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Posts Tagged ‘John Norman’

Mullen Alum Behind ‘Agency Fight’ Heads to Translation

schuylerIf the name Schuyler Hunt doesn’t ring a bell, perhaps we can refresh your memory by recalling some of his fun projects during his two-and-a-half years at Mullen including the “Agency Fight,” “The Riddlist” and the cat-friendly, seizure-inducing and brief retuning of his old agency’s “Work” section. The “Zach Braff lookalike” as one tipster has coined him (ok, maybe they’re onto something) has joined up with NYC-based Translation, which is fresh off of hiring a new CCO in Martin Agency/Chiat LA alum John Norman, as an ACD/creative technologist. Prior to his time at Mullen, Hunt also had a brief spell or two at the Martin Agency as a CT and spent 15 months at the VCU Brandcenter.

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Norman, Chiat LA Parting Ways (Updated, with Norman Note)

johnnormanWell, perhaps this is old news by now, but it does appear that John Norman is leaving his chief creative office position at TBWA\Chiat\Day LA after barely 18 months at the helm. Here’s one tip we received a few hours ago that may provide some clarification (and according to sources in the know, is legit): “John Norman will be leaving his post as Chief Creative Officer of TBWA\Chiat\Day Los Angeles. John’s last day with the agency will be March 31 and until then he will be working with our Executive Creative Directors, Brent Anderson, Stephen Butler and Fabio Costa, to transition leadership across all our accounts.”

According to Adweek, BBH London partner/deputy ECD David Kobulsz is in talks to co-lead Chiat LA  with Butler following Norman’s official departure. Speaking of Norman, the departing CCO joined TBWA\Chiat\Day LA after serving in the same role for two-and-a-half years at The Martin Agency. Prior to Martin, he held senior creative positions at the likes of W+K and Goodby.

As for the Chiat LA ECD team, Anderson has been with the agency for nearly nine years, Butler joined last summer after serving as creative partner at Mother while Costa worked with Norman at Martin before joining up with TBWA C\D LA as global GCD just after the CCO’s arrival.

Update: After the jump, you can read the brief note Norman sent to his TBWA\Chiat\Day LA colleagues earlier this afternoon that somewhat reveals his future plans, which have something to do with a certain founder of Translation.

Update 2: Yes, as has been reported, Norman will assume the role of CCO at Translation, a role we recall was last occupied by Chris Cereda, who eventually joined up with Scratch/Viacom Media Networks.

 

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Macklemore, Ryan Lewis Bring Grammy Life to NYC Bus

Most likely, this video of Macklemore and his Jazzy Jeff shadow Ryan Lewis is a staged marketing effort from TBWA\Chiat\Day LA to promote the 56th Grammy Awards. The two musicians hop on a New York City bus with a boombox and start performing an impromptu concert full of Macklemore’s signature exuberance and corny hand movements. The riders on the bus start dancing and feeling the music – the bus driver even starts clapping on (probably fake) closed circuit footage.

I’d probably react the same way if Macklemore came on the crosstown bus. But you know how I know it’s not real? Because if anyone came on NYC public transportation with a boombox and started making noise, there will undoubtedly be at least two people who hate it and tell them to shut it off before they turn into depressed and sarcastic versions of the Hulk.

But whether it is real or not, the question everyone wants to know is: where is Ray Dalton? Credits after the jump.

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Nissan Wants You to Open ‘The Briefcase’

Nissan’s new online initiative “The Briefcase” courtesy of TBWA\Chiat\Day LA features a high octane car chase (starring the new 2014 Nissan Rogue) ending in a click through to a contest offering contestants the chance to win one of three 2014 Rogues.

The video opens with a man getting in a hired car for his usual commute home from work. When a motorcycle pulls up and hands off a briefcase to the driver, however, all hell breaks loose. Soon everyone seems to be after the Rogue, including a helicopter that attempts to land on the car. In the end, they run into a blockade and a man shouts “Open the briefcase,” at which time viewers are prompted to click on a link to open it. This link clicks through to the contest on Nissan’s Facebook page. It’s a clever, interactive way to lead viewers to the contest, even if the video is a little over the top. Fans of the brand should enjoy having a background story going into the contest, where they can enter once per day, or more if they share information about the contest via email or social media — a pretty good way to incentivise sharing.

The contest begins today and runs through February 13th at 11:59 PM. You can enter the contest here for your chance to win a 2014 Nissan Rogue. Credits after the jump.

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TBWA\Chiat\Day LA Celebrates Peyton with ’51 And Counting’ for Gatorade

TBWA/Chiat Day celebrates Peyton Manning breaking the NFL single-season touchdown record with an inspirational campaign for Gatorade.

At the heart of the new campaign is the thirty second spot, “51 And Counting.” The simple spot shows photos of Peyton unleashing each of his 51 touchdown passes, set to inspirational narration about ignoring those who tell you what you can’t do. It’s a timely response to Manning’s record-breaking season, and the association with Peyton is sure to win Gatorade some points with fans. That TBWA/Chiat Day couldn’t follow up the last photo with footage of the record breaking pass being completed is something of a letdown, but I imagine logistical/legal concerns are to blame. The campaign also includes a celebratory print ad in Sports Illustrated, congratulating Manning on winning the Sportsman of the Year award “by painting a picture of what it means to win from within using only words and Manning’s number, 18.” Stay tuned for the print ad, and credits, after the jump. Read more

This Year’s Grammy TV Campaign Is Actually Pretty Great

Right about this time every year, TBWA\Chiat\Day LA debuts its TV spots for the Grammys. And, every year, they’re pretty underwhelming. A few years back, we got a swirly, graphics overload with CGI re-tellings of artists like Eminem’s life story. Last year, we got the hashtag-happy #TheWholeWorldIsListening, which aimed to put viewers into the shoes of stars like Rihanna while trying to convince them that the awards show was still in any way relevant.

This year’s first spot, “Anthem,” looked more like a VH1 commercial than anything else, and it seemed we were in for yet another year of mediocrity. But then, dare we say it, the Grammys and Chiat LA ctually surprised us. The latest spot in the Music Unleashes Us campaign, “Drive” (above), does a fantastic job of convincing viewers that they owe it to the artists who get them through times of sorrow and heartbreak to watch their performances on the Grammys.

From Pink and fun., we move to Macklemore and “Doughnut Shop,” another well-produced and compelling spot filmed outside of Inglewood’s famous Randy’s Donuts. Again, these spots excel at following through with what the campaign promises – portraying the affect that popular music has on the average TV viewer. It both ignites and unleashes, an important sentiment for the Grammys to glom onto as the show still figures out its approach to celebrating an industry that doesn’t know what to do next. One more Katy Perry-tinged spot, and credits, follow after the jump.

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Martin Agency Officially Bestows CCO Title Upon Joe Alexander

We were wondering why that sense of deja vu was creeping over us. Four months after first reporting that Joe Alexander was essentially replacing John Norman as the creative leader of the Martin Agency, the Richmond, VA operation has finally anointed the former as chief creative officer.

Suffice it to say that it’s been a pretty quick ascent to the Martin mountaintop for Alexander, who only in February was named ECD at the agency before succeeding Norman a few months later. Then again, perhaps it’s merited considering the new CCO has been with Martin Agency for nearly two decades. During his lengthy stay, Alexander has led creative on campaigns for the likes of Wal-Mart, UPS and JFK Library, most recently serving as CD on the “Clouds Over Cuba” online doc for the last client. At the very least, we’ve got a new headshot to use this time.

Friday Morning Stir

-According to Adweek, Martin Agency alum John Norman has been tapped to lead creative at TBWA\Chiat\Day LA, with current CCO Rob Schwartz now set to take on a global role at the network. link

-The Ad Club of New York is partnering with Hyper Island to offer its Master Classes to AD Club members at special rates. link

-Leo Burnett’s Arc unit are introducing Londoners walking around SoHo Square today to a coffee vending machine named “Kenneth,” which is part of the agency’s launch of Kenco’s Millicano Wholebean Instant Vending (above).

-Yahoo is considering Hulu CEO Jason Kilar for its top job. link

-The London Assembly wants to ban McDonald’s and Coca-Cola from the Olympics. link

 

Alexander to Succeed Norman as Martin Agency Creative Boss

So, what started as a sabbatical is becoming a complete departure as the Martin Agency has confirmed that it’s officially parting ways with chief creative officer John Norman at month’s end. While no new CCO will be appointed at this point, we’ve been told that Joe Alexander (pictured), a two-decade Martin vet who was promoted to executive creative director a few months ago, will take over as the creative lead across accounts at the Richmond, VA-based agency once Norman’s departure is complete. No word on what lies ahead for Norman, who joined Martin Agency two-and-a-half years ago from W+K Amsterdam, but we’ve been told the agency “wishes him the best” and adds that the departure was “amicable.”

John Norman Takes Some Time Off

We’ve been getting a few tips this afternoon about John Norman, CCO at the Martin Agency who sent the note below to staff letting then know that he’s taking leave for a few weeks, though we’re still not sure what the circumstances are regarding his brief departure. Here’s what we were forwarded:

“Hello my friends,

These past few months have been challenging to say the least, and we have all worked our asses off on current clients and a number of crazy pitches. I have found myself burning the candle at both ends for longer than I would have liked.

I have decided to take a sabbatical and regroup for a few weeks and spend some time with my family and myself, getting recharged for the remainder of 2012.

I look forward to seeing you all in June.

Word,

Jno.”

Prior to joining Martin at the end of 2009, Norman served as a creative at W+K Amsterdam and was one of the minds behind Coca-Cola’s award-winning “Happiness Factory while at the latter agency. We’ll see you back in June, sir.

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