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Posts Tagged ‘John Wren’

Friday Odds and Ends

cannesgold

-The Cannes Lions folks have announced their final juries for the 2014 event in categories such as Branded Content & Entertainment, Creative Effectiveness, Mobile and PR. link

-StrawberryFrog India has rebranded as Famous Innovations. link

-Seeing as he’s done it once before, our old pal Rich Siegel returns with another timely post about Red Lobster. link

-It’s safe to say that Omnicom chief John Wren did pretty well for himself in 2013. link

-According to the IAB, U.S. interactive ad revenue rose for $42.8 billion in 2013, surpassing broadcast for the first time marking a 17 percent rise from 2012. link

-Speaking of the IAB, the organization welcomed Scott Cunningham as VP of technology and ad operations. link

-Mad Men star Jon Hamm talks, what else, Don Draper among other things in a Q&A with Rolling Stone. link

-Yep, Spirit Airlines still sucks. link

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JWT CEO Sherman Moves on to EVP Role at Omnicom

Peter ShermanOmnicom has has just announced the appointment of Peter Sherman as executive vice president, where he will “report directly to John Wren on a series of major initiatives that include driving innovation and collaboration across the holding company’s client portfolio.”

Sherman joins Omnicom from JWT, where he served as CEO, North America, managing client relationships while overseeing the strategic direction and creative reputation of the region. He joined JWT in June of last year as CEO of its New York office and was promoted to CEO, North America in December. The agency had several important client wins during his time there. Prior to JWT, Sherman was executive vice president and managing director of BBDO Europe, leading 35 BBDO offices in 18 countries across the continent. Before the move, Sherman spent nearly five years as managing director of BBDO West in San Francisco, following eight years at BBDO New York during which he rose to executive vice president and senior account director.

“Peter has a proven track record of effectively managing some of BBDO’s largest clients and he certainly exemplifies our culture of creativity, collaboration and integrity,” said John Wren, president and CEO of Omnicom Group. “His global experience in multiple categories is perfect for the role of strengthening our relationships with our biggest clients by providing them with better and more integrated services. I am delighted he is returning to Omnicom.”

What Does the Publicis/Omnicom Merger Mean for the Industry?

As one might imagine, the announcement (and Vine video) of the biggest merger in advertising history is causing quite a reaction from those in the industry. Above, Keith Hunt, managing partner of M&A consulting firm Results International, hypothesizes about the implications the newly formed Publicis Omnicom Group will have.

As Hunt notes, the merger means the company will be able to buy media very cheaply, leapfrogging WPP in the process. But, Hunt wonders, how far can you push down prices? At one point do vendors draw the line?

Also, Hunt says, there’s the issue of who’s in charge. Co-chief execs, John Wren (Omnicom) and Maurice Levy (Publicis)  are elder statesmen. Levy, the older of the two at 71, is now on the hot seat in terms of naming a successor, that is, if the balance of power between Publicis and Omnicom remains a priority. As WPP’s Martin Sorrell said in an interview today, “It’s a nil-premium merger — effectively a takeover of Publicis by Omnicom [without exchange of money].”

Finally, says Hunt, there’s the matter of positioning. It benefits the new company to frame the merger as one that hinges around new technologies and emerging markets, allowing Publicis Omnicom Group to compete against tech companies outside advertising agencies like Adobe. “Exciting times,” he adds before staring into the camera wistfully. It’s only the beginning.

Check out Wren and Levy bonding after the jump.

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Publicis, Omnicom Group Merge to Become World’s Biggest Advertising Company

In a somewhat surprising weekend move that’s now been broadcast everywhere, French advertising network Publicis and New York-based Omnicom Group announced today that they are merging, supplanting London’s WPP to become to world’s largest advertising firm.

The news comes as a bit of a shock, especially considering the announcement was made on a summer weekend. Reports of merger negotiations first happened on Friday afternoon, followed by more concrete details on the merger coming out yesterday via a report from Bloomberg. The newly christened Publicis Omnicom Group will be led by Omnicom CEO John Wren and Publicis CEO Maurice Levy, who will acts as co-chief executives.

The merger is sending shockwaves throughout the industry, with reaction to news quite mixed. While many agree that shareholders will benefit from the news, looming doubts remain about how the new company will strike a balance of power with its bases split between continents, as well as how Publicis Omnicom Group will go about solving the many client conflicts as competing brands (Coca-Cola and Pepsi, McDonald’s and Taco Bell) are brought under one roof.

Omnicom (whose properties include BBDO, DDB, and TBWA) and Publicis (whose properties include Leo Burnett, DigitasLBi, Saatchi & Saatchi and media giant Starcom) have a combined annual revenue of $23 billion. We’ve heard that Levy has sent out a network-wide email about the merger.

So, What’s Draftfcb’s Status with Taco Bell at the Moment?

We’ve been hearing spies chirping about what’s happening with the Taco Bell creative account for the last few days, with names like Deutsch LA being thrown into the mix and so forth. Now, we have some clarification on the matter from none other than Draftfcb, which, like the Yum Brands chain’s chief marketing/innovation officer Bryan Niccol stated a few weeks, remains lead creative agency for Taco Bell. But what does the future hold? Here’s a statement from Draftfcb:

“We’re proud of our long-standing role as Taco Bell’s lead agency, the work we continue to produce, and the results we’re achieving together.  As the lead agency, we  sometimes proactively tap into and collaborate with other IPG units to provide Taco Bell with an even greater depth and breadth of resources; these include outstanding companies like Amusement Park, Martin Agency and Deutsch, as well as Weber-Shandwick on select creative projects.”

Before you hit the panic button or anything, isn’t Omnicom CEO John Wren emphasizing the same type of agency collaboration/coordination over at his holding company? Perhaps this is just the hot trend nowadays, who knows. Anyhow, we’ve reached out to Yum Brands as well for further comment/clarification. We’ll keep you posted if and when we hear anything.

Update: Taco Bell did respond and reiterates the fact that Draftfcb is its agency of record and that the brand is “very pleased with their work.” If you need us to hammer it home a third time, let us know.

Omnicom Posts ‘Better-Than-Expected’ Q4 Results

Sir Marty isn’t the only smiling from his holding company’s 2010 results as John Wren‘s Omnicom, parent company of BBDO, DDB, TBWA, Goodby, you get the idea, reported that Q4 global revenue rose 10 percent to nearly $3.6 billion, up from $3.27 billion the year before.

The new global revenue tally tops Wall Street analysts’ estimates of $3.44 billion. Meanwhile, revenue from its U.S. business alone rose nearly 13 percent to $1.84 billion. As far as fourth-quarter 2010 net income goes, Wren & Co. racked up $246.5 million, compared with $229.6 million in 2009. Fiscal year total? $827.7 million.

Wren seems positive enough, telling those in on the earnings call, “We believe our 2010 results demonstrate significant progress. As we look into 2011 and beyond, we feel confident in how we’re positioned. We’re excited by the growth prospects we see around the globe.”

Q3 2010 Bright for Omnicom

Omnicom chief exec John Wren‘s smile is probably as wide as Sir Sorrell’s today as the former’s agency holding company boasted a net income increase of 5.4 percent to $174.6 million in Q3 2010, up from $165.6 million in the third quarter of 2009.

Omnicom’s worldwide revenue for the nine months ending Sept. 30, 2010, meanwhile, jumped 5.9 percent to $8,955.7 million, up from $8,454.9 million in the same period last year. In a statement during the earnings call, Wren said that he was “pleasantly surprised” by growth in the U.S. during the quarter and renewed strength in parts of Europe like the U.K. and France. For a full rundown of the numbers, click here.

More: “Omnicom Earnings Report: Year Over Outlook is Down