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Posts Tagged ‘Jimmy Kimmel’

ESPN Sends Off U.S. Team with Revamped ‘I Believe’

With only two days until the 2014 World Cup kicks off in Brazil, ESPN has released a revamped version of their “I Believe” spot (which we covered back in April) as a send off to the U.S. team.

The new spot, created in-house, augments the crowd chants of “I believe that we will win” from the original with celebrities — such as Kevin Costner, Ice Cube, Whoopi Goldberg, Jon Hamm, Jimmy Kimmel, and Andrew McCutchen — slowly working their way through the line. Unfortunately, the approach doesn’t really add any life to the blase anthem. If you’re a big fan of the team, you’re already excited for the World Cup to start. If not, ESPN’s latest spot won’t really do anything to entice you.

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Here’s Some Coachella 2013 Perspective from a GoPro-Wearing, 6’7″ Director/Designer

Since we’ve never been able to make it out to Cali for the annual, now-bloated Coachella festival (we went with “Couchella” this year), we’ll instead enjoy this birds-eye view–literally–from one Chris Crutchfield. The 6’7″ director/actor/motion graphic designer who strapped on a GoPro Hero 3 to give us a “Coachellavated” perspective of the musical extravaganza.

The project was creative directed by Scott T. Chan and produced by his L.A.-based creative studio Whirled, which is perhaps now best known for its annual “Zeitgeist” work for Google. Seeing as we’ll probably never make it out to Coachella though we’ve been saying otherwise every year, we will gladly take this three-minute diversion from the usual advertising news as we head into the late afternoon. Speaking of Coachella, Jimmy Kimmel and his crew getting attendees at this year’s fest to lie about liking bands that don’t actually exist.

The Best Ad-Related Videos of the Week

Tallyho! It’s Friday and you need something, anything, to help kill the time before the whistle blows and you slide down your dinosaur’s tale and into your leg-powered car for a night at the movies where you’ll eat a massive rack of dino-ribs but not before it tips over your car. So here’s some videos to pass the time until said whistle-blow.

As always, these are semi-ad related, meaning they promote a product or a line of thinking or art or design or whatever. But who cares, just watch.

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Hill & Worthington: Your New ‘Call of Duty’ Action Heroes

Three months after snagging Call of Duty duties from TBWA\Chiat\Day LA, 72andSunny has rolled out its new work for the Activision franchise, which from the looks of it, doesn’t drift too far from the gonzo, celebrity-driven approach employed by Chiat for Black Ops. But instead of Jimmy Kimmel and Kobe Bryant, this time we have Avatar‘s Sam Worthington and a slimmed-down, unlikely hero in Jonah Hill, who play vet and noob, respectively, as well as Superman himself, Dwight Howard. The spot, directed by Peter Berg and featuring the rather appropriate “Shoot to Thrill” from AC/DC, is just as over-the-top as the game play itself and dominated commercial breaks during yesterday’s NFL coverage. It’s something Michael Bay would surely approve of, but where does 72andSunny’s Call of Duty debut rank when it comes to video game ad of the year? Modern Warfare 3, by the way, hits shelves tomorrow.

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Ed MacMahon Hoping to Rebound With Jimmy Kimmel

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According to USA Today, Ed McMahon is once again gainfully employed. So here’s hoping that he will be able to keep his house. McMahon will act alongside Jimmy Kimmel in some comical commercials for Pontiac to pitch the vehicles- the G8, G5, G6 and Vibe. The four spots will air on Kimmel’s show beginning Monday.

According to the article, McMahon is tangled up in a couple of legal battles and owes hundreds of thousands of dollars. McMahon is said to be “optimistic” about the new job and it seems he is hopeful that this will help to straighten out his recent problems.