W+K vet Jordi Martinez has headed to Richmond, VA to assume a creative director position at the Martin Agency. Martinez, who just started in his new role this week, will be “ applying his knowledge of the digital space” to various accounts and helping out with new business efforts at Martin, which of course currently boasts a client roster that includes Geico, Pizza Hut, Mentos, the JFK Presidential Library, etc..
During his five-plus years at W+K, Martinez worked out of both the agency’s Portland HQ and the Amsterdam office. While he was at the latter serving as creative technology director, Martinez spearheaded W+K’s Dam Armada unit, which was launched in 2011 and focused on digital solutions, programming and product development. Along with Dam Armada, Martinez worked on the Honda Insight “Let it Shine” Vimeo takeover from 2009 as well as the digital component of Nike’s multi-award-winning “Write the Future” campaign. Martinez’s new boss at Martin, CCO Joe Alexander, says of his new hire, “Jordi’s the complete package—a great talent and an even better dude. He immediately gives us deeper depth across multiple disciplines, especially creative tech.”