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Posts Tagged ‘Johnny Parker’

Hill Holliday Could Put Your Tweet in a Dunkin’ Donuts Spot

Fans who tweet or post to Facebook about Dunkin’ Donuts may find themselves starring in Boston-based, IPG-owned Hill Holliday’s new campaign.

Winners selected from the best posts made using the #mydunkin hashtag will, in fact, already be appearing in a seven-spot web/TV campaign from Hill Holliday, cut by Whitehouse Post editor Adam Robinson and director Tyler Manson.

“Meg’s #mydunkin Iced Coffee” spot is a good example of the campaign. It follows a college student through a trek across campus, iced coffee in tow. She takes the iced coffee to her a capella practice as a voiceover reads her actual tweet: “Every a capella rehearsal needs a dd iced coffee to get me through.” It would take a lot more than an iced coffee to get me through an a capella rehearsal (think some kind of Hunter S. Thompson -inspired drug cocktail and you’ve got the idea), but to each his own.

People like being engaged in social media campaigns, and they love seeing themselves (or their tweets) on TV or the web even more. So, combining the two should work well for HH and Dunkin’ Donuts. There are more stories to tell and there’s one after the jump as well as credits.

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Call Optimum, Because Michael Bolton Doesn’t Want to Talk to You

Michael Bolton also told me to tell you that, hey, you’re not the only one enraptured with the pop crooner due to his handsome face and sweet, sultry voice. Michael Bolton’s not going to just drop everything and dedicate his entire day to a phone conversation with you. Why would he? He’s rich, single, and famous. Michael Bolton has more important things to do than talk to one of his many fans about their boring lives. Just, don’t call him, okay? Seriously, back off. Consider this a fair warning.

From Mother NY comes a new campaign for Optimum, the phone, Internet and cable provider that changed their logo last year but reminded you that they weren’t in the logo business because they think you’re stupid. This time around, they’re asking you to call them. Not Michael Bolton. Get it? Because dialing the phone is hard. They think you’ve gotten stupider since your last encounter.

Another new spot from Optimum (above) reminds you that for an optimal TV viewing experience, you should move on your chair or other reclining device in front of the TV. Oh, and I would recommend calling Michael Bolton’s number even though Optimum told you not to. There’s a surprise on the other line. Credits for both spots after the jump.

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