate park – would you expect anything else from Rooster? – while on Skype calls. The callers can then watch a Vans Pro skater board across the customized park on their phones and tablets. The app will include the inevitable links to merchandise and social media pages. Let’s hope the Microsoft money will let Rooster continue to make their quirky skateboard-related projects, so in turn, I can continue to be the Rooster Guy. And if you’re keeping score, let’s also hope Gavin McInness has finally seen an episode of Game of Thrones.

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Lock, Stock, Beckham Running in Underwear

To be clear, the latest H&M commercial may be directed by Guy Ritchie, but it is not a short film. There’s no Jason Statham, no double crosses, and no bare-knuckle boxing. There is, however, David Beckham running through Beverly Hills in his boxer briefs to promote his new line of underwear.

As one female friend told me, the ad “features Beckham just the way I like him: running, mostly naked, and silent.”

Marc Atlan Design, Inc. and H&M probably overpaid to team up Ritchie and Beckham, but the spot is slick enough to make ladies swoon, and in turn, smart enough to make guys want to buy $15 boxers so they can also make ladies swoon. They just won’t have millions of dollars, lots of tattoos, perfect hair, and fixated close-up butt shots. The over/under on a ridiculously large H&M Beckham billboard popping up near Penn Station is three weeks.

The Youtube version of the ad has already racked up 150,000 views in one day. One goof worth pointing out for the IMDB page of this short film: can a bulldog really lock the door to the Beckham mansion? Keep digging, Watson.