-Cheil U.K. has appointed CBS Outdoor alum Fiona FitzGibbon as its first head of out-of-home.
-Staying in the U.K. for a sec, London-based experiential agency Ignite (not to be confused with Ignition or Ignited) has promoted Simon Tracey to head of client services while hiring Tom Lovegrove as senior account/planning director and Lance Woodbridge as staffing manager.
-With Joel Ewanick out of the picture, GM and Facebook have rekindled their relationship. link
-Here’s the latest entry in Saatchi & Saatchi London’s ongoing “Toyota Positive” series (above).
-The Bees Awards has extended its deadline for entry to April 19, with winners to be announced online on May 31. link
-Surprise, surprise, Sir Martin Sorrell has once again topped the Sunday Times‘ advertising “Rich List.” link
-SapientNitro Minneapolis has welcomed John Biondi as creative director and Adina Dahlin as director of marketing strategy.
-Well, we can’t ignore the elephant in the room. Santa Monica-based RPA has held on, somewhat, to the Honda business, retaining creative duties, while Mullen takes over on Acura, previously at RP&, and MediaVest snags media duties. link
-TJ Crawford has joined MARC USA as director, interactive strategy.
-Is Converse nabbing a trick from Diesel’s playbook? (above) link
This looks like a pretty legit report from the London newswires and it confirms what we first speculated on last week, that G2 was separating from Grey and aligning under Ogilvy. Well, this just adds to what’s already been a busy week for Martin Sorrell and the gang at WPP. Here’s what appears to be the official announce, verbatim:
“LONDON—WPP (NASDAQ:WPPGY), the world’s leading communications services group, announces that its wholly owned subsidiaries, OgilvyAction and G2, will come together in a joint venture to form a company within the Group that becomes the largest and most geographically complete activation agency in the world.
The new entity marries the skill sets of two successful global businesses, which will operate in more than 100 offices in 56 countries. They bring complementary expertise in consumer activation, trade marketing, shopper marketing, one-to-one marketing and digital activation.
You may have heard the word (shout out to the Toronto Egotist for the tip), but yes, Toronto-based john st. is the latest shop to be swooped up by Sir Martin Sorrell & Co. at WPP. As of now, though, neither john st,’s name/structure nor location will be affected by the WPP purchase, which comes just over two years after the holding company added fellow notable Canadian agency TAXI to its roster.
In a statement, Arthur Flesichmann, president/CEO of 12-year-old john st., known for quirkier efforts like the Granny-starring National Sweater day work and “Buyral, says the agency “…will continue to do the kind of work that has made our clients and us unignorable for the past 12 years. But now we will be able to offer services in areas that clients are asking for such as media, direct and public relations.”
Financial details of the WPP/john st. deal have not been disclosed. Current staff count at the newly acquired agency is approximately 100 and notable current clients include Mitsubishi, ING Direct, TJX (Winners, Marshalls), Kobo and AstraZeneca. Marketing fills in more of the blanks on this newshere.
Damn, has it really been close to a year since we received our last Egotist beat report? No worries, time flies, and for the first time, the Egotist network chimes in from London with an extensive look (with videos galore!) at the goings-on across the pond. Without further ado, here you go.
London is busy. Clients are spending. There are no mass redundancies. Yet there is an air of caution hanging over the capital. With talk of a triple dip recession, the UK’s economy downgraded from its triple-A status and slow to no growth, clients want to be sure they’ll get a return on their marketing investment. In recent months, we’ve seen several big name brands go to the wall – retail especially. Blockbuster, Comet, HMV, Jessops – all staples of Britain’s high streets, now going or gone.
Long-terms plans go out the window and survival is the name of the game. And that makes for safe work. The most adventurous campaigns are the ones established before this cloud drifted over us.
So that’s the background. Who’s doing what?
After a big setback losing Nokia, Wieden & Kennedy bounced back when Tesco – the UK’s largest supermarket – awarded them their business last year.
- Nearly three years after replacingRandy Browning as CEO of Publicis West Seattle, Mark Cadman is heading to the East Coast to serve as EVP, managing director on the AT&T biz at BBDO, which he is expected to join in early March. In his new role, Cadman will be tasked with managing the account across BBDO offices in Atlanta, New York and San Francisco.
-R/GA is behind the development/design of a new, “responsive” website for L’Oreal Paris. link
-Former Leo Burnett Chicago account director Nick Prihoda is taking on a similar role at Indianapolis-based Young & Laramore, where he is now in charge of handling the Brizo Faucets account, in addition to Goodwill Retail Stores and Founders Brewery.
-If you care what the staffers at NYC-based, Publicis Groupe-owned digital agency Rokkan’s favorite curse words are, here you go (above). It’s the first installment in the agency’s new “Ask the ROKKANites Anything” series. By the way, is the guy at the beginning uttering the other F-word? Yeesh. (Update: Bryan Le, said guy in video has already commented below, but the Rokkan camp tells us, “The piece was a fun thing that everyone got a kick out of. It’s been up on YouTube, Vimeo, and Facebook since last week and folks have shared that same lighthearted and playful sentiment that we had in making it.” They add, “..We would never allow someone to use such an offensive word in a piece like that, or anywhere else our office environment for that matter.”
-In today’s gospel from Sir Martin Sorrell, Twitter is “a PR medium,” not an advertising one. link
-Former TBWA\Chiat\Day agency producer David Fisher, who spent nearly four years in all and worked on notable efforts including Spike Jonze‘s “I’m Here” short film for Absolut at said agency, has joined Arnold’s New York office in the newly created role of director of integrated production.
-Ripley’s Believe It or Not! Times Square has tapped Bethesda, MD-based RP3 Agency as its agency of record without a review. RP3 replaces Manhattan’s Pekoe Group on the business.
-JWT has released a report that explores the global reach of the “American Dream.” link
-Coca-Cola would like viewers to takes sides in “Mirage,” the brand’s Super Bowl push from W+K that lets you determine in real-time which faction in :60 clip above is most deserving of a Coke (above). You’ll of course see the reveal during the game and in the meantime, weigh in on the microsite here.
-Avis has agreed to buy car-sharing service Zipcar for approximately $500 million in cash. link
-The ATP is kicking off the 2013 tennis season with a new global campaign from London agency The Big Shot, which has come up with the tagline, “Beat This.” link
-JWT has released its list of “100 Things to Watch in 2013.” link
-WPP boss Sir Martin Sorrell kicks off 2013 by proclaiming that paying company tax is “voluntary.” link
-Analysts are upgrading Facebook ad revenue estimates for 2013 and 2014 while also predicting that mobile ad revenue will surpass online next year. link
-This passed us by before the break, but former Goodby copywriter Jordan Miller resigned from her post as University of Michigan’s social media director amidst allegations that she lied about graduating from college. link
-Along with picking up agency of record duties for Heineken cider brand, Strongbow, L.A.-based Zambezi also was named AOR for Footlocker-owned e-commerce sports gear retailer, Eastbay.
-McCann Worldgroup launched its global adaptation/production business unit, Craft Worldwide, in 23 markets ranging from New York to London Singapore. The new arm houses 570 employees worldwide and works with clients including Coca-Cola, Xbox and General Mills. link
-It’s been around for a few weeks but the “Drop Stop” clip above that a friend sent over gave us a chuckle for some reason this morning. Happy Tuesday.
-Former Mullen SVP, digital strategy/marketing technology Gene De Libero and Doner alum Patrick Kearns joined Chattanooga-based agency, AREA203 Digital, as chief strategy officer and creative director, respectively.
-T3 hired former Mediabrands Audience Platform VP Greg Pomaro, as SVP/executive media director of its San Francisco.
-SodaStream, the home soda maker made famous recently thank to its ad created by Alex Bogusky and Rob Schuham at Common, announced its first-ever Super Bowl spot, which will essentially be a revised version of the original made specifically for the big game. link