Remember that item we wrote a few weeks back about Toronto agency GJP closing its doors and holding a liquidation fire sale that included everything including Pencils and Lions and office equipment? Sure you do. Anyhow, it turns out that the event was also a chance for the folks behind the 20-year-old operation to announce that they weren’t really closing shop after all, just “reinventing” themselves as Blammo.

Yes, Blammo, which sounds like a brand that’s advertised within an episode of Ren & Stimpy, but is nonetheless the new name concocted by GJP’s top brass including chairman Alan Gee, who says in a statement, “When people work with Blammo, they’ll learn to expect the unexpected.” Joining Gee and brother Simon are new partners, creative director Andrew Simon and president Matthew Stern. Both men officially joined in September, with Simon hailing from DDB Canada and Stern arriving from McCann Erickson. A case study above should sum things up for you (that’s Simon in the lion outfit, don’t ask).