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Posts Tagged ‘Leigh Miller’

Gus Johnson, Bill Raftery Are Here to Yell, Make You Feel Nauseous for FOX Sports

From Pereira & O’Dell New York comes a new spot already being hailed by SB Nation as “weird” and “gross.” Starring FOX Sports’ Big East basketball commentators Gus Johnson (who FOX has been marketing as an overly loud spaz, as though that was a good thing) and Bill Raftery (who announced he was bringing his trademark nonsensical “onions!” catchphrase from ESPN to FOX in November), the spot imagines what it would be like if this odd duo was to analyze childbirth.

In addition to SB Nation‘s glowing review, Sports Grid is boldly declaring the spot an “early contender for worst ad of the year.” But don’t just take their word for it! “Terrible commercial. A bit disturbing. Not funny,” says one YouTube commenter. “Fire the idiot who approved this commercial,” says another! Well, you know what they say: When Gus Johnson pounds a desk and causes a newborn baby to come rocketing out of his mother’s vagina, you’re bound to get a big reaction. Credits after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Here’s the First Spot for D-Wade’s New Li-Ning Branded Shoes

In October, Miami Heat guard Dwyane Wade shocked the world (aka people who care about NBA apparel endorsements) by leaving Jordan Brand and joining forces with Li-Ning, one of China’s most-prominent sports brands (that’s been slowly making inroads here in the States over the years).

The move was shocking for a couple of reasons. First, it put Dwyane Wade in Michael Jordan‘s crosshairs which, if you’ve read Wright Thompson‘s incredible piece on Jordan for ESPN, you know it’s a terrible idea because MJ is totally fucking crazy. Second, it revealed that China’s plan for worldwide dominance begins with taking our beloved professional athletes away from us. Third, it revealed Wade to be Chinese  and most likely communist sympathizer—someone who would turn his back on his home country for the wealth and oppression that China’s booming (though unstable) economy offers to those willing to denounce the USA (Ed: As far as we know, Dwyane Wade is not actually a ‘communist sympathizer’ nor is he the catalyst for China’s global takeover. We hope you’re no longer in the fetal position at this moment).

Li-Ning apparently offered Wade his own brand within theirs, including a lot of creative control over his projects. Jordan brand, being run by a psychotic control-freak, obviously would never let this happen. So, we have the above spot from agency Zambezi depicting Dwyane Wade running the show like a badass. Smile now, D-Wade, but is your pile of Yuan keeping you warm tonight? Actually, yeah, it probably is. Credits after the jump.

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Walmart Appeals to Crazy People for ‘Call of Duty’ Midnight Release

With the Harry Potter series of novels completed, the only products that can get weirdos to hang out in a store until midnight are video games. And, with the release of Call of Duty: Black Ops II coming next week, “America’s Chain,” Walmart, is trying to convince weirdos to specifically hang out in their store with this new spot from The Martin Agency.

Believe it or not, this spot was directed by Ruben Fleischer, better known to most as the director of Zombieland. For those that are unaware, a large portion of the Black Ops series is dedicated to killing and/or running from zombies. So, this selection actually makes a good amount of sense.

Perhaps even more shocking, Walmart enlisted the help of Academy Award-winning composer of The Social Network, Trent Reznor, to create the music playing in the background as our protagonist runs to safety. It’s strange to consider that Reznor, better known to most of you as that angry guy from Nine Inch Nails, is now having his “Theme from Call of Duty: Black Ops IIarrangement used to convince nerds to go to Walmart. But hey, Trent Reznor’s gotta eat just like everyone else. You don’t want Trent Reznor to starve to death, do you? Also, we can probably safely assume that Trent had no idea his music for the game would end up in a Walmart ad. Credits after the jump.

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